Megan Killion argues that most MSPs chasing more leads actually have a systems problem, not a lead problem. Only about 1 in 20 MSPs who seek help truly lack leads. Growth amplifies existing weaknesses, so fixing your operations matters more than filling your pipeline.
Growth amplifies your existing problems. If the foundation is weak, more leads simply create more chaos and more problems. Most MSPs do not have a lead problem. They have a revenue systems problem pretending to be a lead problem. Leads is where you feel the pain, but there are a million questions I can ask you that will tell me that's not really the problem that your business has. Only 1 in 20 MSPs that come to talk to me actually have a lead gen problem.
