Full Throttle Leaders Podcast- Joly Tematio

Hello everybody, Michael Falato here again from GT and Full Throttle. This is another episode of Full Throttle Leaders. We have Jolie Tomascio from Dragon Consulting. How you doing?

I'm doing amazing, Michael. Thank you for having me.

So tell me a little bit about where you are based. I think you're overseas, if I remember correctly, and what your company does.

Yeah, I am based in Frankfurt, Germany, and I run Vogon Consulting. We are an advertising firm that helps personality brands, coaches, consultants on an expert scale, uh, their revenue and their profit by using paid social, so social media advertising and AI acquisition systems.

And you're originally from, from Africa, right?

Yeah, born and raised in Cameroon and lived there until, uh, 18, then moved to Italy for study, and then now I'm based in Frankfurt.

Yeah, you're German, but your accent is from French, if I remember correctly.

Yes, exactly. French is my mother tongue, so it always comes up when I speak.

Grew up in Africa, Lived in France and now lives in Germany, but has a French accent, right?

Yeah. Lived in France and in Italy. Yeah.

Oh, Italy too.

Okay. Yeah.

Paisano, how you doing?

Sto molto bene, grazie.

That's the bar, right? So tell me, like, what, what got you? How long you been doing this, this, this your own consulting company? Looks like five, six years, right?

Yeah, 5 and a half years.

And then you worked at a mortgage company as a CMO, is that correct?

Yes, I worked for— yeah, exactly. That was my first introduction into advertising because my formal background was data science. So I worked as a data scientist for several years before switching gears and getting into marketing. And that was my first role getting in the field. Yeah.

So what did you learn at your mortgage company as a CMO that helped you build your own company?

Good question. In that company specifically, I was really in charge of the entire marketing department. And so really the company was, it was a startup. So coming in, my goal was to help the company get their next round of funding. So I had to come up with the marketing strategy, the plan, and, you know, lead the team to execute at the highest level so that we acquire enough a client for the, you know, the company to secure the next round of funding. So that really allowed me to learn about leadership skills firsthand because I had to lead a team for the first time. Also just diving deeper into marketing, and because before working for that company, I had spent a couple of years investing into mentors, learning the skill set, and it really gave me an opportunity to apply what I had learned and see how a company result and growth can actually be propelled with the right strategy in place because we were indeed able to secure the next round of funding for that mortgage company specifically. And it was a huge success and it ultimately gave me the confidence to think, okay, you know what, I know what I'm doing. I have evidence of excellence. Now I can go forward and serve more clients at the highest level as well.

I definitely learned a lot, like, working at other companies, and that's why I started my own company. So the whole— you can lose and learn or win and learn and then be running your own thing. And like, it's like, why didn't I do this years before? You know? Yeah. What is your ideal customer profile? Is it particular industry, size of company, a certain country?

Yeah, good question. So initially starting out, like a lot of entrepreneurs, you you try to do all the things for everyone and you quickly realize that that doesn't really work. So what I've seen work in terms of results that we've been able to generate for clients, we've had the most success for online experts. So these are typically high personality brands, coaches, consultants, public speakers, experts that are selling a digital offer. This can be a mastermind, a group coaching program. They want to get more sales. On stages. They have an offer that's wrapped up behind their expertise and their skill sets, and they have proof of excellence through amazing client results. And they are looking for a strategy to remove themselves from the business so that they can actually scale in a way that's more profitable and more consistent as well. And so as we come in, we help them build that acquisition system designed to help them scale in that way. So we've had the best success with clients, founders making anywhere from $3 million a year to $8 million a year that are really eager to get to that $10 million, $15 million, $20 million, um, annual revenue and helping them cross that, you know, that frontier. Yeah, I would say multiple 7-figure founders looking to scale to multiple 8s, uh, in a way that's profitable while removing themselves from the business.

What, and what, um, what type of AI are you using the most right now? And either a platform or solution or strategy that you like that you want to pass on to my viewers?

Yeah, we use a lot of different AI. We also even have like our own custom AI, you know, app that we've built in-house to just help us accelerate our delivery. We are a huge fan of— I'm a huge fan specifically personally of Claude. There's so much that can be done with Claude, especially now with Claude's co-work and code.

I'm using Claude. I'm using Claude Code. Yeah, I like Gemini Notebooks pretty good too.

Yeah, Gemini Notebooks is a good one as well. Um, recently I've started using— I've been using Manus as well. Manus has also been quite powerful when it comes to—

What's it called?

Manus. How do you spell it? M-A like man and U-S at the end. Manus.

I never heard of that one. Okay, go ahead.

Sorry. It's very powerful as well. And yeah, we use, those are the main ones that we use actually, Claude, Manus, and then we have some like in-house thing that we've built on the back end of those tools specifically. Now when it comes to like specific, like whether that's creative design or copywriting or research, we have other tools that we use, but I would say my favorite that I use every single day are definitely Claude and Manus, yeah. I also like Gemini, uh, and for video sometimes we also like to use, um, HeyGen, uh, as well. That's been really good for video and Flux for video.

So HeyGen in the video, is that like to create like some sort of, uh, video for a post? Like I just did, I just did, I just said take my client's logo, make it animated, put music to it, and it spun it around and made it really cool. And that was in Notebook or Gem— in Gemini. But I— but sometimes, like, I asked ChatGPT to do it and it does, we don't make video files, go to, go to Canvas or something. I'm like, so it's like sometimes they do it, sometimes they won't do it. But you say, hey, Manus is the one for, for animation, or no?

Manus is the one for, like, deeper research that's done in a way that's really fast. And it just seems very hard.

HeyGen was the one.

Yeah, HeyGen is the one for videos. Yeah, what we do for HeyGen is because of, you know, with Meta and Meta, there's a need for a whole lot, a higher volume of creative. That's really what makes or breaks a campaign performance. And what we found for clients was that the biggest bottleneck was their ability to actually record video content for the ads. So it would take them so much time to send us the creative. And what we've done now when a client comes on board, we are able to create the AI clone if they agree for that. So we create the AI video clone. So in case we need more video ads created in a way that's faster, we just use AGen and then we have video ads that created that use the voice, the image of our client, but that's not them basically. We run that as an ad and we see how it performs. If that performance is really good, then we can ask the client to do a live one for us. But it allows us to test a whole lot faster, you know, using HN.

So tell us how to say goodbye because we're gonna we're gonna end the podcast right now. But say how say how say goodbye in German, French, and Italian, and your language in Africa.

Okay, in German it will be auf Wiedersehen. Au revoir, Michael. In Italian, will be arrivederci, Michael.

Arrivederci.

Arrivederci. In you said French. In French, will be au revoir. Au revoir. Au revoir. And in my native language, will be that's the hardest one because I don't speak it as often. It would be something in the lines of, my parents would be so ashamed of me.

Yeah, you're gonna send this to all your people in your country. Such a disgrace, you know. What's the name of the language in your country?

It's called Yemba.

Yemba, okay.

Yeah, but so that's the official language in Cameroon is French, and you have like hundreds of dialects, and that would be like my dialect, and which is like, um, something like, we see each other tomorrow morning, something like that.

Well, thanks for joining the show today. I appreciate you.

It was a pleasure, Michael. Thank you for having me. Thank you.