This is a short excerpt from a talk by Mike Austin on strategies for managing software licensing and vendor negotiations. Austin emphasizes that there is no 'silver bullet' and recommends using accurate deployment/data understanding and a deliberate strategy to succeed in audits and negotiations, including knowledge of licensing metrics, programs, products, and commercial agreements.
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And so if we look at these vendor games, the vendor's winning, they're doing price increases, changing the licensing agreements. The question is, as an organization, are you losing? Are you playing not to lose? Are you playing to win? Right? So a lot of the times it's like, how do I do this? How do I. How do I win this audit? How do I win this negotiation? There's no silver bullet, folks, right? Like, if anybody's telling you there's a silver bullet, there just is no silver bullet. Especially today. You have to have data and you have to have strategy in order to go after this stuff, right? You have to really dive deep into it to understand your data, the deployment data. You got to understand these different license. If I can not flip the thing the wrong way here, I have to understand these different license metrics. I have to understand the different licensing programs. I have to understand the different commercial products and agreements, right?