Pioneering the Podcast Network: An Exclusive Interview with Bruce Chamoff - Mick Unplugged

So back then we did not have social media. See, we were in Web 2.0 at that point. But I don't think, I don't think social media, because social media now has, it has bridged a gap that we didn't have back then. So you had to rely on search engine optimization for people that have websites, they know you need to get on the first page of Google to get any type of traffic. So whatever the search engine optimization strategies were back then in 2005, which obviously have changed since then, that's what I was employing. And of course we didn't have sharing because sharing goes to social media, which we didn't have. So you just had to do whatever marking you could. However, I will say that when we started In February of 2000, I was on Long island and there was a big paper in Long island called Newsday. They did a spread on the podcast network nine months later. So November we were in there. We were like the second page of the newspaper was mind blowing. So that's how we got marketed.