A short YouTube monologue in which an entrepreneur reflects that happiness and success are moving targets: as income and business scale rose (from $250k to $1M/year to $1M/month and growing team size), each milestone quickly became the new baseline and failed to produce lasting joy.
Chapters
For us as entrepreneurs, we kind of have to be wired differently in order to pursue that direction in our careers. But one of the things that I found is that happiness and success is a moving target, man. Where it's like, when I started, it was like, man, if only I could make $250,000 a year. And then I made 250. And then all of a sudden it was like, well, now I got to make 500. Then I had to make a million, right? And then when I was making a million dollars a year, it was like, oh, you know, now I gotta have 20 employees. I gotta have 30, 40 employees, right? And so now you fast forward 15 years and it's like, you know, we're doing a million dollars a month in revenue, and I've got my team sending out six figure invoices. And it really doesn't bring me a tremendous amount of joy or happiness because it's almost kind of the status quo now.