Clear communication works best with three-part structure: identify your specific audience, the problem you solve for them, and your process. When you know these three things, your message lands harder and sticks.
The brain works best when you have a start, a middle, and an end. 1, 2, 3. It's so much easier to remember things in 3 than it is in 5 or 4. When you create bullet points, always do it in 3. That's what I do. And if you're not able to do it in 3, that means you need to simplify. Okay? So copywriting is writing words, but it always comes down to having clarity. Who are the people that you serve? What is the problem that you solve? And what is the process that you take? If you know exactly the people that you serve, you're going to be able to talk directly to them and be able to convey a message that is much, much stronger than if you're talking to anyone. Okay.
I was talking to one of my clients' husband today and she's very not tech savvy and her hu
Most of the time we undercharge in the marketplace because we feel we do is not valuable e
