Les Brown: Stand Out and Blaze Your Own Trail | Exclusive Interview

Henry David Thoreau said, do not go where the path may lead. Go where there's no path and leave a trail. And so when you begin to think about the things that you want to do, it's very important in a noisy economy that you stand out. It's very important that when you are doing the things that you want to do to call attention to yourself. There are three things when you are presenting yourself that people are asking. Number one, who are you? Because people do business with people they know, like and trust? Number two, what do you have? The things that you've experience, the things that you overcome that allowed you to become the person that you are now that motivated, inspired you. And three, why should I care? Because now you have to create some value for them so that they can see themselves in your story. And four, which is very important. Can I trust you? And trust is not something that's given. Trust is something that's earned.