Alan Stein Jr.: Improving Your Entrepreneurial Game

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All right, we're on.

What you want to do the reading?

Oh, I don't know why I did that.

Why do you do the beep beep boop stuff?

I really don't know.

If you want more beep beep boop bop from Kelsey or if you want some free content that's going to rock your entrepreneurial world, go to mike motorbike.com.com right now. You can do it. As we listen to this episode together, go to mike motorbike.com right now and click on get the tools. All right. My name is Mike McCalot. I am the author of, well, a multitude of books, Profit First, Clockwork, my brand new one called Fix this Next. And I'm on a mission, a mission to eradicate entrepreneurial poverty. And you're joining me as we do this episode every episode of entrepreneur Development. So now some steam. Join the studio by or with, I should say Kelsey, a. Hello, friend. Thank.

Thank you for listening.

Has anyone on this planet called you? Kelsey Ayers? Yes.

With this.

Really?

Sure have. Who? Darren.

Okay.

Oh, good. So someone clings onto it. Also in the studio, J. Colone also goes by Jerry.

Not anyone can respond.

Hello, Jerry.

You know, it's bad enough that you.

Call me Jay Capone. Nobody else in the world calls me that.

Your mom calls you Jacob Loan. I have a recording on your voice.

You prefer when he called you Jay.

Schlone goes, hey, honey Schlong.

I think it was J. Schlong.

I remember the recording when your mom called and she goes, hey, Jeremy, what's sunshort for sunshine?

That never happened.

Your name is Cologne. How you doing, Jerry?

I'm good. Good. Yeah, Jeremy, Good.

Okay. Do we have anything to talk about or we can we go right into the show?

Get to it.

All right, Today's episode, we're talking about improving performance. You know, as a entrepreneur, you're basically the athlete of the business world and you need to amplify your performance. There's no person better suited for this than Alan Stein, Jr. And he's joining us today. Alan Stein teaches proven strategies to improve organizational performance, create effective leadership, increase team cohesion, collaboration, and develop winning mindsets, rituals, and routines. Uh, he's worked with superstars in the NBA like Kevin Durant, Stephen Curry, even the late Kobe Bryant, and he's here today to share the best of the best on our show. So with no further ado, Alan, welcome to our show, sir. I love it. It's. I'm, I'm seeing the video. My, my cohorts here or not. You are surrounded with photographs of famous athletes from out the world. I, I, you know, I see those celebrities, and I think, you know, Kobe Bryant, Kevin Durant, like, these people are untouchable, and they play at a whole different level. They can take on strategies like yours, but the regular entrepreneur, I don't know about that. Does this stuff really translate to the average Joe like me?

Oh, it absolutely translate. And that was one of probably the biggest surprises when I had a chance to work with these high performers. You know, I went into it somewhat naive, thinking these guys were doing something magical, doing something completely different than the rest of us, as you just said average Joes were doing, and was very pleasantly surprised to find out that was not the fact that the reason these guys were such high performers was because they had such a commitment to mastering the fundamentals and the basics, and they, they were almost relentless and obsessive in their pursuit of mastery, and that's why they were so great. And that's something every single one of us and every single one of your listeners could be working towards if we choose to.

And you said obsess, obsessive in the mastery. The basics. I thought the basics. Once you get the basics done, you got the basics done.

Yeah. And that's, unfortunately, that's a mistake many people make. And what I find, too, is somebody. I really love language and words. I find a lot of people think the word basic and easy are synonymous. They use those words interchangeably, and they're not. What it takes to run a successful business is incredibly basic. I could explain it to my children and they'd get it. But what it takes to run a successful business is not easy, as any entrepreneur will tell you. And same thing on the basketball court. I mean, you know, you master the skills of shooting and passing and rebounding and defending, and you commit to those fundamentals, you'll be the best player that you're capable of the moment you step outside of that. And Think that stuff is beneath you, that's when you start to run into some problems. So just know that most things in life are incredibly basic. Very few things in life that are worthwhile are actually easy to implement.

Interesting. Well, we say from that vantage point. I get it. But then I think basketball, you know, there's 10 or 15 things. You block, you shoot, you dribble. Now I'm thinking business, you know, there's a million things we got to do. Don't we have to move on beyond the basics? Or can we really. Or should we really go back and investigate and master the basics?

You know, I'm willing to bet, though I agree with you. There is a just a huge plethora of things that one would want to work towards mastery in business. But I bet you could put them under a handful of different silos.

I see.

And break that down. A perfect example. I can't think of any entrepreneur, any leader, any sales professional that wouldn't dramatically improve their business if they personally got better at actively listening. If they got to listen to their clients and customers, if they listen to their colleagues and their coworkers, you know, if they listen to themselves and trusted their entrepreneurial intuition, if they got better at the skill of listening, I think they'd raise all different levels and facets of their business. So while there's lots of things to improve you, they should never get away from that fundamental skill of active listening. And that's akin to footwork. In basketball, every single thing a player does on the court starts at their feet. So why would you not practice perfect footwork for 10 to 15 minutes every single day? Like it's foolish not to. And I think I could say the same thing to entrepreneurs just using listening as one example.

I like that. Now, your book is called raise your game, and everyone listening to the show get a copy of this book, raise your game. Alan, in your book, you allude to the concept of being the best your be the best of yourself, the best version of yourself, which a lot of people talk about that, but you have a special kind of spin on that. Can you explain it?

Yeah. I think what's most important is making the time to do the things that we know we're supposed to do that allow us to be our best selves. You know, if I had most people come up with a list right now of, you know, what are the things that you like to do that fill your bucket and recharge your battery? People come up with a. A list real quick. You know, I like to take yoga I like to meditate. I, I like to take my dog for a walk. I like to listen to classical music. I like to listen to double podcast. Like they'd have all of these things in this list. And then if you ask them, what do you do every morning and every night, like, what does the bookends of your day look like? And if the book ends of their day aren't filled with the list of things that they know, fill their bucket, then they're not making themselves a priority and they're not able to serve anyone else to the degree that they're capable of. I mean, this whole premise stems directly from, you know, your first book and that whole concept, you know, and I think that's. We just tend to not compartmentalize it that way when we're talking about ourselves. And this is what leads to what's called a performance gap. There's a lot of things as entrepreneurs we know we're supposed to do, but we don't actually do them. And if you want to have a successful business, you have to close the gap between what you know and what you do.

That's funny. Our guest last week said the exact same thing. You talk a lot about the value of relationships. What do you mean by that? Or why is that important?

Well, regardless of what business you're in, whether it's a service or a product based business, you are in the relationship business because that means the end user, your client, your customer, your patient, your member, your subscriber, they're still going to be human beings. So you are a human being. You are working with your colleagues and co workers, and the rest of your team are human beings. And the people that you're ultimately selling to are also human beings. And human beings thrive on connection and, and on relationships. And the more quality the relationship and the deeper connection that you can forge, the better your business will be. And how do you forge deep, fulfilling relationships? Well, one of the ways is to go back to being a good listener. You know, ask your customers what they want, what they need, what are their pain points, what are the problems they have that you can solve, and then listen insightfully to their answers and then continue to ask more questions. It'll allow you to really hone what with razor sharp surgical precision, the service or the product that you offer.

So I get, you know, listening. It works with your customers. It totally makes sense. What about your own team? Internally, you have colleagues? I have a couple colleagues here. I don't like to listen to them. Between me and you, should, should I be Listening to what they have to offer.

Yes, always. And it doesn't mean it lessens your convictions, and it doesn't mean it sways your personal perspective or philosophy. But you should always be open to listening. If nothing else, it's the human condition that we all like to feel heard. So whether it's Jay or Kelsey, just the fact that you listen to what they have to say will make the connection between you even stronger. And we should be in the business of strengthening the connections of the people that are on our team. These are the people that are. That are. And I know it's an overplayed cliche, but they're going to war with you. These are the people that you want to have the strongest relationship possible. And the best way you can do that is by planting an unconscious seed that you care about them, by showing them that you'll listen to what they have to say. And every once in a while, they might actually throw you something of so much value, it does change your perspective. Now you're better off for it. So you're improving your relationship and your connection by listening. And you're also discerning what information can actually make you better at what you do. So it's a win win for everybody.

So. Oh, you want to say something? And by the way, Jeremy does not. Let's go by Jay. He likes to go by Jerry. Because I listen. What do you want to say, Jerry?

I was literally going to say, you can improve relationships by not calling me Jerry.

Nice. Nice. Yeah. Actually, you know, all kidding aside with nicknames, that is one way that I see people build affinity, but also it can be offensive. What about that? That's something that specific. Is that a tool nicknaming you probably see in sports all the time?

Yeah. Well, here's the example I use when I was growing up, and I'm just For reference, I'm 44. I know I look 22, but I'm actually 44. And when I was growing up, there were two types of children. There were those that could swallow a Tylenol pill, and there were those that had to have it smashed up in applesauce. And at the end of the day, it really shouldn't matter how someone prefers to take their Tylenol. All that matters is that they take it. And the reason I say that is as leaders, we need to be figuring out everyone on our team, can they take the Tylenol or do they need it with applesauce? Whatever their answer is, I have to feed it to them in the way that they Prefer. So the reason I say that, and I know you guys have such an amazing relationship. I love how jovial you are. But if calling him Jerry actually bothers him, then that's certainly not in your best interest as a leader. Yeah, because now you're forcing the Tylenol pill down his throat when he's clearly told you that he wants applesauce.

I got you. So I'm going to call him applesauce now.

Just.

Just. Just. Really? You're rubbing in. He can't.

I actually don't mind applesauce. Fine. Yeah.

Jerry. Sorry. Applesauce.

You guys are awesome.

But I get it. So the way we communicate, obviously, is very important. We did this experiment here, Kelsey. What was it called? The Five Appreciation Language. Five appreciation languages. Have you heard? Yeah. Okay, so it's like the five love languages. It's. It's translated over. Kelsey's actually president of our organization, and we have some difficult conversations that are going to happen around distraction and stuff like that. How do you deliver difficult news and still have appreciation for the people you're talking with?

Well, you figure out what is the best way for them to be open to receiving that news. Can you be direct in delivering it, or do they need a little bit of applesauce? And don't put any judgment on one way's right, one way's wrong, one way is good, one way is bad. Yeah, I can take the Tylenol pill, so you should as well. If. If Kelsey needs a little applesauce for you to deliver some constructive accountability, criticism, whatever it may be, then you still need to deliver it in a way that she's going to be most receptive. And I've long been fascinated with this concept of appreciation, because here's a perfect example. Let's just say in my company, I want to reward my top sales performer, and I decide that doing so at the next staff meeting, I'm going to put him up on a pedestal, and I'm going to have everyone clap for him. Well, if that actually embarrasses him and emasculates him that he doesn't like public praise, I'm actually reinforcing the exact opposite of what I was intending. I'm trying to make this person feel good for a job well done, and instead, I'm embarrassing them and making their stomach turn. Well, I don't want to do that. So I need to find out, how do they like to feel appreciated? And then, as you guys have already said, speak that language.

Oh, my God, I love this stuff. Hey, you have Some coaching mantras, I want to read them off and you tell me what they mean. Connect first, coach second.

As human beings, we all want to establish that connection first before we start instructing or leading or telling people what to do. I believe one of the reasons I was successful as a basketball performance coach coach is because I worked really hard to create a. A trust and respect and care factor and buy in and believe in with my players before I had them do anything. And then I would have players that would run through a brick wall for me because they knew how much I cared about them. If you try to flip that around and you try to tell people what to do before they know you care about them as a human being, it's just simply not sustainable.

I love that. Okay, so that's the Connect first, coach second. I wanted to know about the. Accept it or correct it.

Yeah. Accepted or corrected. This is also the foundation of my parenting philosophy. You know, in your company, large or small, every behavior that every team member does is either something that's in alignment with your mission and vision or it goes against it. When it's in alignment, you want them to do more of it. So you praise them, you accept that behavior, and you encourage it by showing appreciation. If it's going against what you believe and what you stand for, then you have to correct it and you hold them accountable. And what I try to teach people is holding someone accountable is something you do for them. It's not something you do to them. Holding someone accountable is the best gift you can give another human being. Because it's like you saying, you know, Kelsey, I care so much about you and so much about us that I'm not going to allow you to perform at a level lower than you're capable of. I believe in you, and I know that you're capable of better, and I'm gonna hold you to that. That is the best gift you can give someone. And I work really hard to insulate myself with people that hold me to the highest standard possible.

I got you. So, like, if an employee say, say, kelsey, we'll pick on Kelsey. If Kelsey came crawling into my office on her hands and knees, just groveling, I would say, listen, I gotta hold you accountable till he's walking in like a human being. Right. She came crawling into my office. Actually, she wasn't crying.

I was trying to help him. Okay.

I mean, if. If Casey is doing something on a regular basis that is against the values and standards and mission and vision that you have, it's easy to run it through A binary filter. This is behavior I want her to do more of or it's behavior I want her to do less of. Let's eliminate the gray area and just put it into one of those two buckets. And then we'll slowly start to see. We'll start to get more of what we want and less of what we don't. And that's like dropping an anchor off of you so that your company continues to blast off like a rocket.

I love it. Kelsey, stop being a weirdo. That's what I want. I'm holding you accountable. Hey, what are the six pillars of leading yourself? No one talks about leading yourself. You talk about leading others. This is kind of cool.

Well, everything starts with yourself. I mean, that's an old Maya Angelou quote that, you know, you should model the behavior that you want to see in others. Or maybe it was Gandhi. I don't know. It was somebody really profound that, that said something like that. And that's really what it is. Before you can expect to lead anyone else, you have to lead yourself. You got to make sure that your bucket is full, that you have self awareness, that you're willing to be held accountable. You know, I think as the leader of an organization, for an entrepreneur or CEO to be open enough that they've created a safe environment where people feel comfortable to hold the big boss accountable. Yeah, boy, that is something really, really unique. And when you've created that type of atmosphere, you've created something that very few companies or organizations have.

This is such good stuff, Alan. I just finished reading Crucial Conversations and they talk about that back accountability that the best leaders have. Expect accountability back to themselves and comply with it. They don't use the big, you know, muscle of their position to push through. You also bet there's pillars to leading others. Is that the same stuff or is it different?

It's. It's very similar. I mean, we. We all have to start with ourselves. You know what I learned from one of the first basketball coaches that I ever worked for? At the very end of the season, he would say to the team, if you want us to be better next year, then you need to come back better next year. If you want us to have a better season, then you come back after the summer break as a better player, because that's the only part that you have control over. And if all 15 of you make the commitment to come back in September when school starts as a better player and a better version of yourself, then we'll be better by default. And it's the Same thing as leaders. First we got to check our own sandbox before we start looking at anybody else's.

Love it. Allen Sign, Jr. This has been some amazing stuff. You have a great book out there called raise your game. Where can our listeners get a copy your book and learn more about all the great work you're doing?

Well, they can go to raiseyourgamebook.com and there's a bunch of free goodies and some other stuff on there. Or certainly they can pick it up at Amazon or any of their favorite book retailers. And if they've been mesmerized by my silky and sexy voice, I also do the read for the audiobook.

Nice, dude.

On audible.com or iTunes. So, yeah, take your pick. And certainly this has been so much fun sharing with you, man. I've. I've really admired and respected you and looked up to you from afar long before we ever met. So this has really been fun for me.

Thank you, brother. You have an amazing voice and amazing energy. So thank you. Alan Sign, Jr. All right, that's. That's not from a basketball game I played at. I. I'm a horrible basketball player. I. I didn't even.

What. That was a horrible segue.

That's a great segue.

Yeah.

Yeah. What's your. What's your.

Going to the bathroom?

God, you guys are jerks, both of you.

You know, I was gonna say that I. I love what he said at the end there about the coach telling the players, like, you need to come back better. And I just picture him going home popping a beer and a bucket of KFC while they're.

Yeah, the coach is, like, throwing back some Greece. I like your new nickname, Applesauce. I really do. Yeah, I think that's a good nickname.

Yeah.

Yeah. I do want to thank our corporate sponsors. You want to give me a little stinger for that? You. You. And you got to give me sting.

Yeah, we got. We got.

You got to get that in the same. There you go. Nice. Okay, good. So I want to thank na. Makes the show a reality. They're still supporting us, which is miraculous in itself. Nextiva.com it's a voiceover IP phone system fully integrated with your CRM, or actually their CRM, which is now your CRM. Check them out. Next.com. all right, I'm going to go first. Is that cool?

Of course.

What I learned, what I learned today. You want to hit a.

We don't. We don't have that one.

No. Didn't you have something? The first episode? I think the Nost he have something for the first one.

Nothing is impossible.

That's a good one for this.

That.

There we go.

Here's what I like.

Whoopsie.

Do I like the work on the footwork example he shared with these athletes?

Yeah, yeah.

He says it all starts with your feet. So that's why you start every practice with working on footwork. I think that was pretty eye opening. You know, if your business all starts with prospecting, then the first 15 minutes is practicing on prospecting.

I think his point was listening.

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It all starts with listening. Wasn't that the foundation? No.

Did you say old prospector?

You guys like, first of all, can I share my own insight on where our business is? I really. He's so adamant. I've even started to doubt my own judgment. Oh, that's a good one, dude. That's a good one. Okay, so I'm gonna take that one back because you, when you start, when you start doing the end, you start pulling your hair. That's really uncomfortable for all of us because you know it all. You start stroking your hair and you're like, I know. You really are the best. Keep doing it, please. The other thing was care first, then coach. I like that too.

I like that too.

What'd you get?

So I really loved when he Said accept it or correct it. I feel like that's so true.

Right.

Like, the things that I want in any relationship, the things that are fueling that relationship and are aligned, I want to applaud it and. And praise it. Right. And the things that are. Are maybe counterproductive or hurtful. I want to correct it for both of our sakes.

Yeah. That was really powerful to me too. Yeah. Jake, Clone or applesauce?

Accountability is the best gift that you can give someone because you know that they're better. I think that's great for just elevating, you know, a team.

Yeah.

Together.

Super nice.

It's awesome. Yeah.

One of my. I said this. That last episode was a great episode. I thought this was a great episode, too. Just really punchy, actionable stuff and, like, holistic, too. Yeah.

I felt like it's. It's, you know, be a good person and be integral in what you do. And, yes, kind of feeds out. Right.

But when I was reading through these names like these superstars and Kobe Bryant, obviously, you know, the current circumstances have him in the news in such a major way. Untouchable. And you think that they. That their success is all about ridiculous drive and being superhuman. And it sounded like it was just actually being human.

Yeah.

All right. Interesting, interesting, interesting. Do we have a caller?

We do.

All right, so this is. Do it live.

I can.

I'll write it, and we'll do it live.

Let's talk.

Yeah, good.

Let's do it. All right. This is Casey. You met her at storybrand.

Oh, this.

This past week in Nashville.

Yeah. Okay.

Should be.

That's funny, what he called you. Casey. It's prophetic now.

Yeah, right?

It was prophetic.

He was just talking.

This is Katie.

He's like, oh, when Casey comes on.

Yeah, my phone just.

Hello?

Oh, I wonder if the reception down in this dungeon is part of the problem.

Yeah, Casey there.

Hello?

Casey, can you hear.

Can you hear.

Can you hear us? Casey? Oh, wait.

There you are.

Can you hear me?

Yeah, we can hear you.

There you are.

Hey. All right, so you are on, and Mike's here.

Hey, Casey. How are you?

Hi, Mike. How are you?

Good, good. We are live as it goes.

Live.

I mean, we're as live as it can be. What's. What's going on? You got a question?

Okay. Yeah, Yeah, I got a question. Okay. So you talk a lot about systems, and, you know, as a business owner myself, I know that you want to create a business that depends on a system and not necessarily the person running it. Total believer in that I've used that method. I've done the four week vacation. Thanks the clockwork. Super grateful for that. Yeah. So my question is this. How do you protect your house? Or like, how do you protect what makes your business work so well? And, and also how do you pivot when an employee who was once the face of a specific service or department is no longer in the company?

So those are some tough questions. So to protect the. Every business has its own secret sauce. Ultimately, the secret sauce is something that even when spoken about, can't be stolen. So I would argue the secret sauce this company is the, the culture here is so strong that even though everyone knows our mission to eradicate entrepreneurial poverty and even though we give away our strategies left and right, no one can match the uniqueness of our culture. So ultimately your, your greatest secret is something that's innate and can't be stolen. So I wouldn't worry about that. When the, the face of the organization leaves, that is a tough one. And so that needs to be navigated effectively and proactively if at all possible. So if this person blindsides and says I'm out the door, you're in trouble. And a competitor may actually even pick them up because they're an established face. You've seen this in commercials. There used to be the guy who I think was with Sprint or with Verizon and he went to Sprint, you know, same thing. That's a strategy that competitors will use. So we need to immediately notify your clients saying such and such was a spokesperson for our organization. I want you to know the heart of the company that was serving you is here, strong and ready to serve you. And a new face will rise up, but we want you to rest assured. So the immediate thing is to give confidence and assurity to your core customers. Secondly is then to start a new branding, not necessarily around a new face, but putting a new front out there and saying, hey, you know, our company is now represented by just our, our logo or our brand. But to start a aggressive campaign that buries the old person, that's the, the best approach. It, it is a difficult challenge. Let me, I'm just curious. That person that left, did they abruptly leave or was it a, a hospitable kind of stretched out departure?

Well, mostly abruptly. I think for me, you know, in my business, I work really hard. I don't necessarily want to be the faith, even though I think I have to be a lot of times. So I work really hard to build people up and empower people and put people in positions that can take on some of that publicity when I don't necessarily want it.

Yep.

And so, you know, a couple situations that I'm thinking of in particular, it's been not really abrupt, I mean, a couple of weeks or so, but still hard, you know?

Yeah, yeah.

When someone's used to seeing one person for one thing, and they're. They're kind of known for that.

Yep.

You know, it would be like Kelsey or Adrian or somebody leaving that. That you talk about all the time.

Yep.

Yeah. No, I understand. And it can be very damaging. One strategy going forward now is to get multiple spokespersons working under an umbrella. So for profit first, we have proffers, professionals. Many people actively speak about profit first. But if any one person goes rogue, so to speak, we're protected because there's so many other profit first professionals representative out there. And for our brand, the MM brand, we call it, I'm the spokesperson, but the work I do is almost exclusively spokesperson type of stuff. So I do the interviews, I'll do television appearances and stage speaking, but that's it. And all the other work, Kelsey, as our president, is. Is managing all that. So I understand your point. A clockwork company ultimately has no dependency on the owner. So I myself have, I gotta say, painted myself in the corner. I've positioned myself, but knowingly that this is not sustainable, to be the sole spokesperson. So even for myself, if I want this brand to grow further, there's going to be a point where I need to bring on multiple representatives. So that's how I would do it going forward.

Yeah, that's a really great point. I like that a lot.

Good. Casey, thank you so much for spending this afternoon with us on the phone and wishing you entrepreneurial success. You're welcome. Take care.

See?

Bye. Bye. Hey, I'm getting a little bit better at those.

Yeah, yeah, that ending was much better.

Yeah. The other ones, I'm like, hey, just cut them off. Like, that was our first one. Hit them.

Hit the mute button and get them off.

Anyone watching the video, they saw me do the kill sign. Like, I'm getting a little bit better. I'm getting a little bit better.

All right, so the guests were good.

I just sucked.

You know what time it is now, right?

Oh, game time.

Yeah. So what is the fake one?

Okay.

All right.

I love that. That's my favorite audio you've made up.

Oh, really?

Yeah.

Oh, I'm working on a bunch of other ones.

So let's just be clear. We're picking the fake one.

The fake one.

Okay.

Yes, there are two. Two of these products are real.

What's the fake one?

Oh, that sounded. I thought that was the thing. That was you.

Yeah.

Oh, that's pretty cool.

Okay. Secret urinal golf club.

Oh.

Ever find yourself on the course and realize that those beers are going right through you? With no bathroom in sight, the urinal golf club solves that problem.

That poor caddy looks like.

Oh, that's a good point, Kelsey.

Looks like a real golf club but with a screw off blade. You can now use the bathroom anywhere on the course. Holds up to 375ml.

It's probably limited to male consumers. I don't know.

Well.

Oh, you better be some other collective device.

You got to get the spray adapter.

For that spray adapter.

Okay, next one. Virgin Australia kids class cabin. At Virgin Australia, we realized through countless hours of research, the magic of flying is discovered at a young age. Every year we fly over 900, 000 children all over the world and thought we could do better for the children and the parents in the kids class. Only cabin kids five and under taken special care of by flight attendants. They want to make your child's flight extra special. 100 adult free and 100 fun. The kids cabin includes more colorful and relaxing decor. Let us take care of the children while you enjoy your flight.

So if I. If there was a buzzer and I hit real because there was so much detail. Like, if you spent that much time, no wonder you're not getting any sleep. If you actually wrote all that copy.

And it feels very virgin. Like.

Let's finish the game, shall we?

Sorry.

Geez. All right. Stained underwear wallet.

Oh.

Need a perfect hiding spot. No one will go near. The stained underwear wallet is disguised as a pair of white briefs, but with two exceptions. There's a yellow pee stain in the front and a brown racing stripe in the back. Use the hidden zippered crotch area to place valuables and then throw it on the floor in the laundry room. Your valuables will absolutely not be touched by anyone.

I love it.

You're not supposed to use it in public then.

No, it's like a secret thing in your house to hide money and valuables.

Okay.

Yeah.

So you leave in your laundry. Oh, so it looks like underwear that's stained up.

Yeah, exactly.

You throw in your hamper so it's.

Like a safe in plain view.

Yeah, I've seen things like that. You know, they. They make a screw off Barbasol shaving cream and you pull the bottom.

Yeah.

And you put it in your, you know, in your. Your cabinet.

But clearly that's too alluring.

It's too alluring. So they said, what else can we think of? They said, oh, what if we had poop stained underwear?

It's not alluring.

Yeah. Okay, So a criminal would go after that.

Right.

So one of those is fake.

I'll tell you this. I think the pervy criminals, because there are a lot of those people, that's exactly what they go for, is they go for the underwear.

Yeah.

The more mauled up, they want to do disgusting things with that. So, yeah, I would say that's not.

They accidentally, like, kick it or something or touch it. Then, yeah, they know it's not just stinky underwear.

Yeah, but not really. I mean, it depends on how.

But then they.

Depends on how big the pouch.

Like, well, there's like a wad of stuff in there. Like, oh, my God, there's a gold bullion in this.

Well, if you see a racing stripe, you're assuming maybe somebody pooped their pants.

Yeah, it's true.

That's true.

Yeah.

I. I think the fake product actually is the stained underwear.

I do too.

I don't think it's effective deterrent. I think. I think most criminals that are perverts would go sniff that stuff. They pick it on first.

All right, well, I was hoping to trick you guys, but I did.

Nice fake out.

Guess what the fake product was.

I think number one, applesauce.

Yeah.

The virgin kids.

No.

He wins.

Now we know his strategy in the future.

Boom.

Yeah.

And that's why I've been up for 24 hours writing copy.

Did you write that copy all yourself? Yeah. Well done, Jeremy.

Thank you.

He earns. You earned your name back on that one.

Yeah, I was trying to make it as detailed as possible because I figured.

That that was great. I was like, he just pulled it off the website.

No. So. So this is. Okay, so let me just run through this real quick. Urinal, golf club. It's a real thing. I. I don't know if it holds up 375ml, but you literally unscrew it.

Poetic license.

The virgin Australian kids class cabin was actually an April fool's prank. That virgin. April pros.

Yeah.

That virgin ran to make people think that they were going to start one of those. It's actually a good idea. Yeah.

Yeah.

And then the stained underwear wallet is. You can go on Amazon and buy this thing. It looks disgusting. But then where the crotch area is, it zips from the inside. You put your money and stuff and then you fold it back over and all you see is like a brown stain.

I wonder how much money you can stuff in there.

It looked like there was like a wallet and keys and stuff.

So I'll be. Entrepreneurs have some amazing stuff they have out there.

Yeah, it's pretty crazy.

One more thing that's amazing. So we want to invite you to come to we want to invite you to come to the Mike Motorbike website because there's amazing content up there for you all for free. So go to mikemotorbike.com click on the button that says get the tools. We have free chapter downloads from all of my books. My brand new book is called Fix this Next. We have some other content I used to write for the Wall Street Journal and even, even other bonus stuff. And all that stuff is for free in one email. So go to mikemotorbike.com click on get the tools to get all for free. And while you're at we're just a week away from the brand new release of Fix this Next. So go to Amazon and pick Up Fix this Next.com Fix this Next right now.

And if you want to do a live call on the air with Mike and you got any questions, send an email to Jeremy Mike Malice.com thanks for offering that.

All right, see you guys. Bye.

Bye.

Sa.