Newsletter Growth: Boost Engagement with This Strategy
22 Jul 2026 · 1 min
0:36
In a brief interview, Matt Paulson advises newsletter publishers to closely monitor activation rates for each acquisition channel. He explains that activation rate— the percentage of leads who actually click on content—varies by source (e.g., Twitter, Meta, co‑ed platforms). By comparing these rates, publishers can identify which channels deliver the most engaged audience. Focusing growth efforts on high‑activation channels improves long‑term email deliverability, as engaged subscribers signal legitimacy to inbox providers. This metric‑driven approach is presented as the single most important focus for scaling a newsletter list.
