Bill Gene argues that business owners kill their impact by performing on camera instead of being themselves. He credits his success to dropping the act, even though not everyone will like him. Authenticity beats the canned lines.
Chapters
Right. Like again, the everyday business owner, right? Yeah, yeah, yeah. I think the most common is, is thinking that people want something that you made up in your head. So for example, you know, it's like I see it all the time. You know, people have the most dynamic personalities online, but when the camera's on, they think they have to be a certain way for people to accept them. It looks like this, like I'm, you know, I'd be myself in this interview. But then they'll turn on the camera shooting down. They'll be like, Real estate agents do the best. Hi, my name is Bill Gene and.
Here in Southern California, we care about.
Hope, Trust.
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And that's just our mission. Give us a call for Da da da da. Shut the fuck up. Like, you know, it's like, it's that, that, that, that is the number one mistake is losing the communication. And that's why I think I was able to have some such momentum and impact on this game is because I came in and I was just me. I was just me. And, and by the way, not everybody likes me, but a lot of people do. And, and, and, and, and also people believed just, it was a breath of fresh air. You know, it was like. So. But I, I just remember, I mean, I had those limiting beliefs too. I was at the University of San Diego and I remember like coming into business, I thought people wanted, my name is Bill and come on over to. I can be your marketing guy.
