David Shands built a clothing brand called Sleepless for Suckers targeting entrepreneurs willing to sacrifice sleep. His early motivation was pure money: 200 T-shirts at $20 each meant $4,000 a month. He wasn't trying to inspire anyone.
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Sleepless for Suckers
Selling 200 T-shirts per month at $20 each would make $4,000 per month.
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To multi, multi, multi, multi, multi. I won't put all the millions on there, right? But to this very successful person that teaches other people the ingredients to success. What inspired you to be that inspiration for others?
I mean, I wasn't trying to be inspiration for others. I was trying to make some money. It wasn't like, yo, I just had this passion and motivation to help people. No, I was trying to make some money. Like everything else I tried in my path, I started this brand called Sleepless for Suckers, geared towards entrepreneurship and people that are willing to lose sleep to get what they want out of life, because that was the lifestyle that I was living. That's who I was. Just, I'm going after it. So I'm willing to give up a little bit of sleep to make a little more money. And that worked. So it didn't start out as, I want to help the world. I'm like, I'm about to sell some cool T shirts and make some money. Because I can count. If I sell 200 T shirts a month at $20 a piece, I'll make $4,000 a month, run it.