In this solo episode of the Love Your Business Podcast, host Mayur Bardolia argues that entrepreneurs should stop waiting for customers to discover them and instead go where customers already gather. He illustrates the point with the story of bank‑robber‑turned‑consultant Willie Sutton, who famously said he robbed banks "because that’s where the money is," and uses it as a metaphor for locating customers. Bardolia then examines how fast‑food giants treat real estate as a core business, deliberately choosing high‑traffic locations and even positioning competitors (Burger King, KFC) near each other to capture the same foot traffic. He extends the lesson to local markets, noting that shops cluster in places where shoppers naturally congregate, and advises listeners to study competitor locations to infer where their own customers are. The episode also includes a personal update: Mayur moved from India to Saskatoon, Canada in October 2022, describing the challenges and freedoms of starting over. He promotes his audio program and ebook "How to Make Engaging Presentation" (northstarangel.com/engaging) and encourages listeners to subscribe to his newsletter for a free "One‑Liner Report" ebook. The overall message is to adopt a customer‑centric location strategy, treat business as a love‑filled pursuit, and leverage practical tools to communicate effectively.
Chapters
Hi, this is Mayur Bardolia and you are listening to Love Your Business Podcast. This podcast isn't about magical tactics on running the business that makes you bored and tired. Instead, it's about how to love your business so that you can enjoy doing it and enjoy more time for yourself. When you start a business, it seems like you should be able to run it successfully. So you carefully make plans, create products, or prepare yourself for world-class service. However, when you go out into the real world, your plans. Turns to failure because there are not many customers. You get distracted by a lot of new age management strategies and social media hypes. And often this problem arises because of a simple strategy that we ignore. So in this podcast, we look at a simple idea to find customers without worrying where the next customer is coming from. So let's dive in. If you've heard of Willie Sutton, you probably know he has been one of the top 10 most wanted criminals listed by the FBI in 1950. So if you haven't heard of him, well, he has robbed more than 100 banks. Yes, he was very charismatic and he had great persuasion skills. He could influence people with his communication and get out of difficult situations. Did he ever get caught in 100 robberies? Was he caught anytime? Of course, yes! But he managed to escape. Once, along with his other 11 inmates in prison, he dug a tunnel and escaped. On another occasion, he and a few of his friends in prison managed to get the uniform of prison guards. They climbed the high wall with 2 ladders and crossed the wall. When they were running away, a guard with a searchlight found them running and focused on them. And Willie Sutton simply yelled, it's okay! And no one stopped them. He got caught and arrested for the final time in 1952. And after getting arrested for the final time, he still was running after banks. But not as a robber, but as a consultant to banks and helping banks with security. He was once interviewed by a journalist called Mitch Ornstadt. The journalist was impressed with the skill and attitude of Willie Sutton, and journalist asked him, you are so smart, why, you know, you choose to rob banks instead of running a business and making millions? And his answer was short but profound. He said, I rob banks because that's where the money is. Most people focus on their business operations only and expect customers to find them. And that is not how it works. The fisherman never hunts for fish randomly. Instead, he goes Where fish gathers. You can't expect people to find you. You have to be where the customers gather, find what they're looking for, and spend their money. So let's find out more examples to understand this. If you believe that. McDonald's is in the food business. Here is the small addition: McDonald's is in the real estate business. They spend the time and money in finding out the best location to open their outlet. They don't open their outlet randomly; they carefully observe where most people pass through. They are mostly found at malls, airports, or places where people stop and stay for a longer time. And Burger King and KFC are smarter than McDonald's. Well, they don't waste their time and money like McDonald's. Instead, they open their outlets next to or closer to McDonald's. It's pointless to be where customers are not aware or customers don't even go. So find out where your competitors are going. They probably know where your customers are. Have you ever wondered why people open their shops in a market where there are tens and hundreds of shops just like them? They don't worry about competition because they know the market is the place Where customers will come and spend money, and that's where the money is. So see where your competitors are going, and go to the place where the money is. So that takes us to the end of this short podcast. So let's find out what's happening in our world. I moved to Canada from India somewhere in October 2022, and since then I could not create any podcast or write articles, and a lot is going on in my mind, and I'm recording this in the month of June 2024. I moved with my wife and daughter, and we started from scratch. We have moved to Saskatoon, Saskatchewan state, and many people haven't heard what it is and where it's located. We have learned a lot and had a roller coaster ride in the last year. Many things will unfold as we move ahead. It looks scary to start from scratch. When you have just shut down what you already established. And at the same time, it also gives you the freedom to think and do what you want to do. Because it's blank canvas, you can draw whatever you want without thinking about doing something with what's already on the canvas. We'll discuss more in upcoming episodes about our journey, and also we'll be making tiny progress at the same time. And I thank everyone and you for being with us so far. Now, in this podcast, I would like to introduce one of our products. We all have to make presentations if we want to sell our products, services, or just ideas. So what makes a good presentation? And would it be a surprise to you to hear that presentations on paper are not that different from presentations in person? We have a small audio program with a small ebook that's called How to Make Engaging Presentation. How to turn a sluggish audience into enthusiastic one with your presentation, either on paper or in person. To purchase, go to www.northstarangel.com/engaging. It'll make sure you get it right the first time around. It's straightforward, simple knowledge that's easy to follow. Try it and see it working really well for you. At the end of this program, you're going to learn how you can make a powerful presentation that not only gets your client's attention, but also gets them interested. You will learn why your presentation will still fail. Despite having all the goodies, what makes some people more successful than others? I trust you're going to find great value from this product. So go to northstarangel.com/engaging and you will find more details. It's Mayur Bardolia. Bye for now. Still listening? If you haven't subscribed to my podcast or newsletter, go to mayurbardolia.com/subscribe. And once you subscribe, you get my free ebook, One-Liner Report. It'll show you how to explain your business so that your customers listen and understand in just 1 minute. You will also get more podcasts full of new ideas, free articles, offers, announcements, and free goodies. You should subscribe if you haven't yet. So go to mayurbardolia.com/subscribe. It's Mayur Bardolia signing out.
