Mick Hunt argues you shouldn't start your own podcast. Instead, go on other people's shows as a guest. He's seen clients like Arlan Hamilton and Chrisette Michelle build real authority this way, and he's building a network to connect podcasters with ads and media deals.
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I think now the way the podcast is going, I don't think everyone needs to have a podcast. I think everyone needs to be speaking on podcasts, and I think everyone needs to find how can they tell their story or tell their message where they can be the authority. And the way you do that is by guesting on shows. So I'm a big believer in the podcast tour format, which we've seen exciting results for clients like Arlen Hamilton, Chrisette Michelle, Ms. Skittles, the Polites. I mean, it's a long list of people that we've, we've done these type of things with. And then also, too, I'm always looking at, okay, how can we all get better together collectively? Whether, you know, that would be working out in network type of deal, that would make sense. A lot of people have asked me about networks and me starting a network, which I would probably do something very, very big that I'm still working on, and it will be in collaboration with something that would immediately help so many people that are podcasters in terms of advertisement, media and those things.