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In this short YouTube clip, Mauro Stendel visits a local sandwich‑shop owner, Gonzalo, who runs a "sándwiches de miga" stall called La Sanguchemiga located at Sucre 2120. Mauro praises Gonzalo’s product and the simplicity of his marketing—bringing a few sandwiches and a small sign. He emphasizes that even minimal effort can generate visibility, noting that passersby will associate the address with the shop. Mauro then offers to put up a proper sign for Gonzalo, reinforcing his supportive, grassroots approach to helping neighborhood businesses thrive.










