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Public Relations: Beyond Media – Building Your Brand Through Perceived Reality

Name: Public Relations: Beyond Media – Building Your Brand Through Perceived Reality
Uploaded: 2024-06-01T16:00:43+00:00
Duration: 32 s
Channel: Mick Hunt
Description: Speaker (Mick Hunt) defines public relations as broader than media: it begins with 'perceived reality' and includes networking, connections, and…

1 Jun 2024 · 1 min

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Speaker (Mick Hunt) defines public relations as broader than media: it begins with 'perceived reality' and includes networking, connections, and community perception. PR is positioned as distinct from (and complementary to) digital/social media marketing and argued to be an increasingly important part of marketing and brand-building.

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Public relations. A lot of people confuse it with only media, but it's actually, it starts with perceived reality. You want to build up your brand, you want to build a reputation for yourself. So it is of course media, but it's also networking. It is connections. It is how people see you in the community as well. So there is a pattern on how to build up your brand, not through just marketing or like digital marketing or social media marketing. No. Public relations is becoming the new part of marketing.