make money with AI: the 1x3 rule

11 Jun 2026 · 2 min

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1:47

In this concise monologue, the speaker reflects on an AI conference where a presenter showcased an outdated software stack, prompting the realization that many AI entrepreneurs waste time chasing the newest tools and trends. The speaker argues that because AI evolves rapidly, trying to stay current is a losing strategy. Instead, they advocate a "1x3 rule": select a single, well‑defined problem, target a specific individual, and build a tiny, repeatable system to solve it. By decoupling success from the latest models or platforms and centering on concrete value delivery, creators can reliably monetize AI. The talk ends with a direct call to stop chasing novelty and start solving real problems.

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I went to an AI event yesterday and this guy was talking on stage and was sharing the software stack that he was using to run his agency. And my immediate thought was, dude, you're already outdated, like using anything and those kind of like platforms are like 2020, not 2026. And basically like that, that made me realize a lot of people are not actually making money right now with AI because they are trying to keep up with the latest things and the latest trends and the latest softwares and the latest everything. And it's never going to end. AI is evolving faster than ever. And if you're trying to keep up, you're literally never going to manage to actually keep up. So basically all you have to do is like pick one thing, one problem that you wanna solve for one person and create the solution, create a very small system, a very specific system that solves a very specific problem for one specific person. And this way technology doesn't matter. Doesn't matter if you're using cloud, if you're using GPT, the latest this or that. It just matters if you want to make money with AI that you solve one problem for one person using one process. So stop trying to keep up with everything that's new, the latest softwares, the latest models, whatever, and start actually solving problems. That's how you're going to make money with AI. Peace.