MarketBrew Documentary

I'm Jason Davenport. I would guess my title would be chief operations officer or lead brewer, head brewer, I guess. We're not really big on titles, but I handle all the brewing operations and packaging operations down here at our production facility. It's funny because I'm really bad at math, like, really bad at math and chemistry. It's ironic because Brewing is almost 100% chemistry, and I was terrible at it because it didn't interest me at the time. But it's all I do know.

My name is Matt Paulfsen. I am the founder and CEO of MarketBeat. MarketBeat is a financial media business that believes in having fun and believes in giving back to the community. And we try to do that in unique and creative ways.

So we work really, really hard at our business, and that allows us to just have a lot of freedom to be able to do different projects. And that's one of the things that Matt's been super passionate about over the years.

When the idea came about to produce a beer together with a local brewery, we immediately thought of Remedy. And sure enough, they replied to my initial email, probably within, like, two hours, that, yes, we're interested. Let's dive into the details.

I'm Matt Hasted. I'm CEO, co founder, president, sales rep, whatever title I need to have. Down here. At Remedy, we love doing collaborations, especially when collaborations are a, well thought out, but B, are supporting a great caus within the community. One of the big things when we founded Remedy is we wanted to give back to the community that helped support us so much.

We think there are opportunities in Sioux Falls for companies like MarketBeat that are more established small businesses and nonprofits to collaborate. We think there are ways that MarketBeat can win from a PR perspective. A small business can win from a revenue perspective, and a nonprofit can win from a charitable giving perspective. So with projects like the MarketBeat Burger that we've done before, we can create awareness for both MarketBeat as small business and a nonprofit by collaborating on a project and doing something a little bit different than what most people are used to in our community.

It's a lot of fun to work with different community organizations in order to come out and raise money for nonprofits, but at the same time, just kind of give back to the community. This opportunity came up, and we thought, hey, what if we had our own beer? Next thing you know, MarketBeat's got a beer, Market Brew.

So we started, hey, let's do a charity beer. What does that look like? We collaborated with Remedy to pick out.

Some nonprofits to partner with this beer will support two local dog rescues, Sioux Empire Pit Rescue and B Squad Dog Rescue.

We have some experience working with animal rescue organizations and we also know that dogs are just a passion of the team at Remedy. And when they said they'd love to do something that helped animals, like, we were all for it.

And I just want to say again, thank you everybody for showing up. Thank you to the MarketBeat crew for partnering with us on this project. It's such a cool project. So we had both Bee Squad and the Sioux Empire Pit Rescue come down. They brought some of their lovable furry friends with them, which is always fun for us because I'm a huge dog person. So I see a dog and I'm just like puppy and I get so excited. And so it was really fun for us to get everybody together in one space and just kind of celebrate and build excitement for what we're going to be doing.

It was so much fun to meet some of the puppies from the rescues and learn a little bit about their missions and learn how we can help them through this project.

I am Mandy Hayes, director of Beast Spawn Dog Rescue and we are a foster based rescue that helps at risk dogs, basically from our South Dakota reservations and then puppy mills in Missouri. So getting together is awesome. Today we were humbled and super grateful to kind of be a part of this. Anytime that we can do fundraisers like this, sometimes it really, truly can be the difference between life and death for a dog.

The proceeds from Market Brew are going to help our organizations by helping feeding the dog dogs and vetting the dogs. So any of this from the fundraisers to things like this will just go and help directly to the dogs and their care.

So with Market Brew, we all put our heads together. We kind of figured out what flavor profile we wanted. Something sessionable, something easy to drink.

Market Brew is a American wheat ale with a little extra cascade hops that are locally grown here. Just a fantastic hop and a fun hop hop for us to use because it adds that good, good bite.

Whether you're a hop head, you like your lagers, you like your easy drinking beers, this, this is a beer that's going to satisfy anybody of any palate. Super approachable, very easy to drink. This is something everybody should enjoy brewing. Starts with water grain hops. You're going to boil a lot of those things based off of what you take out of the grain in the water. You're going to put it into a tank mixed with yeast because you're getting sugar from that first Step yeast is going to eat that sugar, create a byproduct known as CO2 or carbon dioxide. It's going to turn into alcohol. From there, let it clarify or bring it where you're going to package it, and then from there, we'll put it in either a keg or a can, and then it goes to you guys. So Overall, again, about 14 to 15 days.

We've heard a lot of good things. People have told me they're excited to try it. People that say, you know, I'm not normally a beer drinker, but I'm definitely.

Going to pick up some market brewing.

So we're excited to see how fast Market Boo flies off grocery store shelves.

We did a big event last night, a big community event in downtown Sioux Falls, and we introduced it to a number of people there, and we went through quite a bit of it, and people really enjoyed it.

It's so fun for me to watch people see an idea that gets turned into a label, that gets turned into a cold beer coming off the line. It's so rewarding to see that. It's just, this is what it's about. Everybody excellent at what they do, and the end result is line off the shelves.

We're excited to see things like this happening because I think that you're going to see more of this. How it's going to evolve from here, I don't know. You know, I'm excited to see what it's going to turn into and other opportunities that present themselves.

I really hope that the final outcome is just huge community support. We're working with two amazing foundations, and so I really want people to get out, try our beer and realize what we can do in this community. When everybody puts their heads together and says, I want to give back, I want to do something, I want to use my talents, my resources in order to better the lives of people and animals around me. And so I really hope we can achieve that.

Non profits are looking for new and creative ways to raise funds for their mission. Just asking for money doesn't work like it used to. For the new generation of people, younger people, there needs to be some creative element, and we're trying to teach people how to do that in Sioux Falls. So projects like Market boot really benefit MarketBeat because it gives us just awareness in PR that you can't buy, right? You cannot buy an article in the Argus Leader or KSFY or Kello Land News. Like, you can't buy that, but you can do something creative where you earn that media piece. And those are really valuable to us as a company. We hope. The entirety of the city of Sioux Falls is talking about Market Brew. What a crazy idea it is. And that we actually pulled it off. We're hoping that Remedy gets a lot of publicity through this project. We're hoping to raise at least $20,000 for the two nonprofits we're working for. We're hoping for some great PR benefits from Marketbe.