Matt Paulson's Email Marketing Demystified second edition launches March 25 in paperback, Kindle, and audiobook. The update covers GDPR, new engagement-based sending rules, and web push notifications, which generated $100k to $200k monthly for him with 300,000 subscribers.
Questions this video answers
Monday, March 25 (video dated Mar 7, 2019).
Paperback and Kindle ebook (audiobook in production, not expected by Mar 25).
About 200,000 at first edition; over 900,000 at time of this video.
More than 300,000 push subscribers.
Approximately $100,000 to $200,000 per month.
Chapters
Hey guys, Matt Paulson here. I am recording a quick video to discuss the second edition of my book, Email Marketing Demystified. As you can see, this is the proof copy. The book is done, it's edited, it's ready to go. So we are going to have a product launch for the second edition of my book. And I'm happy to announce that the second edition of Email Marketing Demystified is going to come out on Monday, March 25th. So if you are on my email list, you'll get an email that day. I'm probably going to do a giveaway. Amazon has a giveaway thing where you can give away paperback copies of your book and ebooks as well. So I'm going to do that. I think the way it works is like one in however many people win the contest. And yeah, so we're going to do that right now. The second edition of the book is available in both paperback and then a Kindle ebook. And then we are working on an audiobook, but I'm not expecting that to be ready by March 25. There is an audiobook version of the first edition if you want to read that. So you can certainly do that as well in the second edition of the book. This has probably been about five years since the book came out and certainly I've learned a lot about email marketing since then. When I published the book, I think we had maybe 200,000 email subscribers and now we're at over 900,000 email subscribers. So I picked up a lot of stuff about email deliverability along the way. Different ways to grow your email list. So I've really gone through chapter by chapter and just updated everything with kind of my latest knowledge and strategies. There's some new stuff in the book as well. First, since the book came out, Europe's General Data Protection Rules became a thing. So now there are new regulations on email marketing in Europe. I've included all that stuff in here. Second, there is Deliverability has gotten harder over time. Gmail and Hotmail have really kind of tightened down their spam filters since the book came out in 2014. So I've included some new stuff about deliverability in the book. And honestly, the best thing we've done for deliverability in the last year is that most of our messages only go out to people that have opened email from us in the last 30 days. So if you haven't open emails in the last 30 days from MarketBeat, you're probably only going to get your newsletter. You won't get anything else from us. And then if you don't open Your Newsletter After 90 days, you probably won't get any mail from us until you open up one of our messages or sign up again. The ESPs really care about engagement, so we talk about that in the book. And then the third thing that is kind of the third kind of new big thing in the book is is there's a new chapter, a brand new chapter about what I kind of refer to as your second email list and that is web push notifications. So on your website you now have the capability of having an opt in to get push notifications that show up either on an Android phone or on a desktop computer not currently available on the iPhone. But we've attracted more than 300,000 Push subscribers and that's become a revenue stream that makes anywhere from 100 to $200,000 month for us at our company. So it's been huge for us. So I put all the knowledge that I have about push notifications in a new chapter in this book and there's just a lot to love about push notifications and if you're not doing them already, you probably should. So that's what's new in the book. GDPR Web Push and then some more stuff on deliverability. Also, I've gone through and updated all the chapters with my latest tips and knowledge. So again, this book is going to come out on March 25th is when we're going to have the launch date. I guess you could technically buy it now if you wanted to and you found it on Amazon. But we're going to say March 25th is the launch date for the book. I'm going to do a giveaway of some kind, so check back on mattpulsen.com on that date and hopefully you will be able to get a copy of the book, either free or maybe you'll buy a copy too. So thanks for watching.
