Mike AustinFounder & CEO, Metrixdata 360 Inc. · Mike Austin | Helping enterprises take control of software costs through data, strategy, and relentless execution

Azure Licensing Explained - Episode 3

Name: Azure Licensing Explained - Episode 3
Uploaded: 2023-05-25T15:45:00+00:00
Duration: 1 min 15 s
Channel: Mike Austin
Description: Mike Austin breaks down why Microsoft is pushing Azure so hard: Amazon's held 33% market share since 2017 while Azure grew from 12% to 22%. Microsoft…

25 May 2023 · 1 min

Watch on YouTube

1:15

Mike Austin breaks down why Microsoft is pushing Azure so hard: Amazon's held 33% market share since 2017 while Azure grew from 12% to 22%. Microsoft wants to keep climbing and eventually overtake Amazon's lead.

Questions this video answers

Approximately 33%.

Approximately 22%.

Approximately 12%.

Chapters

Foreign. So why is this so important? Okay, so I know this is a talk about Azure, and I've got Amazon and, you know, Google and stuff, but I think the key thing here is if you look at the market for cloud infrastructure, whether it's IAS or PaaS or hosted private, it is growing substantially. And if you look at the market share, Amazon is still, you know, number one, they were first to market hold that advantage at 33% of the market and Microsoft's at 22%. But if you look at what's going on with Amazon and others on the chart on the right, Amazon's basically been flat on their share for quite some time, right? Going back into 2017, they've been at about that 33% market share, whereas Microsoft was at 12% and have moved that up to 22%. So you think about the growth rate that Microsoft is getting in Azure. They want that to continue. They want to catch Amazon and eventually surpass them. It's really important to understand this because this is what's driving their behavior and how they're selling to you in market today.