A short interview excerpt (Mick Unplugged) where Mick Hunt asks Lisa Borders about significant career challenges. Borders describes the core difficulty of fundraising and leadership as persuading stakeholders to invest—securing both consensus and capital for projects that are costly and inconvenient in the short term but beneficial long-term (e.g., city infrastructure).
Chapters
What's one of the most significant challenges that you face in your career, and how did you navigate that?
So anytime you're trying to raise money, whether it was at the city or whether it was at the W, what you're trying to do is convince people that the direction that you're leading them is the right direction. And so you're inviting them on the journey, but you're also encouraging and soliciting them to put in not just their energy but their capital. Literally at the city. You're trying to get your colleagues on council to vote for a piece of legislation. Then you go get the bonds and you go get the money from New York or wherever the underwriters at Grady, you are literally in the city trying to build consensus around the fact that, okay, we need water, right? Do you know that's going to cost money? Do you know we have to dig up every street in the city, and it's going to be inconvenient and it's going to be costly for a little bit, but it's going to be worth it in the final analysis.