Promotional walkthrough of The Crimson, a mixed-use luxury apartment building in Sioux Falls. Presenters (SPEAKER A, SPEAKER B, Kevin) tour the clubhouse (Starbucks coffee bar, community room), highlight premium finishes (large Pella windows, granite countertops, upgraded appliances, luxury leather furnishings), amenities (indoor pool and spa), and a top-floor three-bedroom penthouse with oversized windows and high ceilings. The building includes first-floor retail/office bays (over 18,000 sq ft available) with tenant-improvement allowances; leasing contact is Raquel Blount (605-728-9092) and the management site is creston.com. The tone is promotional and sales-oriented, aiming to emphasize luxury, location, and mixed-use convenience.
Questions this video answers
605-728-9092
creston.com (spelled out verbally as C-R-E-S-T-O-N.com)
Over 18,000 square feet available today.
Pella windows, stated approximately six by eight (near floor-to-ceiling).
Starbucks coffee bar in clubhouse; indoor pool and spa; community/clubroom; high-end finishes and high ceilings; washer and dryer in unit.
Chapters
Hey, Jen.
Hi. Good afternoon. Appreciate you coming down. How are you? Very nice to meet you.
Good to see you.
We're really excited to see the Crimson.
Yes, I'm excited to show her off. She's turned into quite the beautiful space. You know, a lot of what you're going to find here is not what you're going to see in a lot of the new other builds in town. We've really taken the design aspects to the next level. We're not going to see any of the builder grade materials, things like that. So I think it'll be really impressive.
I can already tell. Where are we going to start?
Well, this is our main entry. We do feature a Starbucks coffee bar. So you can make yourself a cup of coffee, tea or hot cocoa. Heading out in the morning. That easy. Touchscreen here is the clubhouse community room. Go ahead and step on in there.
Wow.
Wow.
Beautiful.
This turned out great.
So this is an extension of your residence here with us. We encourage our residents to come down, breathe different air, takes in the larger space. This is obviously an apartment with apartment living. Doesn't mean you can't host to get together, you know, so at no additional charge, our residents can take advantage of using this space to host their events.
Such a beautiful space with so much light.
Yeah, a lot of space in here. Very.
Got luxury leather pieces throughout. Not only extremely comfortable, but beautiful to look at. Just absolute luxury and comfort. Got a beautiful natural edge island featured in the center of the room here. It's a real statement, along with the waterfall light fixtures here that we have.
Love the details.
Turned out great.
Yeah, really looks nice.
Across all of the Crimson, you're going to see huge oversized windows just letting natural light just pour into every room.
Brand new, state of the art equipment. Now let's talk about the Crimson. Like, why the Crimson? What does the Crimson mean?
It's royalty. It's a nod to luxury. It's a nod to a distinct way of living. Amenities to the next level.
I mean, there's plenty of average apartments in town, Right. And we don't want it to be average.
Yeah, no, exactly.
We want to put the good stuff everywhere we can, right?
Absolutely, absolutely. And I love that this place has an indoor pool and spa. That is really the creme de la creme.
Yeah, you don't find that everywhere.
No, you don't. There's very few apartments in town and none in the cell. Ooh, going to the fourth floor.
Hu.
Top of the world.
All right.
It feels like it. When did you get up there? Oh, absolutely.
Yeah.
The penthouse.
The penthouse, yes. Let's go ahead and step into our beautiful three bedrooms here at the Crimson. Got your hall, entryway, full washer and dryer tucked away for discreetness.
Wow. This place is huge.
And how about this view?
Wow.
Beautiful.
You wanted to see the best one. This is it. Top floor, floor facing southwest.
You're looking for a place to live is to identify, you know, the obvious. Right. You have your view. You have your granite countertops. You have the fit and finish of the cabinets. You have your upgraded appliances. You have your modern farm door slider. The rooms are oversized. You got nice big closets. You know, even these edges that, you know, are contoured like this, it just is just an extra feature of, you know, the thoughtfulness of the design that went into building this. And here, you know, even in this master bedroom, look at the. Look at the size of the windows. When's the last time you saw a window this sized in an apartment? I mean, these are oversized pella windows, six by eight, you know, almost floor to ceiling. I mean, that's not what you see very often. You know, this. This level of investment in an apartment. I love it. The ceilings. I mean, the ceiling height in this place.
Yeah.
It makes.
Feel so much bigger.
It does. It really does.
Yeah. I really love these oversized windows. I mean, this has to be at least five foot wide.
Yeah. Yeah. I mean, pella windows, it just defines sound. Yep. Really great. And the views. You know, one of the things we were talking about off camera is, you know, we look at location first. This was commercial real estate that wasn't zoned initially for apartments, but, you know, with. Through the process of working with the city, we got it zoned. And, I mean, even though the dirt costs more money, I mean, it's definitely paying off with the view. Oh, man, I love this fresh air. Can't wait till summer, brother.
Absolutely.
Look at those geese out there.
Yeah. Got a beautiful nature view.
Yep.
Got a pond. You can see Harrisburg from here.
And easy access to everything.
Yes.
You know, this will go straight to the interstate once they build. Build that overpass at 85th. Yeah.
So very conveniently located.
Yeah. Awesome. Really glad we became partners in this business, brother.
Yeah. So what's really different about the apartments that we build versus some of the other builders in town? You know, we really want to build stuff that we're proud of. We want to build quality. We want to build luxury. You know, we want to build loyalty.
You know, we have a different model and philosophy towards investing.
You know, this is called the Crimson. And the Crimson is the color that royalty uses. And we want to build housing units and apartments and villas that people feel great to live in.
You know, my in laws are living in one of my products.
Yeah.
And our friends are as well, right? Yeah.
We want to have places where people are comfortable and they feel like they're at home because, you know, this is the same stuff you would get in a home. We have the best locations, we have the best finishes, we have the best amenities. This place has an indoor pool, community room. Everything you want is here at the Crimson.
You know, not just in the the finishes and the location, but also in the lifestyle. I mean, we really are truly building communities.
You think quality, you think Creston, you think luxury, you think Creston.
Awesome. Yeah. And where can people find us?
So check out creston.com C-R-E-S-T-E n.com you'll see all of our properties. What's available, apartments. Anything you want to know is there@creston.com 271 rent. So it looks like we've moved buildings, but we're actually still inside the Crimson because the Crimson is a mixed use building. So on the first floor, so you can access different retail and office space without ever leaving the building.
And this one is built out, so.
So for anybody that's looking to move in to an office space right now, this one's almost ready to go.
Yep. High ceilings.
Then we've got some unfinished ones as well. You know, for people looking for office or retail space on the south side of town, plenty of signage opportunities right on Minnesota Avenue and 85th street, right by Walmart, where everyone will see it.
Yeah, it's really become a retail hub out here.
Yeah, it's a great space to have an office or even retail. All right, so now we're in one of the kind of big open bays for the Crimson. This is future office or retail space.
I think the important thing is to highlight how much space there is and the light that comes into this place as well. You know, we really didn't even talk about the mixed use component of this place. You know, so you could live, work and play all here at the Crimson.
Very high traffic area, tons of visibility. Anybody driving by 85th and Minnesota will see it. And this could be built out for a retail store or office or really whatever a tenant is looking for.
You could have anything from 800 to 8,000, 18,000 actually. Huge space here. You can really design the finishes any way you like. There's a TI component a tenant improvement allowance that we give anybody interest in leasing the space so you can design it your way and configure it your way as well. Over 18,000 square feet available today. And how do you get a hold of us? Call Raquel Blount at 605-728-9092.
All right, Kevin, let's.
Let's run.
Let's see if we can go faster.
Yeah, right. Let's put a wager on it. Matt, should we race? Oh. Oh. Runs in the family.
I thought you were athletic.
You get on that one, and I'll do that one while. We'll do a high. Don't fist bump. It's a high five.
