0:46

Mike Austin (Proper Visibility) explains Microsoft’s strategy to push customers from E3 to E5 by narrowing the price gap. He states Microsoft increased E3 pricing by 11% (around March) to reduce the delta with E5, and that E5 made up less than 5% of Microsoft’s install base in the prior year. The commentary frames this as a deliberate pricing/market-share tactic.

Questions this video answers

An 11% price increase on E3 (around March).

Less than 5% of the install base.

Chapters

More from Mike

2:12
youtube.com

The Biggest Exposure in Enterprise Microsoft 365.

3mo ago
youtube.com

Why Microsoft Renewals Are Becoming More Dangerous in 2026/27

5mo ago
youtube.com

Microsoft Add-Ons Hidden Costs Explained | EA Renewal Risk & License Optimization Expertise Sharing

7mo ago
youtube.com

SaaS Sprawl Explained: How Decentralized Software Buying Destroys Negotiation Leverage.

7mo ago
youtube.com

Microsoft EA Renewal Strategy: Mike Austin Explains How the War Room Method Works.

8mo ago
youtube.com

SQL Server Licensing Audit: Common Data Collection Mistakes.

8mo ago
youtube.com

IT Procurement & Sourcing Summit USA 2025 I MetrixData 360

10mo ago
youtube.com

Software Licensing Puzzle: Rising Costs and Premium Connectors

11mo ago
youtube.com

Organizations Facing 40–60% Price Hikes

11mo ago
youtube.com

Microsoft’s $368B Backlog and Strong Negotiating Power

11mo ago
youtube.com

Three Parallel Negotiations EA, Azure MAC, and Unified Support

11mo ago
See all content