A Regret Free Life with David Wood

This is Mike Michalowicz, the author of Profit First. And you know the most common question I get, it's am I getting profit first? Right. Well, guess what? I'm doing a live workshop here at my offices in New Jersey. It's a two day workshop and I want to invite you go to profitfirstlive.com that's profitfirstlive.com and come to my office. Perhaps even with your bookkeeper, accountant, and master profit first. We're to going gonna make your business permanently profitable. You know, Brian, make sure you do the pre roll on this one. You know, not to start off with it because they have two simple tasks. Kelsey, all Kelsey has to do is write down a noun or an adjective and Jaybone has to do the other. And what are they doing? Kelsey's making noises on the microphone going. And Jaybone is eating like pack after pack of food, saying he's on a diet.

100 calories.

This is not. We're supposed to bring up running a professional show here. And the two of you, you can't do your little piece. All right, so this is the adjective. Thank you, Kels. Okay, professional. All right, we're professionals here.

You have one job.

Okay, this is a weird one. All right, my friends, you know, it's time. What time it is. It's time to strap on your random watch. You're about to hear. You're about to hear how to live a life with no, no regrets. That and so much more. On today's episode of Entrepreneurship Elevated. I'm excited for today's episode.

Me too.

I don't wanna live with regrets. Me neither. At time. I regret working with you guys though, because I do. Like, we have some.

That's awful.

No, I mean that in the most positive way. I'm just saying, I'm sitting here, you're making some. Those noises. We're making more funny because they come naturally. Our guest, like there was some kind of weir. So you started imitating it. And then on my headset here, I'm hearing him and you, and it sounded like one thing. That was Kelsey.

What were you doing?

Jay Bone. He's eating.

I did it on purpose just for that.

I wish. My dear listener friends, I wish you were here with us right now. Jay Bone, he's on a diet. He's exercising more. He just crammed down three baguettes of food. And then he peels banana halfway and bites into half the peel just to joke around. Oh, we wish you were here. My dear friends. I'm Mike McCallow it's the author on a mission to eradicate entrepreneurial poverty. You know what it is? It's that struggle. It's that struggle where you're working your tail off, you're making no money, and the world thinks you're wildly successful. Well, we actually resolve that here. Plus, we like to have some fun in the studio. Jbone, that was very funny. You.

Thank you.

Biting a banana.

I know nobody was watching, and that's why I was like, this is perfect timing.

Perfect. Have you ever done that on accident? Like, bite into a banana and actually get some peel?

No, but I peel my bananas backwards now.

Oh, where did you. Where did you learn that?

Monkeys.

Yeah. Yeah. Did someone originally tell you that?

Yeah, somebody mentioned it.

He studies monkeys in his spare time.

Yeah.

How'd you find that?

No, I just. I was watching a video on monkeys, and they were like. And watch how it peels the banana.

Really?

Yeah, because it doesn't break that way. They're just. They're smart like that.

I peel bananas that way, too. Someone, actually. I remember the guy who told me, this guy Tommy, he told me about 10 years ago. He's like, oh, did you know most people peel bananas the wrong way? I'm like, you mean from the stem? Like, that's how you're supposed to. He's like, yeah. He's like, no, that's not how monkeys do it.

You ever get one that's, like, not quite ripe and you go to bed.

Oh, it smushes it. Or you get one that's too ripe and the stem pops off, like, sometimes are connected, like, brown and gross. Brown and gross. I've broken the stem, and then, like, the two others connected, the stem breaks. And I do have to eat three bananas now because, like, what's the rule on eating a banana? How quickly do you have to eat a banana after you peel it?

Cut off that top part when that happens. That I do, because that part will get out, dried out and brown. But then you just cut that off. The rest of it's still good.

I can't believe I've never thought I raised. I'm like, I eat more. I start jamming my mouth. I could just cut off the end.

Silly goose.

Who freaking knew? Kelsey, where can people find us?

They can find us on itunes. Stitcher, TuneIn Radio, iheartradio.com Spotify and YouTube. Alexa. YouTube. Yeah. Any podcast or anywhere.

Yeah. Where? How do people subscribe to our YouTube channel?

Go to Entrepreneurship Elevated on YouTube.

Oh, just search for Entrepreneurship Elevator. Okay, good. You see all the antics we do here.

Yeah.

Which is really isn't much. It's not much.

Like, it's a little bit boring, but.

No, it's not that. It's not boring. It's not boring. So, Kel, is there anything else we gotta talk about in studio before we get.

Yeah, we had a shout out.

Oh, what we got?

So this comes from Blair Dwell. They write. I have just discovered Mike and all that he offers. I have listened to as many episodes as I could in 24 hours. So informative and so many aha moments. Thank you, Mike and Kelsey. P.S. grocious for bonus points.

Oh, yes.

You never got the shirts, have you?

No, I haven't.

That's. That's one thing you just isn't there.

A T shirt place, like, right across the street.

So one of our listeners is gonna make them, but I don't want to, like, be a pest, so shouldn't just.

Let's buy them. Yeah, we're never gonna get them done, are we?

Well, it depends on our name. If we keep it as it is.

Oh, yeah, we may change the name of the show again. Jay Bone. So we met with Don Miller. He's the author of Storybrand, and he's like, so tell me about all your marketing methods. You know, oh, I do public speaking. And he goes, how do you generate any leads through a podcast? Get ready to do that. That sound.

Yeah.

And I go, so you. Yeah. He goes, what's the name of your podcast? And I go, it's Entrepreneurship Elevated. And he goes, when Don's not happy, he's so. I don't know. A lot of people don't know this about Don Miller, but when he gets, like, frustrated with something, he starts making these weird noises.

Like that his inner gremlin comes out.

It's an inner gremlin. He would be perfect for Heart. He's such a kind, good man, but when he's frustrated or confused, he turns into a gremlin.

Unfortunate.

Yeah. Don't tell Don about this episode.

We all have our faults, you know.

Yeah. So he didn't like the title Entrepreneurship Elevated.

That was too long.

Yeah. So then he. He said, why don't you do well built business? Which is, by the way, has more letters, I think, than Entrepreneurship Elevated. Oh, maybe not well Built Business. No, probably not. Yeah, probably not.

The biggest problem with Entrepreneurship Elevated is it's not just. It's Entrepreneurship Elevated Podcast. So then anytime social media gets involved, it's like, you got to cut something out because you can never fit.

Entrepreneurship is so hard to spell.

Yeah, I know.

Anything.

I know. But people that don't know us, I want them to go to itunes or whatever and be able to type in entrepreneur podcasts and find us.

Yeah. Like for the Facebook fan page, I changed it. I was still waiting for them to update because they got a review, but I, I think I had to shorten it. But yeah, it's fine. But I mean, yeah, it's just sometimes it's just weird.

Jay Bone, how many regrets do you have in your life? You got regrets?

No, I think there's like three. Three big ones that I, that I can think of.

Yeah, I got some regrets.

Yeah.

I made my mistakes.

Yeah.

But I don't think I live with regrets.

You know, I'm saying I would say I feel disappointed in myself for certain things, but I feel like I'm not. I don't regret it. I like everything is. I'm supposed to learn that, right? Like, or I learned something from it.

My regrets. The hardest thing was me. I'm trying to think how to phrase this. Like, basically like atoning to myself for those things. Like, like, not like reaching a point where I didn't beat myself up.

Oh, yeah, yeah, yeah, yeah, yeah. Because of it.

Anymore.

Yeah, yeah, yeah. Good for you to gosh, you're such an. Such a mature fellow.

Thanks.

I'm happy I saw you mature from college to where you are today, eating bananas with a peel still. His name is David Wood. David built the world's largest coaching business, becoming number one on Google for life coaching and serving an audience of over 150,000 coaches around the globe. He now coaches high performing entrepreneurs, executives and leaders to play the best game they possibly can. Deepening connection and living a life that is regret free. David, welcome to our show.

Thank you.

So let's get right into it. So why do you so many people live with regret?

Wow, what a huge question. You'd think I'd know that, this being my topic of expertise. I think that we don't actually follow a proper risk management. I used to be an actuary and my whole job was manager's risk. And I think we think of risks like, oh, maybe I shouldn't ask that girl out because I feel rejected, or maybe I shouldn't go for that promotion because it may not work out. But do we think about the risk of not doing it? What if I'm going to die a year from now or six months from now and I didn't tell my partner exactly how I feel? So I want people to start thinking about those Risks. And I ask the question, imagine if you were on your deathbed today. What would you look back on and what would you regret if not. Because I want you to have regret. Because. But because I want you to start thinking now, what could I change so that if that moment comes and I am on my deathbed, I can say I gave it everything.

But isn't or is risk a short term threat, long term gain? And then we are biased toward avoiding that threat in the short term. Like asking that person out, you said, or taking that risk and starting a business. The immediate consequences are pretty high. How do you address that?

You're saying we might be risk averse.

I could have just said that. Yeah, we are. Right?

Yeah. Well, I think we are. I think we want to mitigate our risks. But again, if you weigh up the risk of doing something like what's, what's something that, that would be edgy for you, but provide a gain. Yeah, perhaps in your, in your business.

Yeah, probably. You know what, connecting with some major influencers. So say Malcolm Gladwell or someone, if you're familiar with him, of his exposure and stature, like to really seek out a relationship, a win, win relationship with him. I'm too nervous. I don't want to, you know, call this guy.

Exactly.

Yeah. Beg him.

Yes. So that's an example of a great risk. You might feel rejected, you might feel unimportant, he might feel like you're bothering him, you might burn the relationship, all that stuff.

Yeah, I really don't want to do it.

I'm terrified.

I didn't even think about that.

I know, but the thing I've noticed is if I, if it's something that, that would be self expression for me. If it would be something that feels right to me to be hanging out with Malcolm Gladwell, to have him on the podcast, and I don't do it, then I feel a little worse.

That's true.

And I am going to live with that. And so I've noticed that when I do the things that feel right for me, I feel better about myself. Whether or not Malcolm Gladwell says yes, I feel good because I reached out. And if I don't do it, I get a little smaller. And those things can start adding up over time to the point where we're kind of energetically hunched down with a load of decisions that we made that just didn't really feel good in the end. And I just want to raise the, raise the question, what would it look like to actually start finding those edges and taking risks simply because it's right for you, and it feels good to do it. And if the world says yes, that's a bonus.

Is regret always through human connection asking someone out? Me approaching Malcolm Gladwell? Or can there be other kinds of regrets?

Wow. I. My first thought is, I don't know. I usually.

Yeah, that's right down that way. I don't think I have either. It's a good question.

Oh, that's right. But. But when I was looking at, like, my brand is play for real. And when I was looking at what do I really care about, what am I going to talk about the most? I came up with three values. Truth, daring, and caring. But at the end of the day, I thought, why? Why? What are we going for? What's the prize at the end of this? And I realize human connection is what it always comes down to. If you look at the movies. Feel good movie. If it's a really feel good movie, there was some human connection that happened there. The guy got the girl, the girl got the guy. Someone felt really acknowledged for everything they did in the world. It seems to be all about human connection. So my deepest regrets, I think would definitely be centered around something I said, something I didn't say, something I didn't express to someone else in the world. Oh, I do have one. Okay. Yeah, I think we can definitely regret not expressing ourselves. So let's say that you. You always wanted to play the trumpet, right? You wanted to play the trumpet for 20 years, and you just never went and got that lesson. Isn't that something you would regret that you didn't get one damn lesson?

Totally. Yeah, totally. Like signing up for an athletic event, you know, running the Boston Marathon or something, you know, where you make these big, bold. What do they call them? Bucket list things. Right?

Yeah.

I think people set these. These ambitions and goals, and then they never achieve them. And there's always a reason not to do it. Now, you know, I'm not a runner. I'm not prepared for that. And just time goes by and they keep on delaying things. You know, how do we address that? Like, if you have a bucket list thing, something you commit to yourself doing, maybe it's playing the trumpet. There's always a reason not to do it. Now there's that perpetual manana syndrome, but one day it's going to be too late. So how do you address that?

Yeah, right. How do we handle procrastination? Well, one way for me is to. Is to have someone like me get in your face and say, hey, what are you going to Regret if you die today. If you had six months to live, what would you change about what you're living? I think everyone. I encourage people to write down this question and actually answer it. Talk about it with your partner or friend. What would you change? I asked myself this question three or four years ago. If. If I had six months to live, what would I do differently? And I realized I would spend more time in Bali. It was my favorite place ever. I would want to just go and spend most of that six months in Bali. So I ended up selling everything I had and taking two suitcases to Bali, and I moved there.

I'm thinking you're thinking of someone that's maybe going through a very difficult time. And this is just. I don't know if this plays in, but if someone went through a difficult time and said, you have six months to live, I may respond, say, it's me. I may respond by saying, I'm going to drink my face off. That's what I'm going to do. Which is really not productive. If I don't have six months to live.

Right. Is there a risk of you.

Right. Is there a risk of asking that question if you're not in the right mindset?

Wow. Well, if. If there is, it's a risk I'm happy to take.

Yeah. Because you may say, I want to live the next six months clean, you know?

Wait, are you saying someone might be depressed about the idea of having six months to live, or they just might.

Not have it, or go. Go to excess and do risky things that looking at the longer scope of life, they would never do? But they take on these unhealthy risks because there's. They see it as a short.

Yeah. Like, I would eat all the ice cream.

Right. Would you? I would, Kelsey. That's what you would do. You just eat. Kelsey.

All of the ice cream.

So all the ice cream on the planet is being eaten by Kelsey now because you only have six months to live?

Yeah.

So I love this question because you're talking about how risk changes compared to your timeline. If I've got a day to live, yeah, I might. I might go skydiving. Right. But If I've got 30 years to live, then I can. I can change my actions. I got longer term. What I'm suggesting is that we're acting as if we've got an infinite amount of time.

Yeah, we are.

We're acting as if it's going to go forever and we might be reincarnated a thousand times. And maybe that's true. I Don't know. But what if that's not going to happen? So I'm suggesting we shorten the time frame even artificially, not to the crazy point, like, all right, I've got a week. Nothing map matters. I'm going to sell my house. I don't think anyone's going to go and be that crazy. But I would like to see people write a list and say, hey, I want to live in nature. I've been wanting that for five years and I haven't done it. I'm going to get off my ass and do it for me. My, my list right now. I've been saying for six months, I want a car, a house, a cat, a dog, and a partner. Those are my, my five goals. And right now I have the house. I went and bought the car, and I think this week could be the week that I get the dog.

Nice, huh?

Yeah.

Just talk.

Oh, no.

Pardon.

Jim's got a question.

Yeah, David, I was going to ask you. Do you find. Is there a high correlation between high emotion and regret? Because, like, if I, if I think about a lot of times in my life where I'm like, oh, man, I regret that it was usually when there was like a high emotion involved and I, I would say something that I shouldn't have said or, you know, do something I shouldn't have done. Do you find that or. No.

Interesting. I haven't noticed that correlation. But where my mind went when you said it and I don't think this is where you were heading, was I. I heard someone mention in the, in the lead up about beating yourself up.

For Kelsey's beating herself up right now.

No, don't do that. You know, you open the banana perfectly. You didn't. Don't regret opening it from the stem. What I. Now I've lost my train of thought because now.

Yeah, I know you're just picturing J Bone putting a banana's mouth with half peeled.

Yes, that's right.

Jbone, your question was about the, the intensity of the emotion.

Yeah.

So in my mind, I think when most people have regrets, it's usually because there's either a high emotion involved and they take an action that in hindsight they regret because they were very emotional. Or it could be a situation where, like what you're saying, oh, I don't know how much time I have left. I'm going to do this and like, just live a crazy life because I want to try and experience everything. It's like that.

What's the balance between, between, like the.

Time Frame and the risk aversion mixed with, with the emotion. I was just, I was just curious as your, Your opinion on that.

Well, let me ask, ask you if you, if, if you did have six months to live, my doctors just giving you the verdict, and you look back on your life and you start thinking, well, is there anything I'd add, given that my time frame's gotten shorter, I'm not going to go crazy, but is there anything that, that you would want to add to your life and make sure that you experience that or you said that, or you did that before you left the left this earth?

I think, I think I would probably do some pretty crazy things just because of the fact that I only had six months, but trying to, you know, like, think of a larger time frame for my life, then obviously I would taper. Taper that back.

Okay. All right, so let's say you haven't gotten the verdict, which is most people listening, hopefully haven't been told they're going to die in six months. But you realize that. You don't know. You realize. I mean, I had a moment last year where my, my paraglider collapsed and I fractured my spine, went to hospital. I mean, it was quite a one of those moments of, I just don't know how long I have on the planet now I've given up paragliding. I decided I dodged a bullet. I'm going to stick with my feet on the earth. But I don't know. I honestly don't know if I'll be here tomorrow. So if you haven't been given a verdict, but you start realizing, I just don't know how long I have, then what's one thing that you might like to do in the next few months, just as insurance, just in case it's.

Interesting, there's a thing called the affirmation bias. And an affirmation bias, at least my understanding, is when something is consistently the same way, we believe it's going to be that way into infinity. And I wonder, David, if your accent there, I mean, that's extreme trauma. If that is unfortunately necessary in some way for others like us who haven't had trauma like that to realize that life is fleeting.

Yes. Yes. What's that wake up moment that we can all have? In the spiritual traditions, they talk about dying before you die.

Interesting.

That's the goal. That's the aim. You have to die before you die. So if you can have some kind of experience that has you to the brink or even thinking that you're about to die and Then you find out, oh, my God, I'm alive. What a gift. Now, if you haven't had that near death experience, which I've now had a couple of times, hopefully you'll listen to people who are getting in your face. Yeah, about, hey, what could you do differently? Are you living such that if you were going to die soon, you could say, I wouldn't change anything. I'm really milking life. I'm giving it everything I've got.

You said something interesting off the air before we started. You said something about small secrets are big problems. Can you share what you were talking about?

Yeah. When I looked at playing for real, how do. How do we live life so that we're playing our best game in life and business? One of the things that's come up for me over the last 20, 30 years is how much I was lying. And when I say lying, I both mean not telling the truth. Like, hey, I'm sorry I'm late. It was traffic. Right before we really get down to it, it wasn't traffic. It was that I didn't. Traffic is foreseeable. I didn't leave in time to get here. Or I'm withholding some information. Like, I went to an event last night and there's a person there who just doesn't seem to like me. And I could have sat with that for the next year or two, but I went up and I said, hey, I wish we were closer. And I feel like there's something in the way. Is there something I'm doing that annoys the hell out of you? Like, I went and spoke the truth and I found that over the. Again, this has been over 20, 30 years. The more I share those little things in my head or big, big things in my head that I would normally withhold, the better my life gets interesting.

But there are certain things that are taboo. You shouldn't be talking that way.

Yeah, well, I tell you what. It's definitely, definitely can be awkward. It definitely can be awkward. I had something just this morning with my assistant. You know, there was something that I wish she'd done that she didn't do. And I'm thinking, hey, she, she dropped the ball on that. Right now it's kind of awkward. Feels awkward for me to say, hey, I think you dropped the ball on that. Do you agree? Because maybe she's going to get defensive. I don't know. So definitely there's a hurdle. Which is why, you know, I think most humans have learned just not to do it. But what I find is that Leads to disconnection. I'm now going to have a withhold with her. I'm going to have this thing between us with this person last night. If I don't go and say anything and it feels kind of icky if you feel into it. But if I say something, then there's a chance for us to actually get on the same page, to actually get more related. Yeah, we gotta wade through some stuff. Perhaps, maybe there are some feelings, maybe, maybe she's got some feelings about it. Maybe we find out I've been dropping the ball all over the place and she thinks like that's just fair, who knows? But small secrets but become big problems. Because if we want to live the best life, then I'm saying connection is a huge part of it for most humans. And you can't have connection without. You can't have deeper connection without going to a higher level of truth.

I like that. Over my 12 years of being an author devoted to the small business entrepreneur, I've discovered the biggest challenge. And you know what it is? It's profitability. That's why I wrote Profit first and that's why I'm now hosting a two day workshop here at my offices in Boonton, New Jersey where I will teach you and my team will teach you how to become permanently profitable. Go to profit first live.com right now to get details again, profit first live.com find the dates that work for you and I'll see you here at my office.

David, is there a exercise that, that you can recommend that would remind people like so I think a lot of people want to live without regrets but then they just get caught up in the day to day life and then before you know it, a year has passed and it's like, oh, I didn't do anything that I wanted to do. So is there a way that we can remind ourselves on a daily basis to try and keep pushing that, to.

Keep, to keep living a regret free life?

Correct?

Yeah. Well, the short version, and I'm probably biased because I'm a coach, the short version is get a coach or a mentor or some kind of accountability system so that there's a human that you get to talk to regularly. You could even set up buddy coaching perhaps with a friend. I think that's the most effective. But there's another thing, and you guys asked this earlier, I was like, how do we, how do we handle procrastination? How do we handle like, you know, just laziness basically. And I know that's my word, not yours. One really simple thing that I cover with my clients who want more productivity, they just want to get more, is to write down the night before you go to bed the two most important things that are going to happen the next day. That's a simple productivity thing. And then while you're asleep, your subconscious can be playing with that and working on it and psyching you up so that when you wake up, that's what you're going to work on. That's how to be more productive. But are you being more productive on the right things? You're going to have to, I think, again, I encourage you to do this simple exercise of write down the question, if I had six months to live, what would I alter? What would I do differently? Who would I speak to? Is there anything I haven't said to somebody? And, and then when you're getting productive each day that could be added to your list, you'd be like, all right, I've got to reach out to Malcolm Gladwell. I've got to peel these bananas. And I'm going to, I'm going to call Bill and tell him that I just really appreciate his support these last 10 years.

Yeah, I just think of this exercise right now. I'm like, you know, I gotta reconnect with friends I've lost the connection with and it's totally my responsibility. David, you also had a, you had, you still have a four step plan to live a regret free life. What are those four steps?

Thank you for asking. You know, I don't think this plan is sexy. I just think it's something that so many humans aren't doing. We just don't do it. So it's not rocket science. But firstly, you want real goals. I would say most people don't have three goals written down that are really clear and inspiring and would put a huge smile on their face if they achieve them, let's say by six months from now or 12 months from now. A lot of people just don't, they're not oriented around that. But let's suppose that your listeners are because they've been listening to you guys and they've, they've got real goals. They know what their goals are. So the next step is, do you have a real plan? It sounds so crazy to say this, but you know, just the idea of, all right, this is my goal. In six months I want to have, you know, these 15 people on the podcast, for example. So what has to happen in the first month? Have you chunked it down? All right, the first month, this stuff has to happen the second month. This has to have. Has to happen. And then what has to happen in the next week? It's not complex, it's not rocket science. But how many people actually chunk it down and hold themselves accountable to. This is what I got to do. And if I don't keep to this time frame, then I'm just getting off track time wise.

Right?

So real goals, real plan. The third one is which, which we've talked about a little bit, is real action. So there are some people that have goals, there are some people that have a plan, but when they get to the step of implementing the damn plan, it doesn't happen. Why? Because our minds are like monkeys on crack. We wake up like, oh, there's a shiny thing. Look at my phone. It's giving me text messages. And I get a little dopamine hit every time I get a text message. What about email? I better check email instead of doing those two most important things I wrote down last night. And now there's Facebook. And someone's walked into my office because they want to ask a question about this. And I know I've got these three goals that I said are really important, but I kind of want to get this done because it's here in front of me. So let me just get this thing done. It's amazing how we can just go off track and not do the thing we said was most important, which I actually think is a great definition for integrity, that our actions are aligned with what we say is most important to us. So we'll set these great goals and then go and do other stuff which has us out of integrity.

And then talking about the coaches, is it. Why is a coach so beneficial? Is it because they're not connected emotionally? You know, how can a coach help with me not living a regretful life?

I think it's simply a question of habit. We are. We are animals. We are trainable. You know, if a dog, you know, say you want a dog to fetch, you train the dog over and over and over and you show the dog the pattern. And now that becomes something the dog does. Now, we like to think that as humans, we're completely different from animals, but the fact is we are creatures of habit. And so once we have a habit, we're just going to keep it for the rest of our life until something major changes. So how do you go from the trajectory you're on? Let's imagine a path into the future. And you've got predictable wins and failures. And that's my path. How Do I elevate my entrepreneurship and my life to another trajectory? Well, you might need someone like Malcolm Gladwell. You might need some kind of a structure that can firstly, show you the habits that you didn't even know you have, and then secondly, help you create actions. A coach is going to be in your face saying, hey, you said you wanted to do something different, and you created some actions and you didn't actually do those. So how about we have a conversation about what was missing and what we could change this week so that those things happen? That's not really a conversation we normally have with ourselves.

What if you've already have regrets? Do we go back and address those?

Hell, yes. Hell, yes, if you can. When I first got into personal development and I used to hate this, maybe I still do. They were like, all right, let's find out what's incomplete in your past. Make a list. So make a list. Maybe I'd find three things, and then they dig a bit more. And over the next week, I'd find, okay, another 20 things. And then they were really big on cleaning that up. Like, you know, maybe there was. We. We started going back to school days, and maybe there was someone that. Someone I was unkind to. And so I'd start calling these people. Now, this is ninja stuff. This is. This is advanced. And I say it's advanced because it's often awkward. Again, you've got to get over that awkward hurdle to get the benefits. But, boy, I made some calls. I called people I'd been mad at for 20 years. I called a woman who had broken up. She'd broken up with me and given me the cold shoulder twice when I was, like, 15. And this is 20 years later. I said to my coach, I can't call her.

Yeah, right.

And say, hey, you dumped me twice. And I've been holding onto that for 20 years. And I'm going to let it go now. I just wanted to. To let you know that she's going to think I'm an idiot. And the coach said, well, lead with that.

Yeah, but that. That's amazing for the relief it may give you, but sounds super risky. Like, her husband answers the phone. You're like, I, I was dating your wife, you know, 20 years ago when I was 15, and I just got a purge, you know?

You know what, though? It sounds risky, I think what you're getting at, and I could be totally off base, but tell me if it doesn't matter what the outcome is, as long as. As you're gaining a benefit from it correct. Is that right?

Well, yeah. You want to have a benefit, and I'm suggesting there could be a benefit in there for whoever you're. You're clearing this with. I mean, I had incredible phone calls, and it was so scary. I called one guy who bullied me at school, and I said. I said. I said, man, I think you're gonna think I'm a total dickhead for this call. But I just, you know, have you got 10 minutes? And he said, yeah, what do you got? And I said, you know, I've been holding this against you for 10 years. I felt like you were constantly pushing me around, and I'm just. I'm letting go of it. And I realize, you know, we all change. And he said the most amazing thing. This guy who I thought was such a jerk, he said, well, what can I say now to help you or us move forward? I'm like, what? This conflicts with my view of the world, and this is the reason that we. That I suggest we go back and start. Start expressing ourselves and clearing this stuff. I got to find out that this guy was not the jerk that I've been holding him to be. So now what else is possible?

Yeah, in my life, it's interesting. There was a kid in school that was kind of this rambunctious kid. He kind of pushed around, bullied people. My school ends up. He was abused by his parents. And like, you look back, like, oh, my God, I was so judgy of this guy, but his only expression was to kind of reciprocate what's being done upon him. David, we gotta go. Before we let you go, though, can you tell us where people can learn more about the great service you're doing?

Yeah, for sure. Place FourReal Life. And if something resonated here, then my offer to you is to please request a session with me. I do discovery sessions. I don't charge if you qualify for a session because it's how I find the people to work with long term. But I would love to help you implement a plan, a workout, what's next for you. And if you want to go and implement the plan on your own, then great, go and do that. If you want some coaching support, we can talk about that. And that's at PlayForReal Life.

Great. We'll have the link in the show. We also, I don't know if we told you this. We send spy shoppers around, so we did actually have a client. Now, you're gonna find out who it is in just a second, but we actually Had a client call you for a coaching session. We have a recording of it, and they gave us permission, and I hope it's okay with you to just play a segment of it, but basically, I'll set the stage. Oh, great. This person said, I'm struggling with something, and if I don't do it, I'll have a regret. And here's your response.

Do it.

Just do it. Yeah. So that was. That was. That's not real. All right.

That was really fun.

Thank you very much. All right, hang tight, Dave. We. We. We have want to ask you something at the very end of the show, but thank you for joining us.

Thanks.

Yeah, my pleasure.

Thank you.

Thank you.

All right, let's Cal. Let's recap what we learned. You know, the whole routine. But first we're gonna do our sponsor promo. Okay? Okay. Next he voiceover IP phone system. You know why everyone gets caught up in that joke? The just do it joke? Because no one listens to our show. Like, no guests come up. Like, everyone would know that's coming because I do it every single time.

Except you remember when that fellow is on and he set you up, play it. And you totally missed it.

It was Matt. His name was Matt Ward.

Ward.

Matt Ward.

That's right.

He's like, you know, what should I do, Mike? I'm like, I don't know. He got me. I know.

And Jay Moonstone was like, yeah, you.

Guys are doing the hand gesture. I come on next. He was a voiceover IP phone system. I'm going to be serious about them today.

I don't know if I have a no regrets feature.

Now, I know you say something that's regretful, it automatic blows up. The person's phone on the other side gets exploded.

It automatically calls all your most awkward moments.

Could you imagine?

Watch out when you pick it up, it might be your old girlfriend on the line.

It has one button call regret feature. Calls everybody, everyone you regret, and you got to resolve all of them.

Oh, it's funny. You don't know, and you don't know who's picking up. It just. It's like, hello, who is this? And then, you know, it's like your mom or something. Like, it says you're calling about sneaking alcohol out of the cupboard when you were a child. My mother's turning into Julia Childs all of a sudden, out of the cupboard.

You tickle the turkey.

Did you say tickle the turkey?

Yes, tickle the turkey.

Oh. All right, so that's Nextiva. Check them out@nextiva.com. hey, Kels.

Yeah?

What'd you learn today?

So I love this. I mean, I love the idea of just being thoughtful about designing your life to include all the things that really make you content and make you feel like you have a fulfilled life. And I also just. I like the point at the end to really face those things that you've created as reality to then reshape your perception of them. Right. So you don't know the full context of the story ever. We all create our own realities, but if you actually speak to it, you'll understand a little bit more of the bigger picture.

Oh, groovy, baby.

What'd you learn? Jason Cologne.

This really hit.

J Pin Bone.

This. This hit home. So obviously you guys know that I ride, and it was maybe, like six months ago. I almost. Almost got hit.

No, you didn't say that, dude.

Well, I never told you guys.

Oh, Jesus.

But it scared me. And then that's why, like, lately, I tell you, I think about mortality. I've just been thinking about it, which.

Is interesting because you're talking about that today.

Today. On the previous.

Yeah.

Yeah. So this week, I did something to resolve a regret of mine. And it was a nice thing, and it was pretty much, like, the only thing that I could do. And this was, like, a person in my past. And there was no response. And everybody who knew what I did said, you're crazy. Why are you doing this? And I was like, because it makes me feel good. Like, I'm trying to be a good, bigger person here. I'm trying to be the better person. Yeah. I didn't care the outcome. I wish. I wish that they would have reached out and said something. They didn't. But at the end of the day, it's almost like I can let that go.

You've released it. You've reconciled for yourself.

Yeah.

Yeah. You've done your end of the work.

Yeah. I have a friend, elderly now, and he got divorced. It was a very contentious divorce. And his children never reconciled for. And with it, his. This guy is now in his 80s, and I'm still friendly with him. His daughter, who's in her 50s, never got married and just lives with this hatred for her father because of what happened. And it just sounds like a very bitter life she's now choosing to live.

Right.

And I wonder if part of regret is also forgiveness. But interesting thing about forgiveness, it doesn't necessarily mean that what you did was okay, but that I'm releasing it and it is now brought to conclusion.

Yeah. I think it's it's crazy how people hold on to things when they could just forgive somebody and let it go because it's, it's actually. It's holding you hostage.

Right, right.

It's not, you know, so.

And especially if they're not actually confronting their behavior, it's really. You're really the only person who's inflicting that impact on you because they're not changing, they're not impacted by it. So why are you punishing yourself?

Yeah, good insight, Jay Puddingstone.

Thank you.

For me, for me. I like that. He says, well, actually, this is your point. I highlighted that you feel better regardless of the other person's response or lack of response. Many people die before they actually die. That was kind of interesting. And I like the six month thing because I know one response could be going off the wall, but I think what happens. There was a book by Dale Carnegie about how to stop worrying, start living. Is this thing called daytight compartments. He's like, just live through the day. Don't worry about any future day. Don't worry about the past. Put the day in a bucket of a daytight compartment, he calls it, and then just live to the end of the day. And the six month is kind of like a six month compartment. I can see how that may actually reduce worry too. I don't know. Not as good as pudding stones comments. But those were mine. All right, Kels, we got something else to do. It's a game. You ready to play? I get so excited. It's a game. Fake products. I'm gonna go for four because I just like these fake products now. We don't have time. I'm sorry. I'm gonna do three. All right, you know the rules. You know the rules. Two are real, one are fake, and you two are the guest participants. Jbone to my right, Sparkle to my left. Here they are. These are all invented by entrepreneurs, potentially. Now, again, just to be clear, these are all my own definitions, but they are factual to the brand. They are consistent with it. But I do use some poetic license. The Cat tongue brush. Who doesn't love cats? Jbone loves cats. How many cats do you have, Jayvon?

Oh, my God.

I have two. One's an older one.

As a guy, you have two too many. You have two too many. Yeah. What did he say?

I said add 18. 20.

Yeah, I have 200.

Almost 1.

Yeah.

2.

The cat tongue brush is perfect for J Bone. Who doesn't love cats, jbone? Everyone does. But only the select few show their true affection with the licky Brush. You can soothe yourself and your feline friend by licking. That's in air quotes. Your cat.

What?

Finally, this just took a turn. What are you talking about?

It's a tongue. It straps to your mouth for humans.

To lick their cat.

Yes, well, with your real tongue, it's the tongue brush you put in your mouth and you do that stroking motion.

Oh, I thought it was like for cleaning their mouth.

No, no, no, no, no, no, no, no, no. I'm not done.

This changes everything.

Finally, you can bond with your furry friend by communicating in their language of love. Made from food grade silicon. Designed to feel pleasurable to your kitty's sensitive skin. Licky. Oh, it gets better. The Licky plus brush includes an oral stimulated for you. The. The licky plus brush includes an oral stimulator for your own pleasure.

Oh, no. Come on.

That's. That's. Just picture that one. That's. That could be real or fake. I got two more. I got two more. Picture the sh. The sham bong. Kelsey has one of these. The king size Shambong is the blend of the best. A champagne glass and a bong. Have a. Yep. Have a love child. That created the ultimate champagne shooter. Now you can enjoy champagne the way was meant to be consumed. Fast and furious. That's how champagne's meant. Shambong Glassware has been hand blown, so your mind will be blown. Welcome to the classier drinking experience. Dishwasher safe. Dishwasher safe.

Copy is awful.

Welcome. Welcome to the classier drinking experience. And the last one. Now, Kelsey had the Shambong. J Bone, you may have this. The lipstick stencil. Apply lipstick. Applying lipstick is not as easy as you think. Next time you are four wheeling or in a flight with turbulence, try putting on lipstick. J Bone, when you're four wheeling, you'll look like you went to war with a red marker and lost. But not anymore. The lipstick stencil stays in place with its double strap headband, allowing you to perfectly apply lipstick in any condition. Plane crashing down, turnover in a car crash. In the worst case scenarios, you'll still look amazing while other people are wetting themselves. I added that point.

Wetting themselves.

I told you there's some pointing places. Listen, have you been in a car crash?

Yeah.

Hard one. Big one? No. Did you wet yourself a little bit?

No.

Plane crash. Ever been in one?

No.

Half the people. Yeah, well, you could wet yourself. Yeah, I wet myself in a car crash. Dude, when you get that front. Listen, I drank a lot of water and it was a frontal impact and the street this.

See? Oh, this is serious.

I thought this was the belts across your waistline. Yeah, I peed myself. All right. You've never peed yourself in a car crash?

No.

You ever pee yourself?

No.

Never?

No.

All right, so which one's the fake one? The cat tongue brush.

I say the licky brush.

The sham bomb. Okay, so Kelsey just jumps right ahead. Okay, so Kelsey says the cat tongue brush is not real. Okay, J Bone.

Sadly, somebody had to come up with a cat tongue brush. I bet. But that's really weird that.

Only a cat lover would say. Only a weirdo cat lover would say that.

He's like, dang it, why didn't I think of that?

Oh, God. He just ordered, like, six of them.

The. The lipstick thing. That's ridiculous. Come on.

I feel like that's totally real.

That's ridiculous.

Lipstick stencil.

Yeah.

Okay, one of you is right. One of you is wrong. The fake product that neither of you guessed is the sham bong.

Wow.

The king size shambong is the blend of the best true champagne glass shooter. All right, here's the fake product. The fake product is the lipstick stencil.

Oh, I thought you were saying that. That the. The champagne was the shambang.

Oh, did I say that? I meant to say it's a real one.

Yeah, that's the real one.

Oh, I'm sorry. I totally messed it up. So one of you was right, though. So the lipstick stencil is the fake product. I made that one up.

I'm surprised. I feel like that would be legit.

I didn't pee myself in a coffee.

People do it for the eyebrows.

I know. That was a weird face.

You just made this cat brush thing. That's.

Dude, but the fact that you're like, oh, my God, that's real.

No. Because. Do you ever watch the Office?

Yeah.

So Angela on the Office, there's a scene where her cats are at home and she's on video in the office, and they're all watching her at home because she got, like, surveillance cameras. And she starts, like, cleaning the cat with her tongue. And I was like, man, some crazy person out there has got it.

Dude, I am freaking buying you one next time. Yeah.

I will never use it.

And you gotta take a picture of you. You gotta take a picture of you. It clamps onto your face. Go. It's on. It's on freaking Amazon. It's on Amazon. Why wrap us up? I'll read it. Look at. Google it up. Callous or JJ Clone. All right, then why don't you Do. Let's do some listener mail. Okay.

Yeah.

Oh, it's a long punch. So this kind of. Bear with me. Okay.

Okay. So this comes from Robert. He writes, I would like to get your take on debt in quotation marks. We have borrowed money both from the bank and private investors, either as convertible notes or straight loans. Would it make sense to create a separate account named Debt or simply pay it from the OPEX account? The reason I'm asking is because I can already hear the moaning and sighing of some of the investors and accountants who will suggest that paying off debt should probably be the first order of available money business.

Okay, so, Robert, great question. No, you don't have a debt account. And yes, they will say the first order is to pay off debt. But I will tell you the first order is to build the profit habit. Because the only way to eradicate debt is. Is by having the profit habit. So we're going to build up a profit account. When that money gets distributed from the profit account, you use 95 to 99% of the distributions to pay off your debt. Also, use your OPEX to start chipping away at that. So the OPEX account is used to chip away debt. Chip away debt. And then we crush debt when we do profit distributions. But priority one is a profit habit. So set up the profit account. Allocate money to it. When money comes out, we use 95 to 99% to pay off debt. And then once that debt is eradicated and you will eradicate it, then the next profit distribution is purely yours. Oops. Done. Hey, did you find the cat brush?

Okay, so three things about this really quick.

It's real.

Okay? It's real. We should get them as a sponsor. It has four star reviews. 68 reviews. That's the scary part. But what makes it sets over the top? It's Amazon's choice.

It's an Amazon Choice product.

This is the scariest thing I've ever seen in my life.

And people are strapping into their mouth. Yes.

They put it in your mouth and then they lick.

I see.

I'm gonna put it on the screen.

Dude, that looks like you. That looks just like you. I cannot wait to buy you one. Oh, my gosh. Here, put it here. Give it to me so I can put it on the. On our video.

Oh, I'm gonna. I'll put up a screen.

Oh, screenshot.

Yeah.

Let people see you. Yeah. All right, Kelsey, I think you can take us out now, right?

Yeah. So please don't forget to subscribe and leave us a rating or review. Thank you.

And send us your pictures with your cat tongue brush. I want to see it. No, first person gets the T shirts that we still don't have. Those are grocerious shirts.

Groceries in a gracious world.

You know, one thing that's not at grossest is the Mike McCallos website. You can go to mikemotorbike.com, my dear friend, and click on get the Tools. Every thing you need to make entrepreneurship simple is there. Or I'm creating it and we'll give it to you as long as you're signed up. So go to mikemotorbike.com, click on get the Tools, and we're gonna hook you up and eradicate entrepreneurial poverty. See y' all. Sam.