How Culture Shifts: From Cool to Cancelled

How do things and culture change and evolve? How do we go from being a culture where smoking is, like, super cool, to smoking is like, not cool at all, and all of the different things that, you know, are possible and happen? So that was what I did from an education background. And then everything just kind of came together when I went into. I started seeing sort of the very early days of specifically Internet technology and digital technology being applied to create social networks. And it wasn't like just one day, but it was certainly a chapter. I knew at that moment that I had found the thing that made everything make sense. How do I take the community highs and the way communities really lift you up and challenge you and create and innovate?