How do liars and fake supporters help you in business?
In this episode of the Love Your Business Podcast, host Mayur Bardolia shares a personal narrative about his decade‑long journey as a trainer and coach, focusing on the paradoxical role of "fake supporters"—people who promise help or business but never follow through. He recounts early setbacks with a dishonest website designer, unreliable corporate training prospects, and a client who demanded a cheat‑sheet but never booked a session. Each disappointment became a catalyst: the wasted corporate training material turned into the best‑selling online course "Conversational Hypnosis," and the client‑driven cheat‑sheet evolved into the book "OfferCraft: How to Create the Marketing Offer Your Customer Can’t Refuse to Buy." Bardolia argues that these false promises, while frustrating, provide valuable ideas, push persistence, and ultimately lead to new products and real customers. He concludes with a call to action, promoting an upcoming online course based on the OfferCraft book, and invites listeners to contact him for the waiting list, emphasizing his commitment to keep his word unlike the fake supporters he described.
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Hi, this is Mayur Bardolia and you are listening to Love Your Business Podcast. This podcast isn't about magical tactics on running the business that makes you bored and tired. Instead, it's about how to love your business so that you can enjoy doing it and enjoy more time for yourself. This podcast is different than the rest of the episodes. It's very close to my story and not with my story, but in most of our story. It's probably your story too. It's something very personal, and I always wanted to share. Let's dive in. Back in 2010, when I started in the training and coaching business, I started meeting a lot of people. I was new to the business, and as a beginner, my hopes were very high, just like everyone who started their own business. And I had great things to offer, and I was meeting and demonstrating my skills and knowledge. I met all sorts of people. I met people who designed the website, people who do the outdoor marketing. People who want to join me, people who say that they will promote my work, and all those people who show big hopes. And I was delivering sessions on various skills such as neuro-linguistic programming, hypnosis, communication, sales, and topics. Related to personal development and business development. I had some products to sell. Yes, I've been selling products since 2010. Now many people promised to give me work but never did. They told me they would spread my word around and help me to promote it because they said they like what I do. But they disappeared and never bothered. I'm sure you must have met many like those. They treat you like a friend. They make you feel that. You are the best person they ever found, but they don't reply. They are what I call fake supporters. The first person was the website designer. You know we need to be present online too, and I didn't know how to manage a website. But some of my old friends came to me and said, "Hey." You need a cool website. I will design a website that will give you an online presence. And I was hoping that it's going to be really exciting. And they charged me a lot and designed a really ugly website. And the money got wasted and I felt cheated when he refused to do small corrections on the website. I was upset because I had already prepared 10 to 15 pages to upload on my website, but I could not show those pages which have articles, products, and free goodies to the visitors to my website. That was one of the first few bad experiences. Then a good man called Dairiya Cholera. And he met me, and we met almost accidentally, and he helped me in designing the website. He's the founder of the company called Webiots, W-E-B-I-O-T-S. He taught me how to present the webpages and taught me how to do small corrections without seeking his help. And he has been generous on many occasions and helped me to make small And sometimes bigger changes. Once he developed my website, it was a matter of only 2 or 3 days for me to publish my website with enough content to start with. And I did not have to start from scratch. It's all easy because the first web designer who gave me false promises made me do all the work upfront. So the first web designer lied and gave false hopes. I was angry at him, but people like him are part of the business. Bad people come into your business and make us frustrated, and I was frustrated too. But thanks to Dariya Cholera for coming along and fulfilling my expectations. So yes, good people also come. I was conducting workshops and I was doing advertisements for those workshops. Many people showed interest in attending, but fewer turned up. All the hopes and dreams collapse when they don't do what they say they were going to do. It's really annoying when they say they really want to attend, but they don't show up. That keeps me wondering how we are going to plan and manage. And there was a company that wanted me to train their staff to upgrade their skill in marketing and sales, and they wanted me to teach marketing and sales using NLP and hypnosis. The HR and senior managers called me few times. I was supposed to train not only the sales and marketing team of 150+ people but also the middle and senior managers, as they said. I did a lot of analysis and meetings with the team. I spent two months just preparing the training structure and topic that are right for them. They asked me to make a lot of changes, and I happily agreed. Then I asked for the dates to begin, and I asked them when can we start, and they said, "Oh, we are having an annual audit, so we cannot do it now." Then after 15 days, they said, oh, our team is very busy right now. We'll do it next month. So after a month, I asked them again and they said, oh, our senior management is not ready yet. Wait for another month. Then after another month, they ran out of fake promises and said, oh, we'll call you whenever is the right time. And then I never heard anything from them. They never answered my call, and my five months were wasted. I was upset and angry. I look at the entire work I've done for them, and something clicked in my mind. I turned that content into a product. An online course and a workshop called Conversational Hypnosis: How to Communicate Hypnotically. It has been one of the best-selling products so far, and there are more than 5,000 students who learn from this course alone. And I secretly thank company who kept me waiting for 5 months and did not bother to reply. Now the question is, are these people really bad for the business? Well, they are not bad and not even good. They are not here to support us in any way, but they give us the initial kickstart to our projects. They give us new ideas and new direction, but they don't take part in our journey. They promise to join us in the direction they suggest, but they don't join. Many of my workshops and products were designed and prepared because someone asked for but never bought them. They gave me a hint of what I can do more of. They took me to a new world of possibilities. I could have probably never imagined those possibilities if they did not show me. They are coming into our lives to give that boost. They teach us the lesson of persistence. They show us how to value something that you get after so much struggle. I get so happy when someone buys my course or book called Conversational Hypnosis because I created it as a result of painstaking efforts. I have organized workshops because some people promised to attend whenever I was organizing. Those people did not attend, but surprisingly, many more attended my workshops, and I did not even meet most of them before. I could have never met some of the fantastic students at my workshops and online courses If some of those people earlier on hadn't given me fake promises, I got irritated at the time when we hoped they would keep their words. Now I feel thankful to them for showing me the things I could do, but never thought of doing them. So yes, those fake supporters are needed in your business and life. They accidentally help you to meet real fans. And great customers you enjoy working with. There was a guy called Kevin, and who was one of my consulting clients, and he wanted to learn how to write marketing offers effectively. Well, I showed him how to do it over the three sessions, but. He asked for some notes or a cheat sheet so that he can easily apply, and he refused to move ahead with the coaching program if I did not prepare those short notes. So I condensed my lessons, and after so much work, I managed to create a small cheat sheet that can help him to create compelling, promotional offers, sales page, and marketing offers. And I also had to make a lot of changes and updates. It was actually a lot better to teach and a lot easier to implement than before. I was excited to share the new system, which is far more efficient than before. When I asked Kevin to arrange a session to teach him how to use this short note or cheat sheet, he did not schedule the meeting. He never did. I was surprised, but Kavi never ever scheduled. But that note has helped many of my other clients to develop and analyze their business offers. And it has been a game changer for many clients. Finally, it was eventually turned into a book called OfferCraft: How to Create the Marketing Offer Your Customer Can't Refuse to Buy. It was released in July '20, and I sold more than like 100 copies in just one month. So if Kevin hadn't asked me to condense my entire system or structure onto a page, I wouldn't have created that book at this stage. I probably would have created a cheat sheet afterwards if I had thought so, but the book came into this world earlier because of the fake supporter, Kevin. So yes, he somehow helped me in growing my business. So let's summarize what we have covered. Some people will promise you to do business with you, but they won't. But they somehow push you ahead. They show you options to choose from. Some options are not worth taking, but some are really game changers. So entire journey of more than 10 years in this business. Hasn't been interesting and exciting without those fake supporters. They act as a devil, but they dress as an angel. They tell you what's possible for you. You don't have to ignore them. Think of what they suggest. There are already some people right now in your life who are giving you promises but not doing anything. It doesn't matter. Decide what you want to do. They're pushing you beyond your boundaries, and that's what is needed sometimes in our business and life. If I hadn't met those devils or fake supporters, whatever you say, I probably haven't created a range of products, workshops, and courses. So that takes us to the end of the podcast. So what's happening in my world? Someone is asking me to run an online course on teaching how to create the marketing offer your customer cannot refuse to buy. In other words, how to implement what you learn from the book OfferCraft. If you haven't bought it yet, go to Amazon and buy it now. It's an ebook you can read on Kindle app. So if you're scratching your head when the customers don't listen to you, you should enroll in this online course. People are not serious about your business as much as you do. However, they will be seriously interested in buying from you and giving you more business. What exactly is going on? In your customers' minds when they buy from you, and even when they don't buy from you. It's not about some flashy or magical techniques. Instead, this online course will show you what you need to do so that your customers buy from you. And after going through the course OfferCraft, you will not need to push people to buy. Instead, you will know how to attract the right customers. And I will personally guide you step by step so that you are not left behind. And yes, I am not a fake supporter. I will keep my word because I know how painful it is when someone cheats on us. Is this course for anyone serious about getting ahead in business? Absolutely. So if you want to be on the waiting list for this course, Or you want to take part in this course sooner or later, send me an email at contact@northstarangel.com or mayurbardolia@gmail.com. Reach out to me on +1, that's country code where I'm living, Canada, 639-998-1238. Drop me a message and I will add you to the waiting list. And we'll be connected. It's Mayur Bardolia. Bye for now. Still listening? Well, you're listening to Love Your Business Podcast. If you like what you heard in this podcast, you should share this with your friend. Ask your friend to subscribe to Love Your Business Podcast. Share the link northstarangel.com/subscribe. They will probably love the Love Your Business Podcast. They will thank you later. Please leave a review of Love Your Business Podcast. Send your questions, or if you want to talk to me, send me an email at contact@northstarangel.com, or just Reach out to me on +1-639-998-1238. I will answer. Yes, I read and reply to every single email or messages. It's my Bardolia. Thank you for listening. Bye for now.
