MSPs throwing more leads at a broken sales process is like pouring water into a leaking pipe. Without a structured pipeline and clear closing methodology, leads get wasted. Generic positioning makes it worse, killing your ability to stand out.
So most MSPs don't just need more leads. They need to stop wasting the opportunities that they already have. And more leads won't fix a broken revenue engine. They just help break it faster. So think of it as if the pipe is leaking and you just pump more water down it, the pipe's gonna explode, dude. If you don't have a sales process, what business do you have asking someone to hand you a bunch of leads that you don't know how to close and you don't know how to move through the pipeline? There is a cost to you being generic, and most NFTs today look fucking identical.
