Jamie Hess argues that gratitude journals, marketed as a simple daily practice, miss what gratitude actually is. His friend Chris Schembra says gratitude is pro-social, not something you do alone in the morning. Journaling might be a start, but it's an incomplete picture of the real thing.
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I really hate when people who talk about gratitude come on and just say, here's what you do. You do a gratitude list of three things in the morning. If you get it. Pam, we get it. You know, like, okay, but gratitude list, great place to start. I will say this. My good friend Chris Schembra, who's another gratitude expert, he said, you know, everybody in marketing, like, has to have something they're for or against, like, in the marketing of their own brand. You know, like, I'm for this, and I'm against this, because you want to know what I'm against? I said, what? Chris? He goes, gratitude journals. I said, okay, give it to me. Tell me, why are you against gratitude journals? Yeah. He said, because I feel that everyone's been sold a lie. That this cottage industry of gratitude journals is gonna. Is the thing is the gratitude is the. And why he's saying that is that gratitude's also a pro social exercise. So by sitting in your head in your bed and writing down three things, it is. It is a good start.