Dr Marcus Collins grew up in Detroit, a predominantly Black city with a chip on its shoulder, which shaped his worldview and ambitions. He's founded a music company, worked at Apple and for Beyoncé's digital strategy, moved into advertising, and written a book.
Chapters
Detroit was very influential in how I made sense of the world, how I framed the world. Being a city that is predominantly black and having a city like Detroit as the backdrop just always created unique frames for me. It's a big city, but never thought of, like, as a New York in LA or even in Chicago. It was a tough city. There's always a chip on the city's shoulder, and I feel like everybody from the city sort of bears that. I think that sort of disposition followed me not only as an adolescent of age, but as a college student coming out of college, starting a company, a music company, much to the chagrin of my parents. To going back to school to get an mba, to having the audacity to say, I think I can work at Apple, you know, to, on the surface, to see like I had the credentials to be there, then to then go run digital strategy for Beyonce, then to then go into advertising and then to then write a book. Like all these things.