Mick Hunt breaks down customer generation into two numbers: volume of sales interactions and close rate. Ten calls a week at 10% close rate gets you one customer weekly. Know your identity to avoid fear-based decisions and build an effective sales channel.
Chapters
So the problem we solve as a company is we make it almost impossible for our clients to fail at getting customers. Two parts of that first, know who you are. Don't make dumb decisions because you're in fear all the time. Second part, have a sales channel that actually works and puts customers into your program. Whatever your program is, whether it's a book or a course, or coaching or consulting or agency or whatever your thing is. And we take a very simple math based approach to that. So all customers are generated from one of two numbers except two numbers. The number of. If you're running like if you sell via a sales page, it's going to be visits. If you sell via the phone, it's going to be calls on your calendar. So let's take a phone sales type approach. Like you're selling something that calls $5,000 or more or they paid two grand a month, or you have an agency offering or something. But it's the same thing for a asynchronous type product, a course or membership or something. There's only two numbers that matter. The number of calls in your calendar and your close rate. So if you put 10 calls on a calendar a week and you have a 10% close rate, that produces one customer every time those numbers work. Math is math.
