Why I Raised My Prices 5x and Made MORE Money

14 Jul 2025 · 1 min

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1:01

Maxime Warnault explains why raising prices attracts better clients. Ten clients at $10,000 each generate more profit with less work than 100 clients at $1,000. His coaching clients have raised prices from $200 to $10,000 by targeting committed buyers instead of broke audiences.

Chapters

You're not broke because you're bad at business. You're broke because you're selling to broke people. And I see coaches charging $97 for programs that they could be charging $5,000 for, just because they think their audience cannot afford more. And meanwhile, some of my clients go from charging $200 to $10,000. And when you sell cheap, you attract cheap clients who demand more of your time, they complain more, and they get worse results. When you sell premium, you attract committed clients who value your expertise and actually implement what you teach. So the math is pretty simple. 10 clients at $10,000 is better than 100 clients at $1,000. You make— you work less, you make more profit, and they get better results. So if you want to build an offer and a program that attracts high-value clients, comment SOS below to get my Simple Offer System and stop competing on price.