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Matt Paulson's business makes $1.5 million a year from SMS. He says add a phone field to every lead magnet signup form. Modern autofill tools fill both email and phone automatically, so you lose nothing by asking.
Matt Paulson's business makes $1.5 million a year from SMS. He says add a phone field to every lead magnet signup form. Modern autofill tools fill both email and phone automatically, so you lose nothing by asking.
Is there any, I think Louis might've tried to get at this before, but is there any kind of secret thing that's working right now that you can share with us before you drop it at the newsletter conference? Honestly, everybody should just add an SMS opt-in form to their lead magnets. We're making $1.5 million with SMS right now. So historically, you wouldn't put an SMS opt-in next to your email opt-in because it would tank your open rates. Or your conversion rates. Not for, at least for us, that's not true anymore. And I think it's because like all the autocompletes now will like fill out both your email and your phone when you click. So if you can collect a phone number at the same, without any additional cost, when you're collecting an email signup, like you should do that all day, every day, take the signup and you will make so much money out of SMS.
