Short video by Mick Hunt advocating replacing traditional mission/vision statements with a concise ‘because’ statement. He recommends introspection (why you started, why you lead) and involving the team regularly; argues this creates more authentic, connected, and driven company cultures over time.
Chapters
How do we shift from outdated mission statements to a powerful because statement? Start by looking inward. Ask yourself, why did I start this business? Why am I a leader in this business? What drives me every day? Then involve your team in this conversation. Make because a part of your regular business dialogue. This shift won't happen overnight, but trust me, it's worth all the effort. The power of because lies in its ability to create more authentic, connected, and driven company cultures. It's about moving beyond the what and the how to the heart of why Me? In this discussion, embrace your because and watch how it transforms your business. Because in business, beyond mission and vision statements.