Mike AustinFounder & CEO, Metrixdata 360 Inc. · Mike Austin | Helping enterprises take control of software costs through data, strategy, and relentless execution

Unlock IT Budget Potential for IBM and HC

Name: Unlock IT Budget Potential for IBM and HC
Uploaded: 2024-09-12T20:45:01+00:00
Duration: 43 s
Channel: Mike Austin
Description: A short YouTube talk (Mike Austin) about how vendors use contract and pricing tactics to lock customers in and drive license revenue growth. The speaker…

12 Sept 2024 · 1 min

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0:43

A short YouTube talk (Mike Austin) about how vendors use contract and pricing tactics to lock customers in and drive license revenue growth. The speaker introduces enterprise license agreements as a bundling/discount mechanism that requires customers to buy new content and hides line-item pricing, benefiting software manufacturers’ reported license revenue.

Chapters

So what are the things that the vendors are doing to do this? What are these lock in tactics? Right. So we start with things like enterprise license agreements. Right. So we're going to bundle everything you buy from us and the manufacturer into this one agreement. We're not going to give you line item price, we're just going to give you a bottom line price. And, and everything's going to be included. Right. But you know, to get these discounts and participate into this in these programs, you are going to have to buy new content. Right. So the software, the software manufacturers, they need to show new license revenue growth to their stockholders.