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Jessica Kizorek: Pioneering Video Marketing Before YouTube & Empowering Women | Mick Unplugged

Name: Jessica Kizorek: Pioneering Video Marketing Before YouTube & Empowering Women | Mick Unplugged
Uploaded: 2024-06-05T18:26:02+00:00
Duration: 53 s
Channel: Mick Hunt
Description: Jessica Kizorek recounts that she wrote a book in 2007 about marketing with video on the Internet—before YouTube was widely known—and that her speaking…

5 Jun 2024 · 1 min

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Jessica Kizorek recounts that she wrote a book in 2007 about marketing with video on the Internet—before YouTube was widely known—and that her speaking invitations to professional groups led her to realize she did not feel at home in existing circles. To connect with ambitious women focused on productivity and achievement, she founded her own group, which she describes as attracting a distinct subset of people (either 'magnetic' or 'repulsive').

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I had written a book in 2007 about marketing with video on the Internet. And at the time it was the first book I had ever seen or read about marketing with video on the Internet. It was before YouTube was a real household name. And so I was being invited to speak at a lot of groups, like marketing groups, professional groups. So I was giving all these speeches and everybody wanted me to join their group. But I never felt at home in any of the places and I really wanted to hang out with women like me who were really had goals in life and really wanted to push their own like productivity and capacity to achieve and stuff like that. So I just started my own group. And it's funny because it either attracts someone, it's either magnetic or it's repulsive. People are like, oh, I don't want anything to do with that. So you know, I like that though. I want to know who are my people.