A coach (speaker) recommends focusing on very small, manageable time blocks—specifically 11-minute increments—rather than being overwhelmed by a large vision. The speaker advises keeping the destination (vision) but concentrating on what concrete action can be done in the next 11 minutes (e.g., read an article, write an email, build a prospect list), arguing repeated small actions aggregate into progress.
Chapters
And what I think works well for people I've coached is I look at it at 11 minutes at a time. I look at 11 minutes at a time. I don't look at what's the overall vision. Sure, I need to know where I'm going, what's my gps, what's my destination. But what happens when people put the GPS out or the vision out? It is so daunting. If you're ambitious, it's big. And if you know what it truthfully is, it's scary. Even if it's not huge, it's still scary because you're in that comfort, like you put. So when you hit that vision, it can feel like, ah, that's a big mountain. I don't know how I'm going to climb it. So what I say is, okay, know what the big mountain is? But tell me, what are you going to do in the next 11 minutes? What can you do in 11 minutes? Can you read an article? Can you write up an email? Can you come up with a prospect list? Like, what can you do in 11 minutes? That's all. I'm not saying leave your job right now and jump off and grow the wings on the way down. I'm saying, what can you do in 11 minutes? And if you were to do that repeatedly in the aggregate, you will start to see your plan, your strategy. And what happens is, as you know, the universal law of motion kicks in.