How long was the TikTok ban referenced by the speaker?

Name: If You're One Platform Away, You're One Update Away
Uploaded: 2025-08-12T12:00:51+00:00
Duration: 40 s
Channel: Mick Hunt
Description: Mick Hunt warns that relying on one platform is dangerous. A 12-hour TikTok outage, Facebook's organic reach cuts, and Instagram's feature changes show…

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If You're One Platform Away, You're One Update Away

12 Aug 2025 · 1 min

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0:40

Mick Hunt warns that relying on one platform is dangerous. A 12-hour TikTok outage, Facebook's organic reach cuts, and Instagram's feature changes show how a single update or outage can destroy a business overnight.

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12 hours

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A few days ago, TikTok had a 12 hour ban. Right, here we go again. And then came back up. But that created a lot of panic because there are so many creators who are fully dependent on TikTok as the sole platform. And that's not like this is the first time that's happened this. I've been on social media in the digital marketing space for about nine years now, and I've even seen this happen many times on Facebook. They just completely restrict organic reach. And a lot of people who have big Facebook pages are scrambling trying to figure out what's the next move for them. Google changed their SEO policies. Instagram rolls up this new feature. If you are one platform dependent, you are one update away from your business model being go.