Short excerpt from a YouTube interview where Jessica Kizorek describes video as her preferred medium for creating emotional experiences. She argues that masterful video (script, music, visuals, animation) can guide viewers on an "emotional roller coaster" that motivates donations to nonprofits.
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Video has always been my preferred medium for a long time. I just think it's so rich and there's so much you could do with it. It's really about not only being able to send a video, but like to be able to impact someone's mood. If you are a video person and you are a masterful video person, like I consider myself a masterful video person, you can take someone on an emotional roller coaster ride and you do that with script and words, you do that with music, you do that with visuals, do that with animations and a combination of all those elements, you know, you. And if that's what it takes to open up people's wallets and get them to donate to charity, then yeah, that's what my life's all about, you know, is the power of video to take people on an emotional roller coaster that makes them want to be generous to the nonprofits in their life.