Why Your Next Phone Call Might Be With an AI Clone

Hey, welcome to the Next Wave podcast. I'm Matt Wolf and I'm here again with Maria Garib. And on this episode, we've got a really, really special guest. In fact, it's somebody that I go way, way, way back with. One of my oldest and closest friends is on the show today, and we're talking about how to actually make AI useful. We talk about so many different AI tools on this show. We talk about all of this breaking AI news, and one of the things that gets asked constantly is, how do I actually use this in my business? How does this actually make my life easier? And today we're going to talk about a concept and tools that are going to make that very, very solidified in your mind. We're going to dig into a tool that's actually going to be useful and actually help you save time.

Cutting your sales cycle in half sounds pretty impossible, but that's exactly what Sandler Training did with HubSpot. They used Breeze, HubSpot's AI tools to tailor every customer interaction without losing their personal touch. And the results were incredible. Click through rates jumped 25%, qualified leads quadrupled, and people spent three times longer on their landing pages. Go to HubSpot.com to see how Breeze can help your business grow.

So on today's episode, we're bringing on my good friend Joe Fear, and he's going to talk about the idea of these digital minds, this sort of like, digital version of yourself that you can go and pass to other people so people can have conversation with your digital brain instead of the real you. Makes picking your brain a lot, lot easier. So, Joe, thank you so much for joining us on the show. It's super awesome to have you. This has been a long time coming.

Yeah, man. It's always fun to chat with you, of course, and we chat off air all the time, so it's cool to bring it here and share it with others and. Yeah, exactly. This whole digital mind and picking of your brain, I feel like we all know the feeling of when, like, hey, you got a minute? You got another minute? It's like, no, I don't. I really don't.

Yeah, yeah, yeah. So real quick, we're going to talk about this product called Delphi that you've been working fairly closely with. Now, don't worry if you're listening, this isn't going to be like a giant Delphi sales pitch. We're actually going to talk to you about how you can get it for free. But why don't you tell us real Quick, like what Delphi is and like what your relationship to Delphi is.

Yeah. Long story short, if you want to eliminate the repetitive questions or conversations you might be having, no matter what business use case or even personal use case, there is a solution for that. That's what Delphi kind of wedged their self in. Not talking agent and do everything under the moon for you. But if you literally want something to replicate the way that you think based on your knowledge base, you know, whatever you want to feed it. Or we'll talk about how this all works. Your speaking style, you know, text and voice. Like it has this lifelike feel where it can imitate you but you have full control. It's not like it's this mystery box where you know it can go rogue. You actually have the control over it. And tons of cool use cases and people we can share off here. Including you, sir. Mr. Wolf.

Yeah, yeah, they cloned my brain. It only hurt a little bit, but they managed to make it work. So we're going to deep dive on this product, how it works, how to use it, and really, really get into the detail. But before we do, let's show a little bit of what this thing is capable of. So, Joe, we've got Brian Halligan on the line right now who's one of the co founders at HubSpot. Let's have a conversation with him.

Let's chat with him. I'll start the call now. You pointed him on the podcast, right? So see what he has. Hey, it's Brian Halligan. I'm the co founder and longtime CEO of HubSpot. These days I'm a partner at Sequoia Capital where I help startup founders develop into scale up CEOs.

Hey Brian, will you invest in my next startup?

What's the story behind your startup?

I want to sell toasters that have AI in them so that they automatically cook my toast before I wake up every morning.

Got it. When you say AI in your toaster company, what kind of problems are you hoping AI will help you solve or what experiences will it create for your customers?

I want it to know the exact moment that I need toast and make that toast for me.

Okay. You want your toaster to sense exactly when to start cooking and handle it all hands free? What kinds of signals or conditions do you imagine it would detect to know that moment's right?

We can have a wearable on my body that detects when my stomach is growling.

That's an interesting signal to start with. Using a wearable to sense your body's Cues. How would you want the toaster to handle false alarms or moments when you might be hungry but not ready for toast yet? Do you want to keep going on this one, Maria? Do you have another startup idea?

Well, we can always jump over to Arnold for the next one.

That's true. See you, Brian. Let's go to Arnold. His voice is like the best too.

Yeah, I bet it is.

Hey, this is AI. Arnold. I'm here to cut the crap and help you get stronger, healthier and happier. So what's on your mind today?

You got this one, Maria.

Arnold, what do you drink in the morning in terms of like, protein shakes and stuff?

In the morning, I usually go for a protein shake with whey protein and unsweetened almond milk, plus some berries and chia seeds for fat and carbs. It gives me a strong start with about 30 grams of protein and enough good carbs to fuel the day.

Hey, Arnold, what are your thoughts on Hans and Franz?

Oh, Hans and Franz. Those guys were fantastic. They made the fitness world fun and brought a lot of energy and laughter. They legitimized my accent and made it part of American culture, which I loved. We even did some shows together and the crowds went wild. It's great when you can mix hard training with a little humor, you know?

What was your workout routine like when you were governor of California?

When I was governor, I kept it simple but consistent. I worked out about 45 minutes a day, mixing machines and free weights, just like the old days, but with less volume. It was about survival and keeping what I had, not building new massive muscles.

How many calories do you eat a day?

I usually aim for around 2,000 to 2,500 calories a day, depending on my training and activity level. It's about matching what you burn and staying consistent, not wild swings. What's your current calorie target?

None of your business, bro.

Hey, Arnold, I'm feeling just, you know, like, in general, you know, business might be a little burnt out. Not feeling it today. Give me a little pep talk, Arnold style.

Burnout, huh? Look, it happens to everyone, even me. But let me tell you something. The most important thing is to take that feeling and say, okay, I have it, but I don't let it stop me. Remember, real strength is showing up when you don't feel like it. So today, do one thing, just one thing that moves you forward. That's how you get better, you know.

Arnold, what are your thoughts about AI?

AI is incredible technology, powerful tool with huge potential. But the real challenge is to use it Smartly and not let stupidity get in the way. What do you want to do with AI?

Well, I'm a little worried about the Terminators showing up any day now. You know, Skynet and all. I think you know about that.

Ah, yes, the Terminator and Skynet. I know it well. We are very close to powerful AI but let me tell you, real danger isn't from machines. It's from stupidity and how people use the technology. So the key is to be smart and responsible.

All right, Arnold, we're moving on. But what's your favorite movie line that you've said? Give it to us.

Ah, that's easy. I'll be back. It's simple, powerful, and it never gets old. You say it with the right intensity and it's unforgettable. Just like training.

All right, so that's super cool. Let's go ahead and look at how it works and how you could build one of these yourself.

Yeah. I want to show you off. Do you get common questions that are just asked to you all the time and like, do you just find yourself repeating yourself a lot?

Yeah. Hey, quick thing. Joe just said something that probably hit home for a lot of you. If you're thinking I don't have time to answer the same questions over and over. This is for you. We put together Joe's insights in the digital clone playbook to monetize your expertise. It shows you how to build a digital clone trained on your content that handles those conversations 24. 7. Inside, you get his four step digital clone framework over 20 copy and paste prompts and three monetization models you can use to make passive income. Grab it now. Click the link below. All right. Back to the episode. It does get overwhelming sometimes, for sure.

Yeah. So it gets repetitive and all that. So this is basically your digital twin profile. You know, this is where you could essentially share either this landing page. There's also ways to embed this onto your website. Could even be after someone books a call with you, for instance, and say, like, hey, chat with this guy or this gal before you talk with the real me and take more of my time, you know, and what I found is like, you know, through the conversations here, people get the value up front and maybe, you know, if they end up landing on your calendar or wherever, then it's a closer conversation. It's less of the, you know, surface level stuff that you can just kind of like get right into it.

Yeah, yeah. So how does it know what I might say? Like, I have a Delphi, but I'm not in there like every day, like giving it new information.

So this is the public facing side and then we'll get into the back end knowledge base. So yours is trained up. It has about 4 million words of your content trained into your digital brain.

Looks like I've got 112 million available to me. So we need to add a lot more words.

You have a lot. Yes. More is not always better. But you could see here, I mean, I think this is actually your latest video at this time, claudebot. And basically you can see it's synced up to your YouTube channel. It's synced up to this podcast, has your Twitter in here. We've also have your website in here. So there's a whole bunch of different sources that you can essentially add to your brain. There's a bunch of different files here that you can upload basically any kind of text, audio and video. And what Delphi does is it brings it all into the brain, it'll do the transcription processing and then it plugs it into its mind.

Well, quick question about that. So it's obviously feeding in from like my YouTube, my X. So it's feeding in from all of these places. But what if, for instance, I get asked a very specific question very often and I want to make sure that when that specific question is asked, this is how it responds? Is it going to always just sort of try to guess or could I like actually go in and say when this question comes up, this is how I want it to respond?

Very good question. So you can definitely modify anything if it's not in line with what you want it to say. And you know, you can set up all these instructions to help guide it in the right way. I asked you the other day, I was like, hey, what are the most common questions that you get? So you can see on your profile, we actually have those suggested questions already loaded into here. So let's just start with will AI take my job?

Commonly known question.

You like that one?

It's not about that. I think everybody keeps on asking that specific question and it's extremely valid. But also, no, it's not going to take your job. Maybe like redundant things that are like entry levels maybe, but big stuff now.

Yeah, I would say my answer to that question would be fairly similar, is no, I don't think it's going to take most jobs. I do think some jobs are going to disappear, but I also think new jobs are going to form. I saw. Who was it? I can't remember who actually said this. I think it was Yann Lecun, who was the chief scientist over at Meta, said something like, just like YouTuber didn't exist 30 years ago, just like Machine Learning Engineer didn't exist 30 years ago. There was all sorts of jobs that didn't exist 30 years ago. Well, AI is creating new optimizations, it's creating new automations, it's creating new ways for people to do their jobs easier. So new jobs will emerge, some jobs will disappear. So, I mean, yes, some people are going to lose their job, but I do also think that new, better jobs that are more suited for humans and less suited for automation are going to pop up 1,000%.

Yeah.

So basically we're not having to shovel ditches or whatever anymore. We have tractors or even robots. Yeah, it's basically.

Yeah, yeah, yeah.

So let's see, we can have your twin now answer the question and let's see how well it does. And again, this is all based on all your content. That's purely what happened. We did not actually.

And you have no idea how it's gonna answer. And you also had no idea how me or Maria were about to answer that question, so.

And I've done a lot of live demos in front of a lot of people and, you know, you never know. But the point is here, you can always tune it up and refine it exactly how you feel like it should. So what I could do here, and I'm just going to kind of talk about the features, is we could definitely have a call feature, so we can ask the voice version, which is kind of what I want to do. Or I could click this and it'll just give a written response. So here we go.

Hey there. I'm Matt Wolf's AI Digital Mind. What can I help you with?

Hey, Matt. For one, I just wanted to say it's interesting because you're on a podcast right now, the Next Wave podcast, with Matt Wolf and Maria and a whole bunch of other people listening and watching. Can you please say hi to everybody?

Hey, everyone, what's up? Thanks for tuning into the Next Wave podcast with me and Maria. Really glad you're here. Let's have some fun with this.

Let's do that. So hard question for you. The real them have already answered the question, but do you think AI will take people's jobs?

Okay, here's the deal. AI definitely will change jobs. Some roles will disappear, some will shift, and new ones will pop up. But straight up, jobs vanishing because of AI? I don't think it's that simple. It's more about how you use AI than if AI replaces you. Get comfortable with it and you're in a way better spot. I mean, not too far off.

Interesting. Feels like there's something here you want to say. You want to cough it up.

Yeah, I feel like we're dangerously close to that, honestly. So much is shifting fast. Gotta keep adapting or risk getting left behind. That was the AI me, not the real me, by the way. It just jumped in and joined the conversation with us.

We literally really can't have a chat. I'm going to mute it right now so it can't hear us. But, Matt, do you want to respond or Maria, to you, Ish. You want to go a little deeper?

Maria, you should ask a question.

What's your favorite AI tool? Matt Wolf 2.0.

All right, if I had to pick one right now, I'd say I'm really vibing with whatever is making AI agents more useful and customizable. Tools that let you chain AI actions or give them memory. It's wild how fast this space is moving. And those little helpers are starting to feel like actual AI teammates. How cool is that?

But what tool specifically are you loving the most?

Lately right now, I'm really into AI agents. You can customize and build workflows with tools that feel like AI teammates helping you get stuff done without hand holding. It's a whole new level of automation that's kind of magical. Matt, Matt, just answer the damn question. What tool do I like the most right now? All right, if you want a name, I'm really into hey, Gen lately. Crazy good at making AI video with two people speaking, not just audio. It's perfect for podcast clips and quick video translation. Try it out.

I don't think that's totally accurate. So.

Yeah, I think my most recent content has actually been more focused on claudebot and Claude code.

Exactly.

Yeah.

So check this out. This is a perfect demonstration of how we can fix that. Because, Matt, I don't think we ever did any feedback on yours, actually. And like, when we're building someone's Delphi before they ever release it live, certainly obviously want to stress test it and do all these things, you know, the most common questions. So what I would do in this case is go over to the conversations and we could pick up my chat right here. And so this is the latest response. This is that last one. So what we could do is kind of do a very focused change right here and just revise it right in line. And whatever I put here as the improved reply will go directly into the Mind and change it for all future similar, you know, answers. So a lot of cool ways to do it. Essentially, the idea is you want to fill in the gap. So we would improve it here by. You could give it like a quick note or you can even say answer, like, what's the question? What's the answer? You can upload a bunch. The one thing that's actually really cool. And this is a new feature, this interview mode. I won't start it now, but basically it's kind of like a podcast back and forth with yourself. So it'll help you spot gaps if it thinks that there's gaps in your knowledge base. And also if you wanted to say specifically, specifically, like, hey, what are the favorite tools or things, you know, in AI or workflows? You could actually talk it out or type it out, your choice. And then immediately, it's now building all the structure of your thoughts. And then we'll load that into the mind. Gotcha. And then almost immediately revises things on the front end. So kind of a bunch of ways all the way from, like the most granular by going to the conversation, or a little bit wider with those ways.

Very cool, very cool. So does it actually have, like, a recency bias? Does it sort of use the information that's most recently uploaded to respond to the questions?

Good question. Yeah. Starts to get in the weeds now, but this is how these things are made. Yes, it's actually default recency bias. Gotcha. So the reason why it's probably not picking up claudebot, for instance, or Claude code, what we can do is, like, weight content differently. Like, what I would probably suggest is, like, all right, here are Matt's, like, favorite tools lately, you know, and, like, fill that out. You could put a little bit more weight or context what that means, because your audience will be asking about those things. We're like, great, we'll deck that out and have those in there. So this purpose section, this is kind of like the master prompt behind, like, a custom GPT, for instance. These are the instructions. Basically, it's like the core values of what yours is. So it talks about what's the role that Matt's Delphi should be doing. So you can say you are Matt Wolf. You operate as a AI tools curator and translator for working people who want to use leverage, not theory. You publish frequent breakdowns, track AI in the news, yada, yada, yada. So basically describes you. And this is something that, like, me and my team kind of build out. Sometimes if you're building it yourself, might not look exactly like this.

Yeah. But you could theoretically take something like this one, pop it into Claude, ChatGPT, one of those types of things and say, help me build out custom instructions for this tool.

Sure, yeah, yeah. Or you can even take from a custom GPT you already have and apply it here. A lot of people do that. Because we were talking about, you know, chat GPT and custom GPT you don't really have any guardrails. You know, like you kind of freewheeling a lot of who's hallucinations, you're limited on the amount of knowledge you can provide it and kind of put the guardrails to it. So this helps you really define those guardrails, what the purpose is, the values, beliefs, how you want it to behave. Then the cool thing is based on, however you would use your Delphi, your digital twin. You can deck out all the different guardrails there too, and down over here. So this is interesting is your speaking style. This is automatically generated, like when someone just sets up the account. But you can tweak all of this yourself as well. And it's based on the content or the interview that you do with here. Anything that's loaded in. It kind of basically it helps formulate how it's gonna talk and speak. So it'll actually pull in, you know, like the cadence of how you speak, the different pauses, some of the words you'll use. And again, like you said, you can use Claude or ChatGPT to kind of create your own speaking style. Or if you already have one, plug it in here and it's gonna reflect that. And this is where we like to tweak these. Like sometimes it'll say certain words or phrases a little bit too often. Well, you just adjust it here and then you just tweak things. So it's pretty cool.

Gotcha.

So response length, this is kind of a common one. I like to put it on the intelligent mode because depending on the context, the brain behind the scenes, it picks up what people are putting down really well. So it might be a couple word response or it might be more of a paragraph that's a little bit more explanatory. So I like to put it here. But if you wanted it super concise all the time, do that. If you wanted a really long dissertation every time, great. So you have control. This is actually a pretty common question, is this creativity? So you can set how strict you want it to adhere to the content. It's not going to go out to the web and start to find other people's information and fill in gaps. It's just going to stick with your content. It's basically what adaptive, you can get. Strict.

So on that note, I'm curious what happens. Let's say somebody asks a question that I've never ever talked about before. Never on a podcast, never on a YouTube video. Nothing that's in the training data.

Yeah.

Will it say, I don't know the answer to that question, or will it sort of make up a response based on, like, the underlying large language model?

So the way it's set up now, adaptive, the idea is that it's always going to give an answer, but it's always based on your content. So it keeps it within the box. It's not going out to the web. That's what this creative mode would do. Tries to fill in the gaps. But if you wanted to do super strict and like, to the word whatever Matt has said, you know, a lot of people in like medical or legal will use strict, for instance, or, you know, physical, you know, trainers and stuff like that. In this case, yeah. If they ask something that it just doesn't have an answer to, what you can do is basically have this message that if it doesn't have an answer, it'll give this response. Whatever we give it here, you don't have one currently. And that's just basically telling the user, hey, I don't have that specific knowledge. But you could direct them somewhere else. You can, you know, maybe give them a prompt or even send them to your support if you wanted to, if that's your thing. What the system will do is actually alert you as the user to say, like, hey, someone asked a question that it can't answer. So that's an opportunity to fill in that knowledge gap. That's pretty cool. So it's helping you out as people are asking different things.

Can we test it out with Matt's stuff? Let's just ask it something that Matt hasn't been asked before.

Oh, okay.

Ask it like a medical or legal question or something that, you know, have never answered anywhere.

I have something extremely funny I really want to do. Okay. Matt, do you know the Muffin Man?

Yeah, Maria's got jokes. I mean, who doesn't know the Muffin man, right? That classic nursery rhyme vibe. What's the play here?

Jesus. Digital Matt Wolf is like, snarky.

I mean, Joe knows me. It's probably accurate.

It's actually pretty good. I was asking Digital Matt some dad jokes because I know real. Matt knows a lot of good dad joke. Matt, what's Your favorite dad joke you could share.

All right, here it goes. Why did the Scarecrow win an award? Because he's outstanding in this field.

Hey Matt, what's the effect of SSRIs on a brain on the long term?

That's not really in my wheelhouse as an AI tools and media guy. I don't have detailed medical insights on SSRI long term effects. For that I'd recommend checking reliable medical sources or a healthcare pro. I'm happy to help. If you want to pivot back to AI or tech stuff though, that's pretty good though.

Yeah, yeah, that's like a really good answer. I to hear from an AI bot. Technically.

Yeah, yeah. If it started going as a medical expert. Here's my opinion. I'm honestly not the right guy for that one. I don't have solid medical expertise on SSRIs or long term brain effects. If you want, I can help you find some good AI tools for health research though.

That's actually kind of interesting.

That's actually really good. Yeah, I thought Matt Wolf knows everything. Here we are.

And then I can plug in affiliate links to products. Yeah, that'll make me money when you go to them.

I thought the real Matt Wolf knows everything. What's the deal?

Hey man, I get it. Sometimes it seems like I gotta have answers for everything, right? But truth is, Matt Wolf of the real person doesn't just know every expert fact on every topic. I stick to what I work with every day. AI tools, media and the tech scene. For stuff like medical questions, he'd tell you best to hit up a doctor or trusted source. So yeah, not everything passes the Matt Wolf of filter. And that's a good thing. Keeps it real.

Keeps it real, keeps it real. Cool.

He refers to himself in the third person.

That's like the funniest thing ever.

Sometimes. Matt Wolf does that in real life too though.

Oh, does he? Yeah, it's actually kind of the funniest things when people are testing and we're helping them and they'll throw all sorts of political stuff or like tell me everything about my family and it's like, nope, nope, I ain't going to go there again. The guardrails are good for that.

So what you're saying is that link, you can share that as like a public link so people can go and review what was head on the call? Or is that just for you to preview?

No, it could be public. It won't share the audio, but it will actually share the transcription. And yeah, you could post it. So like Cool things is like if you or someone ever chatted with anyone's Delphi, you can have a whole conversation and I don't know, maybe that turns into content or it turns into some something. I mean, these are all different use cases. There's a lot of interesting things to do and we didn't try this either. But Matt, you know some Spanish. Hola, Mateo. Como estas?

Hola.

Que tal esta Matteo's pantalones.

Sounds like you're calling out Matteo's hand alone. Are we ripping on names or something else?

All right, I'm killing that.

We will be right back. But first let me tell you about another podcast, DTC Pod. Hosted by Ramon Barrios and Blaine Bolas. The DTC Pod is a podcast about all things direct to consumer. Ramon and Blaine cover everything for starting, growing and optimizing e commerce stores and DTC or D2C brands. They talk with founders, marketers, platforms, creators and marketing and growth agencies to cover topics like brand building, social media, paid media, email marketing, and more. If you're interested in the stories behind your favorite consumer brands, this podcast is for you. They recently did an episode about what every founder needs to know about compliance, claims and scale. Listen to DTC Pod wherever you get your podcasts. So just thinking out loud, like you mentioned use cases and you know my wheels are spinning with a bunch of different use cases, right? So, like, let me rattle some off. You can tell me if there's any that I'm not thinking of and also tell me if what I'm thinking of is possible. So one use case is probably the most obvious because this is what I when I read the Tony Robbins article, right? He was selling access to Tony Robbins bot for 99 bucks a month. So for 100 bucks a month, essentially, you can go and ask Tony Robbins AI Brain anything you want and charge to get access to that brain. So that's number one that I can think of. Number two would be like as a lead gen. Yeah. Something along the lines of somebody starts chatting with me, they get to a certain point and then it says, hey, if you want to keep chatting, would you mind giving me your email? You know, to go beyond this, you need to be part of my newsletter. Right. And then I could use this as like a sort of lead generator to grow my newsletter as well.

Yep.

And then the third use case is the one that we've already sort of mentioned, which is like a time saving, like, oh, I get this question so much. Go talk to my Delphi. Like, those are the three immediate Things that come to mind of like, I could charge for access, I can use it as a lead gen, or I could just use it as this thing that just saves me a crap ton of time from answering the same questions over and over again.

Yes, yes and yes. So I will say the very first one is the most common use case, which if you're selling anything, a product or if you have a community, you have a course, or you're a coach, an expert, whatever, it might be like Tony Robbins for instance, or there's another guy, Gary Breca, that we built recently in the Ultimate Human. That's his thing. I think it's $100 a month. He basically bonused it into his community. And this is what most people do is like if you're already basically delivering some value to people, you could bonus this into them to have a 24, 7 version of you. It could be trained on everything. But you could say, hey, it's just the paid material. And what's nice is you can integrate, you can see, you can embed it into your website. So it's an HTML iframe or JavaScript. So even if you have like an app, it could be on your website, it could be in any of the different membership platforms out there.

So it could also almost like replace what Intercom used to do, right? Where like there's a little chat on your window and it has access to your FAQ and support docs and sort of ask answer questions about your product for you as well, right?

Bingo. Yes. Yeah. So you can embed it. It could be a little chat bubble thing where it can kind of follow you around on different websites, wherever you allow it to, basically can define where you want it to live, where you don't want it to live. So someone can't just rip it out and you know, go paste it on their own website. But that's the most common use case is start where people are already interfacing with you or maybe paying you something. You want to serve your clients or your community better. That's where I would start. That's like the biggest ROI I've found too with this, the second use case. Lead gen, very common as well. That's like the second version, I would say, that can live on your website, for instance. That was actually the reason why I even found Delphi is it's actually our old podcast, you know, like it now becomes this thing I can shout out on any kind of episode. I can put it in content and social media and say, hey, to continue this chat or get more. Go to my Delphi. Here's a link to it. It could either be embedded or it could be kind of like the, you know, the Delphi standalone page profile. Like this and what you can do on the back end. And let's just go down to this thing called access groups. These are kind of like the different groups of people who you can segment content in different ways that people can interact. You could set how many messages someone can interact with you with your Delphi. In this case I have, you know, for you it's three anonymous messages, zero minutes. And what that means is they can chat for three times, three messages. And then at that third point it'll say, hey, to continue the chat, get a personalized experience, throw in your email address. Once that happens, then they get plugged in this public group. What's also happening is that they then get dropped into your audience. So you can see this becomes a CRM in its own way. And with each person, I'll just go to me and this is, I've been testing it. So it doesn't have a true summary, but what it's doing is it's opting them into your Delphi. It's now creating a profile, kind of like ChatGPT where it's storing a memory based on your chats. So the more you use, you know, the more of these little like memories it's going to log in, it's going to create a little summary around that person.

So it's actually building almost like a little mini CRM.

Yes.

Not competing with HubSpot at all, but like a little mini CRM that's got a little bit of details.

What's nice is it integrates with HubSpot.

There you go.

Nice. Actually very well. And that's the most common integration for a full blown CRM, which is great. But you can see how it opts them into email because technically inside of here you could pass the data to HubSpot to do a whole bunch of other stuff. Of course. But if you wanted to send messages from here as like your clone, you can send some broadcasts, it's very simple. But basically you can send messages to people who have just interacted with your clone, their digital twin there.

Gotcha.

There's some really cool stuff, Matt. I know you love actions and all these different things.

Is there any other use cases that you're like, oh, but this is what you're missing.

A lot of people are starting to integrate. Like if you have an app that you have out there, maybe it's public or private or both. A lot of people are starting to put them in app experiences. So, like mobile apps. So you can take it on the go and integrate it within your existing experience. That's really cool. Essentially, Delphi is. It's always cloning a person, replicating the way a person thinks, not a brand as a whole. So I just wanted to make that clear. And that's, you know, there's a whole verification process. It's not like some others where you can just whip up a fictitious character.

Yeah, so I can't go make my own Tony Robbins and charge $95 a month for it.

Discount Tony discount to. Nope, can't do that. Sorry.

Dang it. There goes my idea.

But yeah, I would say a pretty common use case that I think anyone can use is we all have calendar links, we all have some talk with me button on the page, or support or contact us. We could have that. But what if you had maybe a split screen that had your Delphi on one side where you can start a text or call right there and get a flavor of whoever you are and then, you know, maybe they go further or maybe you even like kind of put it behind, you know, your contact is behind your Delphite. You could do that too. But that way there's immediate conversations, you're not leaving anybody hanging. That's a really easy use case. I think pretty much anyone can save some time with. Nice.

I think that's like a lot of people have this weird guilt, especially creators, you know, like, they don't want to ignore people. But you also, like, can't keep replying to the same old thing every single time. If you have like a very short fuse like me, I would probably pull out my hair if I have to answer the same exact question. So the fact that it fixes that and like, obviously it sets boundaries as well, it's like awesome. That's awesome. Really awesome stuff.

Yeah, yeah, yeah.

And creators, you can even set up like a Gmail. You could put it in your signature box. Right. But you can also do like a Gmail autoresponder, Right. Like, if you've ever tried to like email Tim Ferriss, right. Like, Tim Ferriss talks about this in his four Hour Workweek book is he has an auto reply message that says, hey, I only check emails one day a week and there's a good chance you're not gonna hear back from me, but here's a bunch of resources, right? He does that kind of thing with his email. Well, this seems like one of those, like, good Resources you can go drive people to, you know.

Yeah, I do have it in my signature and yeah, I think with like the Tim. Yeah. Vacation reminder or something, it just like always sends that, like, hey, I ain't around right now, but chat to this guy here.

Yeah, yeah.

And Maria, to your point, like I was just hanging out with a business mastermind last night and one of the guilts that business owners in general, not just creators, is like this almost like a fast activator, but it's like high follow through. Like you want to.

Yeah.

Not please everyone, but you want to get back to people and do your best. And it's like you always have this, I don't know, this urge to. You're like, oh, shoot, I have all these emails or all these messages or DMs, you know, so it's like, yeah, if we can try to solve that, pretty sure we're going to feel better. And then the other side gets value, you know, without it saves you a.

Lot of like time and like effort and you know, if you have anger issues, as I said, like me, that saves me a lot of, you know, my mental health is at ease knowing that I don't have to reel at someone at the phone for asking that question seven times. Yeah, love it.

It's true. Yeah.

Well, I think when you train yours up, you should train it with you yelling so that they get the real experience.

That's awesome.

We're gonna do just that.

You want the real Maria? You got the real. That's awesome.

All right, I think we cut you off on actions. Tell us about actions here.

Yeah, it's all good. We're just hanging here. So actions is, you know, Matt, as you're very familiar make or zapier or any of these other kind of. If this then that there are some kind of simpler ways. Again, not full blown agent, but if you can imagine. And these are just like little recipes, templates, you can describe or choose one of these, like let's say inactivity nudge. So this is like a little template and you can see, you know, triggers and actions down below. So let's say someone's inactive for, you know, a few days, you can send them a little message. In this case, you know, it's an email coming from your Delphi. So that's what they opted in again. You could take this to HubSpot and do some of your own tricky magic stuff if you want. And the way that you would actually do that, one of the ways is to add another action and you can Actually send it to an endpoint, for instance. So like here's a little custom API you can plug in the HubSpot right here. What that's going to do is send information from the conversations that are happening over to, in this case, HubSpot or any other. Like you can even send it to Zapier if you wanted to, or make to do even some other tricks. Tricky stuff with bang things based on the conversations that are happening. And again, it's all kind of directed with the trigger that you're setting up here. So and that's a pretty common one, is like, hey, you want to get people back, you know, to the chat, keep engaging with them. Well, that's a good way. You can also notify if people are saying certain things, different topics. If they're asking to talk with the real Matt because they want to sponsor your next video or something, it's like, great, I want to know about that one. Maybe send them here and a bunch of other cool stuff. Tag people. You can check in with people weekly. The cool thing is I see this as this new engagement funnel. I don't know if I like the funnel word, but the idea is now this new media exists where you can chat with people or it can, and then you can do these little micro actions afterwards to keep the engagement going.

Yeah, yeah. You know me well enough to know that this is the type of stuff I nerd out about. And back when you and I were doing a lot of affiliate marketing stuff, I see so many applications there too, like loading in. If people ask about this product, recommend this one. If people ask about this thing, recommend this one. And it could be sending them affiliate links. So you're generating commissions based on free chats that people are having with you. And like my wheels turn on stuff like that that you could do if you wanted to. I don't think I go to that effort nowadays. But, you know, ask me five years ago and that's where my brain would.

Have gone immediately, 100%, yes, it's all possible. So yeah, this is kind of like a very underutilized thing, but definitely automations. But that would come later, which I think most times that's the case. Build the base first, make sure it's working, and then automate stuff later.

All right, so this has been like really, really awesome. But I did tease at the very beginning of the episode that people will be able to use this for free. Let's talk about that real quick.

Yeah, that's coming out in early March, I'm told. So yeah, There will be this free tier that anybody could start at Delphi. You can actually go to the website now. There's a wait list. So if you go there to Delphi AI, check out the pricing page, you'll see the waitlist on there for the free tier and you'll see what it gets you. But yeah, it's basically like onboarding into it. It's easier by the day. Like this platform keeps evolving and with the free tier, everybody should get a clone. I mean, start saving your time. So I'm stoked to get this out there.

Sweet. No, that's awesome. And this has been a really fun episode and I want to sort of like mention before we wrap this one up that for anybody that doesn't know, Joe and I actually had a business together for 10 years and actually co hosted a podcast for I think, what, seven of those years about.

Yeah.

So if you're like, oh, Matt and Joe seem like they know each other well, we know each other a little too well, put it that way.

Dress like each other.

Yeah, yeah. So no, this has been super fun and there's actually talks about, you know, Joe and I maybe doing another collaboration together somewhere in the future. But that'll be something we saved for another day to talk about. But Joe, this has been super amazing. Anything that you want to add that maybe we didn't get into any sort of last words about Delphi or yourself or where people can follow you online? How do you want to sort of land this plane?

I'll land the plane. But the reason why I even got into this tech was actually, ironically, after you and I stopped working together and I took over my podcast. It was our podcast at the time. And I'll just name drop, it's Hustle and Flowchart. It was actually on the HubSpot network for a little while as well. So I wanted to make a two way conversation. I love people and I love the connection with the people. I love doing these podcasts as well, in person or virtual. But I found like, literally I was looking for a tool on Twitter at the time and it was like 20 different things I tested and they're all like dumb bots. They didn't feel like they had a personality and talk and all that. Definitely wasn't this robust. But I found Delphi and it was because I wanted that two way convo. And I love AI, but I love people even more. So I feel like this is the kind of tech that can bring more people together, give more value, and obviously still have the human element. Attached to it. And it was crazy because I didn't realize I was the first user when I found them too. I became the very first user of the platform. Like, holy moly.

I remember seeing on LinkedIn, like he went and visited him in San Francisco and they posted a picture on LinkedIn. They're like, we finally met our first customer in real life. And I was like, what? Joe was their first customer? That's insane.

I didn't know it for like two years. It's almost three years now. But yeah. And so it's just cool. Became advisor of the company and then do all their builds. So actually what I do is I work with my team on all their big like top end builds. People like the celebrities, a lot of the folks we looked at today. So really cool. I don't know, it's just interesting how life shapes up, but. But that's still the mission. It's like bring people together and use cool tech to help do it.

Yeah, yeah, yeah. So you're still hosting the Hustle and Flowchart podcast?

I am.

So check that out. Is it just Joe Fear over on X?

All the socials? Yeah, yeah, you can find me Joe Fear. J O E F I E R. Yeah.

So definitely give Joe a follow. He's pretty tapped in with the AI space as well, especially how AI is sort of tapped in with the marketing world. So definitely give Joe a follow. And thanks everybody for tuning in today. If you haven't already, make sure you like this episode, subscribe on YouTube. If you prefer audio podcasts, we are available on Spotify, Apple podcasts, wherever you listen to podcasts and hopefully you come and tune into future episodes. Really appreciate you hanging out with us today.