Short excerpt from a YouTube interview between Mick Hunt and Christopher Kai discussing value, pricing, and the difference between transactional exchanges and transformative work. Kai emphasizes transformation and references a framework he calls the “three C’s of explosive success.”
You charge what you're worth and as long as one person or one entity is willing to charge you that then that is your worth right there.
It's about transformation, man. Do you want a transaction or transformation? I mean it literally. Just like all the mentors, coaches and trainers that I've met through my life, for me it's about three C's of explosive success. When you look at gunpowder, Mick, you know how many basic qualities are in gunpowder? You know the basic qualities are in gunpowder.
What's that?
Literally just charcoal, sulfur and potassium nitrate. But in business, regardless what scale, whether you're at 5, 6, 7, 8, 9, 10, doesn't really matter. It's connections, credibility and communication. I figured out okay I'm going to get them in the right room I. E. Network. But I realized they don't have the credibility so I help build their personal brand. And lastly, even if they have that, they don't communicate.