Bri Seeley on why women, especially women of color, underprice their work and struggle to charge what they're worth. She tripled her prices in year one and signed three clients in two weeks, more than she had in the previous six months.
Chapters
As women, we have never lived in a time in which we get paid for our value in the same, like, the energy out matches the energy coming in, like, that has never existed in our lifetimes. And then you add on, like, minority women, like women of color, and then it stair steps down, it gets even worse. One of the things that I struggled with, and then I see my clients struggle with, is we don't charge what we need to be charging in our businesses when we first start out. And of course, it's like a super nebulous conversation too, because it's like, we'll charge your value. Well, what does that mean, my value? And there's a lot of work that has to go into it. But what I see consistently and again, what I saw in myself, especially in my first year of business, I luckily, like, had someone that kind of kicked me in the butt who, you know, was like, you're undercharging. This is what you need to charge. And I was like, can I do that? And I tripled my prices, and within two weeks, I had signed three clients, which was more than I'd signed in, like, the six months previous.