Before launching, identify three things: who you serve, what problem you solve, and how you move them from problem to solution. Look back at your own earlier self as your target audience, then build a repeatable process around the specific challenge you overcame.
Chapters
So the very first step to start a one-person business is to have clarity on 3 different things. These 3 different things are the people you serve, the problem you solve, and the process you take to take these people from the problem to the promised land. Okay? So the people you serve, generally you are going to help the 1.0 version of yourself. So let's say today you are the 2.0 version of yourself. You went through a journey of change. You faced some problems that you overcame, and you are now on the other side of this problem. You have attained the promised land. So look back a few years, a few months back, and ask yourself, what were the problems that I had in my life, and how did I solve this problem? And you will figure out the people you serve and the problem you solve.