Mick Hunt argues most businesses waste their existing leads by not staying in touch. He recommends daily emails and social posts to keep prospects aware of you, using simple outreach like 'we just released this, thought of you.' Treat your audience like a TV channel that needs constant new content.
Chapters
Now, when it comes to cultivation, what's like, your content rhythm? Are you sending out emails? So you came to us because you want to get more leads and you want to get more clients, but you're being a bad steward to the leads that you already have, not even reaching out to them. Like, in sales, teams are typically the worst. They want fresh, new leads, but they're not even maximizing their existing pipeline. That's when it comes to the cultivation. And it's not like you following up with them every day. Like, hey, you ready to buy? It could literally be like, hey, we just released this new piece of content. It's about X, Y, Z. I thought of you. Check this out. Or, hey, we just released this new podcast episode. I thought about you. Check this out. Let me know if you got any questions. Again, we're cultivating those relationships. This could be through daily content, through daily email. People be like, daily? I'm like, yeah, daily. Because your social media platforms is literally like your own TV channel, your own TV show. Like, if you think about the most successful TV shows ever, they got a regular cadence, regardless if that's daily, weekly, or whatever. So what's your regular cadence? Especially with social media becoming so much more noisy, how are you standing out and being consistent? So we got that cultivation page.
