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David Shands built a clothing brand called Sleepless for Suckers targeting entrepreneurs willing to sacrifice sleep. His early motivation was pure money: 200 T-shirts at $20 each meant $4,000 a month. He wasn't trying to inspire anyone.

Questions this video answers

Sleepless for Suckers

Selling 200 T-shirts per month at $20 each would make $4,000 per month.

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