Know Who You Serve, Grow Who You Reach

I didn't say it directly, but when we first met, this is what I heard also, and I think this is advice for podcasters or anyone that's looking for advertisers, no matter what the space is, is staying true to your brand, but more importantly, staying true to your audience. If you don't know who your audience is. And again, I don't care if you're a business like I come from the insurance space. If you're selling insurance, know who your audience or your ideal customers or clients are because that helps someone like Lori to then match you up. But I think people this that because it's like, oh, well, you know, I'm going to be a podcast for everyone. I'm going to be a business for everyone. But that actually is the worst thing you can do when it comes to the advertising space. Is that right?

It is the worst thing. And you have to think about if you don't know who you're talking to, you're just literally throwing out hot air.