Chris Winfield: Networking and Media Exposure for Your Business

Have you ever worried about not having enough cash on hand? A line of credit from Financing Solutions is the ultimate cash backup plan because it costs nothing when not being used and it's easy to get in place. As a loyal listener of my podcast, if you visit fscreditline.com today and put Mike in the referral section, Financing Solutions will give you a $250 credit on file. You never know when you might have an emergency, especially, especially nowadays. So don't wait. Get your line of credit in place today. Unprecedented times are upon us and our businesses. No question, for our businesses to succeed, we need to do the right things at the right time and in the right way. That's why I wrote Fix this Next and that is why I teamed up with Ultimate Bundles to do a free webinar. You are about to discover exactly what your business needs from you right now, especially in these unique times. Reserve your seat for the free Fix this next Ultimate Bundle webinar@your ubwebinar.com that's UB as in ultimate bundle webinar.com so go to ubwebinar.com right now. Hi, I'm Mike Michalowitz, and I'm on a mission to eradicate entrepreneurial poverty. Welcome to another episode of Entrepreneurs. Yeah, it's pretty good music, right, bro? I see Chris Winfield bang his head around. You two are like the backup dancers, kind of just bobbling the heads in the background. Amy's finally fixed her headset. Oh, shut up, Jeremy. We got on social media. That's why I recorded it.

Yes, I was.

Get it to me. I want to welcome everyone to our show. This is a show where we eradicate entreal poverty. You know what that is? That is the belief that entrepreneurs, the day you start your business, you're a tremendous success. You got tons of money. You never work. The reality is struggle, massive risk, and we're working our asses off. While we close that gap on the show. We help entrepreneurs be wildly successful and achieve that vision you set for yourself. Now, we have a great guest coming in today. His name is Chris Winfield, personal friend of mine. I'll introduce him in a second. I do first want to say hi to our in studio staff. Our president, Kelsey Ayers is here.

Hello, friend. Thank you for listening to us.

From this angle, it looks like you have a mustache made out of metal. It's just the arm of the thing just goes right over her schnoz. How you doing, Amy?

I'm doing okay, Mike.

So you were wearing your Headset upside down. I've never seen that in practice. What I mean is, the audio was going out.

No, you have to tell them.

I don't have to tell, but the best part is as I'm filming, I'm like, you're not a tweeb. All right, don't be. Don't be self def. You're. First of all, you're awesome. Now I got to build her back up. You're amazing, but sometimes you do stupid things and Jeremy's here. Hey, what's up, Jay Bone? How you been doing, man?

Good, man. Oh, we switched computers. You got to hit record.

Oh, my God.

Remember all that whole debacle? Okay, yeah.

Don't forget. Do we have to do the entire show over again? Chris Winfield is falling off the screen. He just. He just fell down, defeated. Good. Thanks for reminding him. Record before.

Good. See, that's what I'm here for, you know? All right, yell at me all you want.

Well, we got some serious conversations to have, what's going on in the current world after the show, but we have an opportunity to take care of here. And what it is is getting media attention, getting exposure for your business. I do want to thank nextiva who supports this show. They're ready, willing and able to get you a phone system. We'll talk more about them at the end. But let's talk about Chris Winfield, personal friend of mine. We met on the set of. Do we meet on the set of msnbc? That's not true at all.

No. You met me at one of my dinners.

Oh, that's right. That's right. He. So he sends me an email, says, hey, man, I want to come to a dinner. And I'm like, oh, these dinners are so stupid. And I look at the list, I'm like, I'm like, I'm the stupid one. So I, I'm going to go. But I'm. Believe it or not, I'm. I feel very introverted in large groups. I cannot socialize comfortably. It's very energy draining. Like, I'll go and I meet Chris. Chris is the most affable, approachable, friendly, supportive guy I know. And maybe that's the key to working the media because he's beloved by everyone that knows him. You feel like he's your brother from another mother. And. And then you find out this guy is the master of media. He's. He's personally been featured on Wall Street Journal, New York Times, MSNBC, NBC, ABC, anything that has a specie in it. Since B.C. he's been doing this stuff since B.C. since B.C. and he's helped me out of his own kindness and generosity in getting further exposure and he served countless other entrepreneurs. There is no other greater expert on getting attention for your business than Chris Winfield. So, Chris, welcome to our show. Show.

Welcome, Chris, welcome.

Sure, sir. He's a sure sir.

Yeah, yeah.

Dude, why would you. Why'd you get into this space in the first place? Cause I knew you. You weren't even in this space yet.

I know. I read about myself in this book, Clockwork.

You never read it, did you?

Yes, I listened to it.

You never read it.

Actually here is so perfect. I was coming back from New Jersey, my parents in New Jersey. And I listened to the audible. I listened to you on like two or three acts. And I did it from New Jersey because I really wanted to experience the way like you were when you wrote it and everything. So I did listen to it and yeah. So my background was actually I was not meant to be an entrepreneur. It's so funny. This is talking about entrepreneurial poverty. And I was not meant to be an entrepreneur. I did not have those aspirations. I grew up in a lower middle class family. Everyone in my family worked in a school system. I was the first person in my family forget like having my own business to not work in a school system. And I worked at a job. It was at the end of the dot com days and it was this web development startup. The guy who brought me in was like a family friend who was a pharmaceutical big guy in pharma world who was like something six months in, he was in rehab. He had a terrible coke problem. He had left his family and out of the four partners, he was the most stable of the four. So you can imagine. Yeah. One of the guys was from Strand Oakmont, which is Wolf of Wall street territory. It was insane. And I left there. Eventually they just stopped paying people and it was horrible. I'd learned everything not to do there. I started my own company. It was a web design agency as well. I just wanted to do things differently. But I had a couple of problems that maybe people in your audience can relate to. I had no money, no connections, and there was like 5 million other agencies doing the same exact thing. And I was like, what am I going to do? Like, what do I do? How do I get my company? Now it's called Super Connector Media and I'm known as the Super Connector. I had no connections, no money, so I thought about media and I knew like whenever I'd see somebody on TV like, let's say I'd see you on tv. I want to know that guy. I want to buy his book. I want to work with him. So I thought about that for myself and I'm like, how can I reverse engineer that? How can I do that for me? And I end up getting in an article in the New York Times about remote working. And they mentioned my company. People started contacting me. Then the next year, I got this huge article all about, like, what we did. And I got my first multi million dollar client from that, and I was hooked. But that I. That's how I. That's where it came from. It didn't come from wanting to just improve. It came out of necessity.

You know, one of the strategies you used, but it was very generous and seems like very expensive, was you were hosting those dinners and there was, you know, 20, 30 people there at the end. I thought, everyone's gonna split the bill or you'd stick me with it. But no, you covered for everybody. And you weren't spending time saying, hey, Mike, how can we do business together? It's just like, hey, nice to meet you. Is that really a clearly worked for you, but is that a good strategy? Isn't that super expensive?

Yeah. So yes, it's expensive. But if you think about, let's say one of those dinners costs like 5,000, let's say. So think about what those types of relationships, getting together, entrepreneurs, influencer, et cetera, that all are able to potentially help you. So the law of reciprocity, you familiar with it?

Yes.

Okay. So essentially, you help somebody, it's going to come back to you. So the philosophy is just like, all right, if I'm out there helping people, it's going to come back to me, and it always does. And I think that with relationships, you have to think of the long game, and relationships make everything easier.

Okay, so. So when you assemble those meetups, were they strategic? Were you picking people? You're like, oh, that person I can benefit from, or were you thinking that person could benefit another person at the event?

Yeah, I think both, because, you know, I'm also honest in terms of, like, if there's somebody that I want to get to know better. And maybe when I say that I could benefit from them, could also be personally, you know, I think that's just as an important thing. Now your question though, about can that work for everyone? It doesn't have. You don't have to do it in New York City. You don't have to do it with 30 people. You don't have. You can make it zoom calls, you know, like right now we're in this crazy world as I'm watching you cough into your hand and touch your face and rub it.

What are you talking about, dude?

Breaking every rule.

I know, I know.

Yeah. But right now, think about it. More of this. It's like around connection and it's like one of these things. Like I, the other day I reached out to people. Like I reached out to you and just sent you a text, you know, just saying, listen, I'm thinking about you, believe in you. You know, I think that's what's so important is that that's the bigger side, is the importance of connection. And it's more. It's going to be more important now more than ever.

So you have this reputation of excellence of getting small businesses exposure in traditional media. Right. Forbes Inc. Let's talk about the upside of that. What's the benefit of getting a media. I don't think it's what people think.

Yeah, yeah. So a lot of what people think and typically how PR is done and what we do differently. So I have an agency now and it's called Super Connect Communities. Our tagline is PR done differently. And what do we mean by that? Well, it's not about like that initial placement. Like, if you're thinking like, oh, I'm going to go into today's show and now I'm going to make millions of dollars off of sales on that. Yes, that can happen, but you should never expect that. So I go on a show or something and I expect to get zero directly from that. That's my expectation. Like, I just go into it thinking that that's 20% of the value. 80% of the value is what I do with that. So how do I use that on my landing pages? How do I use that to ignite my tribe? How do I use that for my sales team to send out prospects? How do I use that for my email newsletter? How do I use that as part of my Facebook ads or my LinkedIn ads? How do I use that to help me get a lower return on ad spend? Things like that. So that's where 80% of the value comes from, what you do with it, how you leverage an amp of by.

That authority and trust, what's the power in using it? I put on my landing page. But why would I want to do that?

Yeah. So perfect example. So what I like to do, and I think this is why we get along so well, is make things really simple and so that really anyone can understand it because I think of myself as very simple minded.

So we're both simpletons. We really are.

Yeah, we really are. So a great example is this. So you're looking at my view right now. My parents will come. So my parents, I always just think of as like, all right, normal middle America, you know, that type of person. They live in New Jersey, but to me, that's, you know, kind of middle America.

You're such a New Yorker, dude.

So they come to my apartment and they're like, my God, Chris, what do you do? You connect people, like, how do you make money? Like, I don't understand it, blah, blah, blah. So. And I could sit down and try to explain it to them. So I just think of them as like a typical prospect. They just don't understand completely. So then their friends see me on NBC News. They text my parents, or my parents are somewhere and they're watching and they see me pop up. And all of a sudden, now I get a text from my parents saying, chris, you're so successful. We're so proud of you. Nothing changed other than their perception.

Interesting.

I could have had the career ever that day, lost, you know, all kinds of money or whatever or. But the perception, just because of the trust, the authority, everything that goes into people's idea about the media, about what happens, that's what changed. And that's the same exact thing for your prospects, your customer. So a lot of people, like, you could send out something about your book and about your next one, fix this. Next you can send out a whole thing, why you wrote it, blah, blah, blah. And everyone's like, okay, whatever. Then it gets picked as Oprah's book of the month. Everyone is all of a sudden like, oh, my God, Mike, you're the best. It's the most amazing book ever. So that's the difference because it's about also what it tells them about you and how it makes them feel about themselves and everything like that.

Yeah, it's interesting. It's like when an external party endorses you and media is not necessarily an endorsement, but when an external party endorses you, it's different than you trying to promote yourself 100%. So, yeah, no.

And you feel more comfortable, like, sending that to somebody than you saying, oh.

My God, I'm so great.

This next is the best book ever, right? And you know, you're like, who said that?

You're like, my mom did, right?

And then like, if it's the New York Times saying that, then it's like, wow. And you feel great. About sending that to everyone and be like, wow, this is such an honor.

So how do we go about this? I know your firm provides PR services, but is there a way I could just start on my own?

100%. So the first thing to think about super quick is think about this feeling that comes up. So the feeling of fomo. So somebody else. So for you, let's say there's a couple of different authors out there or speakers, and they're always getting their message out there. They have huge book launches, everyone's covering it, they're on tv, they're doing all this. Now, what typically happens when we see that is we feel like shit. We're like, oh, my God, it's true.

I don't want to admit it, but it's true.

I feel horrible about myself.

I suck.

I suck, right? Exactly. So that's like, we call it the feeling of fomo. Like, you're like, oh, that should be me. So what we ask people to do is instead of using that to make yourself feel terrible, use that to lean into it and allow yourself to see. Like, this is what I want. So I'm going to look at this person who got this media, and I'm going to see everything that they got, who covered them, who did this, who did that, and really lean into that and knowing, all right, if they can get it, so can I. So that's the first part. And then just seeing like, all right, who are all the different people that covered this person? Who are all the, you know, where are they? Like, reach out, put together a list of all those different people and follow them on social media. Start commenting, doing all these different types of things, right? Very, very simple. Then really start to lean into your message. Like, what makes you different? What are the parts about you, your story, your book, whatever it is that make you different? So most people will have a USP for their business, unique selling proposition. I also ask people to have it for themselves. What's the thing about them that makes them different? So for you, you do a good job of this with the entrepreneurial poverty and your mission and all these. But most people don't have something that's a sync. And you also might want to even make it simpler, like for more mainstream, because a lot of people like entrepreneurial poverty, like, what does that even mean? And, you know, so you can make it again, like, dumb it down to the fourth grade level. The best books are written at that level. I think yours is like, about in first grade.

Right, right, right. I knew that was coming. Thanks. Thanks for the purple nerple.

I don't even have a book, so you could say I'm at the zero level. So thinking about that. And then here's like the final thing that I'm going to just say every, I believe that every person has within their network right now the people that they need to get media. So do a top 20 list. So what you're going to do, super, super simple. And you can get this on our website, superconnectormedia.com there's a exercise for this. It's a top 20 list, but it's really simple. Think of 20 people in your network, not your professional network, not your business network, your network you've ever met that could potentially help you get media. So maybe you went to college with somebody who's now a producer for a talk show. Maybe you're somebody in your audience, is a contributor for Forbes, whatever it is. Think about all these people. Write them all down. You're going to create four columns on a piece of paper. The first column is going to be all for all 20 of those people. Write them down. You can do more than 20, but you have to do at least 20. You and the next column, you're going to give them a score, 1 to 10. What's their level of influence? 1 to 10. Don't overthink it. Not are they an influencer? What's their level of influence in terms of being able to help get you on, in, on around in media? So give them a score of 1 to 10. The next column is going to be again, you're going to score 1 to 10. How likely are they to help you? So if it's somebody in your family, I hope they're a 10 or else that's a whole nother podcast episode. But if it's somebody just met like you know, and there are two so great example, like if that person said to figure out what you can do to help them, and I'll talk about that super quick, but then add up those scores. Contact one of those people each day for the next 20 days. The ones that have the high scores that are very likely to help you. You come right out and ask them, say, hey, I was listening to this podcast episode. This guy was talking really fast. You think he's from New York and he challenged me to reach out, can you help me get media? Blah, blah. Sometimes people want to help you. Like that's the thing that are waiting for the call. Entrepreneurs don't realize that because we feel amazing when we help people, but we Hate asking people for help. So the reframe is just to remember how good you feel when you help somebody and don't deprive other people that gift of helping you. So if it's somebody who has a low score in terms of wanting to help you, what you're going to have to do is figure out how you can help them. So let's say you put Mike on the list and it's like Mike is like you went to one event of his and he hardly knows you and you want to get on his podcast or something, but he's like a one or two. What you're going to have to do is think about what you can do to help Mike. So one of the greatest things to think about for people is what do they have coming up launch wise. So this doesn't matter if it's somebody launching a course, launching a new product, launching a book, or an A list movie celebrity launching a movie. Everyone is at like their most vulnerable when they're launching something. Mike, you know this. You launch a book a year or more and you launching events doesn't matter. It does not go away regardless of the level of your success. So figure out, all right, what could I do to potentially help Mike around his book launch? So could I offer to buy some books? Could I offer to leave a review and make sure he knows about that? But that's how you wind up building a relationship with somebody that you don't have or a strong relationship already.

Love it. We are, sadly we're out of time. But there's so much more. I know we were talking about the topical stuff. Right now we're experiencing coronavirus is recording this. It's a major topical opportunity for exposure for businesses who spin or people who spin their USP to address the topical stuff and other stuff. So where can our listeners go right now to get this information from. From you. Additional information.

So then go to superconnector media.com that is my website, my company's website, and connect with me on Instagram. Chris Winfield.

Everyone go to his website. Chris Winfield. Check out Super Connector Media. Chris is one of the good guys in the space. I'm not saying there isn't other good people, but Chris is such a giver, such a good guy and. And he won't stick you with the bill, apparently. I've never been stuck with bill when I've been out to dinner with you, so. Or lunch. So you want one.

So the crazy thing is that I thought you had paid all those. So I cannot go back to sorry because I did promise that you ruined my day. So I really thought, like, I kept telling the guy, that's the guy.

It was my confusion. I thought that was reciprocity. I was like, chris, don't worry about the bill I got you. Like, oh, my God, that's so generous. Like, no problem. When you left him, like, my name is Chris Winfield. I can't pay this and I ran.

Okay, good dude.

Thank you for joining us today.

Love you, brother.

Love you, man. I'll see you later. Truly love Chris Winfield. Just such a good guy and just very open and very approachable too. He shared his struggles in life and business and how he's been able to spin it. So there's a lot to learn from him outside of media. All right, here's what we're going to do, Jay Bone. We are going to recap what we learned. Do we have a game today or is it.

I do have a game. I have a game and a question.

Oh, game and a question. A live call or a pre record?

Just a, just a regular question. Can't come through email.

Awesome. Do we have a. A. A stinger? When I say but first.

Well, I do.

But first sting me.

Now I gotta find it. Now you put me on the spot here.

Yeah, well, let's do.

Wait. But first, let's do it again.

There you go.

But first, I do want to thank next diva voice over IP phone system. They're extraordinary in unordinary times. And we actually just got a client that's having some struggles in their business and the phone is. Is critical to them right now. It's. It's a. Been an issue. So they said, hey, who do I talk to? I'm like, just call support. But then I, I reached out to the owner or one of the owners and he's like, no, no, that's an issue we're going to take care of at the ownership level. So. Holy cow. You know, and they're. They're. They're 600 employee companies just to get a sense for that. And I am on their board. That's the. Probably the influence.

I didn't know that we've ever heard that before.

Yeah, they're B O R E D board. That was hurtful.

That was. There's, you know. You've never been hurtful, Jer. I'm wearing this new moisturizer, so I got this stuff called Avena Aveeno. Is that vino Savina? Oh, is. I didn't even know that there's an O at the end and Supposedly all natural, but look how much grease is on my face even. God, it's like.

That's just your lunch.

I fired down that lunch. You think I.

Good job.

That was good. That was cute.

That's for this?

Yeah, yeah, for wearing the thing backwards. All right, I love you guys. Let's talk about what we learned here. I'm going to turn off the zoom because it says it's running out of time. So what we learned today. How about Kelsey, start us out?

Sure. So I really love when he said at the end, you really like to do good things for other people, but it's hard to ask for help. So just reframe and think about how good it is or how good it feels to do good for other people and. And let other people do that for you.

I like that Aim. What was your big takeaway?

I agree with that, too. I also love, like, this recipe for finding out who the people are in your life.

Like this.

Breaking it down into the columns and.

Then figuring out that very formula.

Yeah, that formula is really, really cool.

I think it really works, too. Who do you know that's in the media? Amy, how can you help me?

Oh, let's see.

I was just trying to think, like.

Did I ask the right way? People, did I asked the right way? No, I bet you do. I bet you do. But I bet you it's the person that's once removed you haven't talked to.

Right.

You and your daily circles.

For me, it's like somebody who's in, like, dairy media. Like, I don't know how many people that can, you know, help.

Dairy media?

Yeah, she's like. She sells advertising space and who does? One of my good friends. So, I mean, but she.

That's massive. That's a huge opportunity. Dairy media? No, for someone that wants to get there. I'm just saying you have a connection.

Yeah, exactly.

We should. We should start a dairy business.

Ice cream eating. Tasting.

Yeah.

Oh, ice cream. Yeah.

Now, she seems super cool.

She is super cool.

Is her name Amy?

Her name is Amy, yeah, but it's not.

She's me.

Has she ever invited you to the ice cream eating?

I cannot go to the ice cream. You have to, like, be in there.

Oh, she's an. I don't even know why you're friends with her, actually. Jay Bone, what'd you learn?

My favorite. Well, I mean, there's a lot in there, but one of my favorite things he said was 80% of the value comes from how you leverage it.

Yeah, I like that one. I like The. Well, this is parlaying off what you said. That should be me. Feeling like when you see someone else in the media, that should be me. He says that's simply the gateway to ask what's their path that you can then follow as opposed to, you know, burying your head in the sand and saying, oh, that sucks, and eating the.

Whole bag of Oreos.

And I like, like really analyzing what makes you different.

Yeah.

Yes.

Yes.

All right. Jay Bone, do you have some more transition music? I love when you hit the music for each segment. There you go.

Yeah, yeah.

What do you got for me on.

Okay, so here. So the question. So I have a couple serious business questions and one really funny, weird random question. Which one would you prefer?

You call it funny Weird.

Funny weird.

Yeah.

Okay. This is from Andy and he wants to know, Andy, you were given the choice to drink three beers and then shrink down Main street in Boonton or get your chest hot wax on camera. Which would you choose?

So, Andy, you're my kind of weirdo. So walking down Booton drinking, you'd be.

Drinking three beers, 40 year old.

Yeah.

No, if. If you had a choice between those two. So basically chug three beers and then streak down mainstream.

A streak. Streak. I didn't have a streak.

Streak or get your chest hot wax.

Hot wax on. Yeah. First of all, streaking I think is illegal. I think.

Well, that's part of the wrist.

Yeah, that's really.

Yeah, yeah. But I'd rather hot wax my chest because that's not illegal. At least you can't get arrested. Oh, yeah, I actually do. So I actually have to trim my chest hair. I got a lot. Yeah, yeah. Some people say think I'm a walking Brillo pad at times. Seriously, do you like chest hair on a man or not? Yeah, yeah, it's okay.

Fine.

Because some people gross. That. I'll tell you what, hair is not appropriate. Back hair.

When it comes creeping up over the collar and down.

Oh, the fluff collar.

Like a fluffy fist holding on to the person's collar.

Horrible.

Did this happen to you as you get older, do you chest hair? No. Oh, I. I have some like fluffy light back hair, which is really frustrating cuz I never used to. So as I got older, hair started popping up places.

Hair goes way where you want it. In the top of your head. It's right. Exactly. And it appears where you don't want it.

Yeah.

Have you ever considered getting waxed or streaky?

I. I actually have gotten waxed.

Really? Yeah.

I got my Brazilian. No, my back.

Oh.

And she was like, I don't even want to charge you for this because there's nothing there. And I was like, but it bothers me because I can tell it's there, you know?

Yeah, that's good.

Yeah, that's good.

That's good.

All right, you ready for the game?

Yeah.

It's time for everybody's favorite game.

Now the music kicks in. I love this music.

Yeah.

Perfect.

Yeah.

So what is the fake one? This was the fake one. I like that.

Okay, so which one's the fake one? There's those. One fake.

Okay, one fake.

One fake.

One fake. Two real.

Yeah. Two real. Okay. Three second abs. Want to have a six pack but can't make it. Make time for the gym.

Yeah.

Introducing the ab enhancer. Made from the latest thermal grade plastic, the Ab Hanser is a grid that straps around your belly and instantly turns fat into a six pack. Wear it under a shirt and it looks like you were in some serious shape.

Oh. So. Okay. Gotcha.

It's like a grid that you.

It's a grid. It's a grid you throw on.

Bloody bath mat. Are you a fan of horror films?

Yes.

Now you can own a bath mat that turns blood red when wet. When stepping out of the shower, your wet feet will create red footprints that look like a crime scene.

That's disgusting.

Oh, that's smart.

Not recommended for the elderly. And then finally, Kitten Mittens. Tired of your cat clawing at your furniture and making too much noise? New Kitten Mittens. Have a patent pending design. And slip on your cat's paws. No more client furniture. And they come in assorted variety of colors to complement any cat style. Kitten Mittens. We're making a safer cat.

Okay. All right. So I have an opinion. I want to go last because I, you know, for a while, I was the one producing these games. So I've done a lot of research, and I think I have a. I have a little advantage because I know some products I think exist.

Oh, you came across some of these?

I may have. I think. I think so aim your first. What's the fake one?

Okay, I'm gonna go with. At first I thought this one was real, but now listening to the other two, I think this one's fake. Three second abs.

Okay.

And what's your reasoning behind that? And speak closer, speaking to the microphone.

Because I think I've seen.

And flip your headset so that yours are facing out.

Kitten Mittens. And I think I've seen the bloody bath mat.

Okay.

Okay.

I think so. You're basing upon what you know is out there and what you own.

Think I know.

Okay, so you currently own that.

Okay, yeah.

I say the same thing. I. I feel like there's something similar to the 3 second abs, but maybe not that exactly, but I feel like the Bloody Bath Mat that makes sense that would exist, and the kitten definitely makes sense that they would exist. And I feel like I see something similar. I don't know if it's for kittens or like full size cats.

This is actually a softball. I thought.

I thought that you thought it was a cat mitten.

No, no. I thought you guys were all gonna nail this, but so far.

Yeah.

So Bunny Bath Mat.

Could I go, dude, just name all three? Yeah, exactly. Is it one of these three? So I think Three Second Abs is.

Is.

Is Maybe the. The title's been changed. But of course a product like that would exist. I think it should be called Instant Abs. So I think that does exist. Kitten Mittens. I'm gonna do a psychological player. Here's why I think it's not Kitten Mittens. Because Jeremy has such an affection toward animals that. Especially cats, that he would never say something that would harm them. And he doesn't want to encourage any of our listeners, if it doesn't exist to start making these things because he loves cats.

But he obviously thinks it's a good thing, judging by his copy.

Yeah, but he doesn't want. Yeah, it's true. It's true. I'm going with the Bloody Matt. I think it's a great novel idea, but I don't think it exists. So that's my conclusion. Which one's a fake product?

I milked a cat once.

What kitten?

The kitten.

The kitten was fake.

Yeah. Yeah. So Kitten Mittens is from an episode of It's Always Sunny in Philadelphia. Charlie comes up with this idea for kitten, and the cat, like, can't stay on the table because it keeps falling off because slippery. So. So yeah, so that's the fake one. The Bloody Bath Mat is.

Look at that.

He was promoting a bad product for cats.

Makes no sense. D. Who are you? You're a sadist. You're a. I won.

I fooled you guys. The Bloody Bath Mat. Yeah, that is actually. Sadly, that is a real thing. And the 3 second abs is like a. One of those, like, jokey products that.

Nobody would ever buy, but you would.

See it in the store.

I had no idea. Jeremy, well done. I'm proud of you.

Thank you. Thank you. Appreciate that, sir.

All right, give me some tune out music while.

Yeah, we're we're wrapping up. Right.

Okay, let's wrap things up. So one thing I want to share with you, my dear friends, is go to our website. I don't know when does this go live? This. This episode?

This one is next week.

Next week.

Next week.

You know, I got a brand new book coming out called Fix this Next. So I want to invite you go to a different new website called Fix this next dot com. There's an evaluation you can take for free there right now and identify what your business needs from you, particularly in crazy times like this. You need to know what to do next. Fix this Next, I promise you, will be your solution. Fix this next dot com. All right, let's get out of here, y' all.

Oh, one last thing before we go. If you guys have a question, send it to ask Mike, Mike McKowicz dot com.

Boom.

Or send Jeremy jeremykem.com and email if you want to do a live call on the show with the title live Call.

All right, See you later. All right, guys. Hi.