In this brief video, Matt Paulson recounts his experience at Rob Walling’s 2015 MicroConf conference, where he realized that his company’s original name, Analyst Ratings Network, was difficult for people to remember or pronounce. Frustrated by the branding obstacle, he decided to rebrand. While browsing Seedo.com he discovered the domain MarketBeat available for $9,500, purchased it, and the rebranding marked a turning point for his business.
I went to our friend Rob Walling's conference in 2015, MicroConf. People are like, what do you do? What's, what's your business called? And it's like, and they like, nobody could remember the name Analyst Ratings Network because it's a mouthful and it's like forever and takes forever to say. And, you know, nobody could get it right. Like nobody, like not a person could repeat it back to me properly. And I don't know if it's just me mumbling or if the name is just really that bad. But after that conference, I was like, I got to change the name of this thing. So I went to, went to Seedo.com and there was MarketBeat sitting for $9,500 and The rest was history.
