Episode 129: Get Paid to Market your Business with Stanley Genadek

You know, Barry, have you ever seen some of Stanley's YouTube videos? What did you see when you tuned into Stanley's YouTube videos and they were.

Cussing up a stone? Profanity is left. Profanities, right?

Really? What kind of words were they using?

Every second word was a hip word.

Come on, Stan.

Oh, my God, Stan. I don't know if Stanley can come on this show anymore. Oh, my God, the profanity.

See, you gotta treat returned guests with a little love. That's all.

I love Chris. That Stanley starts. He's like, so you doing Word of the Day still? That's how. How much we've progressed.

Progresser.

Digress. That's how much we've digressed. Yeah, yeah, shut up. No, I'm serious. I'm serious.

Well, that's it. Let's do this. This is the Profit first podcast, episode 129.

Yes, that's right.

Time to kick it off with the Profit first podcast. Welcome to the show, everyone. My name is Chris Curran. I'm the founder of Fractal Recording and Pause youe Life.

And I am Mike Michalowicz, the author of Profit First. Yeah, tell me you've read that book. Thank you, Barry. Tell me you've read that book by now. And have you checked out the other stuff I've done? Serge the Pumpkin Plan, the Toilet Paper Entrepreneur. I'm joined in studio by my colleague, Christina Buldak.

Hi again.

Hello again to you. And you are listening to the. The Profit First Podcast. This is a show where we explore literally every element of profitability. I mean, last week was a. Was a doozy of a conversation when. When your life changes on a dime, how do you sustain a profitable business? Actually, today we're going to discover. What was that?

No, that was three episodes ago.

Ow.

Ow. Oops. Today we are going to discover probably the only platform in the world. At least that's what our guest argues. The only platform in the world that actually pays you to market your business. Does such a thing exist? He says yes.

Really? Yeah.

You say no. He says yes.

Huh.

So we'll see what that is.

Yes, we will. And we're also gonna give. After our guest interview, we give our takeaways. And that's always fun and exciting. And of course, our podcast, you can hear it anywhere. You listen to podcasts, itunes and Stitcher Tunein Radio. Maybe you like, anywhere. I use actually Podcast Addict for the nice. A lot of people use Overcast. I think Pocket Cast is a big one too. Anyway, any app, anywhere, anytime. Where am I going with this. Oh, the website. Profit first podcast dot com. Oh, yes, seriously, type it to Google. Type Profit first, man. So anyway, we have all our episodes there, all of our archived episodes. You can listen to any of them. You can also comment on them and ask questions all in one spot, which is awesome. And of course, like Mike said, this show is about profit. Profit is important. Revenue may be green grass, but profit.

Is the wallet next to your ass. He hits it out of the park, dude. When you start giggling, saying a word, I'm like, I am going to say a profanity left. A profanity right. I'm going to be cussing up an F storm or effing up a custom.

There you go.

Nailed it. So, dude, before we get started with our wonderful guest, say, Chris, what have you been up to?

My brother, dude, cross country. Do you ever drive for 27 hours?

Oh, man.

Oh, yes. Yes, I have.

It's just tremendous. I don't know why. I love. I love road trips and driving cross country. Yeah. I'm visiting New Jersey, or I did visit New Jersey, depending on when you hear this. And I drove from Colorado Springs to northern New Jersey, and it took two and a half days. But I like it, Love it.

And are you, like, are you cranking music the whole way? Are you. Are you listening to podcasts? What are you doing?

I do different things. I actually listen to some audio books through Audible. A lot of times I won't listen. Well, maybe half the time I won't listen to anything. I'll just be driving.

Oh, I can't do that.

Really. It's relaxing.

Sometimes I'm too manic. Yeah, I have to listen to something. If it's. You gotta be here at the office. I always have music playing. Otherwise my mind just explodes, I think.

So what have you guys been up to? Christina, how about you?

I'm so excited for Christmas. I don't know why this year. I think it's because Alex and I are moving in together. It's our first Christmas, you know, together. And it's just there's so much going on, and I'm just super excited this year.

K I S S I N G First comes moving in together. Next comes a baby.

Let's not rush things.

I'm not trying. Trust me. Trust me. You are not having a baby. I am not trying to rush things. No, I'm kidding. Well, remember that we, like half the office got pregnant.

Jackie and Aaron were two weeks apart.

Yeah. Yeah. That was half our office at the time.

I promise to get married and Then that will be the next.

No, I'm excited for you guys. And you're showing the Christmas. You got us a Christmas tree with lights on it for, you know, the artificial one for 50 bucks.

Yeah, it's pre lit. It's not like a huge one, but it's festive.

No, that's great because the Christmas trees, my wife and I went to look for an artificial one because it's actually purportedly more greener instead of cutting down a tree. And we looked into it and they're like $500.

Yeah, it depends on like the girth of the tree.

Oh, boy.

But no, we talked about this because, you know, I like the live ones because of the pine smell and all that stuff. I love that you get more of your money's worth when you buy the fake and then it saves the environment.

So this one's not girthy. It's.

It's not girthy.

Barry got jacked on that. All right, well, hey, let's go into some of the community shout outs. What news we got today.

So this came in from Jasmine Biello and she said, you'll be glad to know that I finished the Profit first audiobook. I set up my accounts, I got a profitability partner and I have been using this new method for a few months now and some wonderful things have happened. I now get paid. I started small for the quarter at 2% going into the profit account and it's growing nicely. I never enjoyed numbers before this, but now I actually look forward to checking my number several times a week. And I've been very disciplined about sticking to a routine. She says the idea of pulling out profit and owner pay and taxes before expenses has changed her life. Amazing.

Oh, wow. We have an echo on our thing. When you did that, that was cool. Yeah, yeah, that's the reverb. Sounded cool. Any new members to shout out or welcome?

We do. Actually, we landed someone today who now when you hear this will be in a couple weeks.

Oh, yes.

His name is James Cox. He's an accountant in North Carolina and he specializes in a couple different industries but automotive, automotive, trucking, food service, spa, salon construction, lawn care, and nonprofits. So if you live in North Carolina and want a kick ass accountant, he specializes in profit.

Not all accountants are the same. Some of them know how to drive profitability. And that means James just joined us. It means he's going to be going through our 90 day intensive planning and our new offices. You're buying training equipment because we're going to be setting up A training session only a few weeks from now.

That's correct. Ramp.

Ramp. Ramp. So we have members come in for what's called ramp stands for Rapid Ascension Mastery Program. And they go through a program to very quickly be steeped in profit first.

So basically, you beat people with the profit stick.

Rapid ascension. Rapid ascension. The power of Christ compels you. Right.

It's like.

It's like an exorcism. We try to get the accountant out of them and a profit advisor into them. Well, before we invite our guests on, I want to thank our corporate partners who make this show a possibility. Oh, yes, they are. Do you want to try to do it from your memory?

Would you like me to.

Yeah.

Zero.

Fundera.

Yes.

Next.

Diva fun box.

Yes.

Receipt bank.

Yes.

Oh, yeah.

Oh, yeah.

Yes. And. And Dr. Sabrina Starling is not yet.

I will let you know.

Let me know. Yeah. I'm so nervous. I'm so nervous. Okay, here's the deal. His name is Stanley Genetic, and, well, he came on our show year about a year back.

Episode 18.

Episode 18. We were just a little wee lady in the podcast community and we haven't grown at all. We're still. And we were crazy back then, but we. Things have gone a little bit off the track. Stanley. He emails me and says, mike, I gotta come back on your show. And I said, listen, we don't do repeat guests. And he said, well, now you're going to. Right, because I got something that's going to blow your mind. Now, let me tell you a little bit about Stan's background. If in case you're not familiar with him. Stanley Jeanette grew up doing the only thing he knew, which is why working extremely hard in his family construction business. Well, he's the guy who said, huh, I wonder instead of doing this work, if I can start educating people about this work. He started Dirt Monkey University to share his knowledge, and his YouTube channel gets over 1.7 million views per month. Now, just to put that in comparison, we're excited that we're getting over 2,000 daily downloads for our podcast. He gets 61,000 downloads every day.

Wow.

Stick that in your corn cob pipe and smoke it.

I will, because I have one.

Oh, you do?

Really?

I do. It's my grandfather.

Stanley. Welcome to the show.

Mike, Christina, Chris, thank you so very much. It's awesome to be back. I appreciate the opportunity to speak with your audience.

Oh, man, it's a. It's a privilege to have you here.

I'm sorry about. We didn't have a secret word for you last time.

Yeah, I was dreading last time you guys had me on episode. Episode 18, you pulled a secret word, but then at the end of the show, you talked about Stretch Armstrong. You talked about all these things, but you didn't actually have a secret word. And you guys know that I'm half Polish, so I was. No possible way for me to figure that out on my own.

That's true. I am. I am five, four, Polish to see.

Wow.

All right, that's. That's a Polish joke. Only a lot of people are smart. Thank you. Stanley, you said there is one platform out there, one marketing platform out there that actually pays you. Pays you to market your business. And to me, that's outlandish. But you're convinced it's true. What is it?

YouTube. And I want to talk to you about the science of YouTube, because there is people that are out there trying to do YouTube, and they are absolutely hitting the roadblocks. They're hitting the hurdles, and they're going, why isn't this working for me? I was that guy, Mike. About 18 months ago, I had sat down and started to take YouTube very seriously. I had a channel before that. I had a channel for five years, and I posted 50 videos up there. And out of the 50 videos, one of those videos landed me 100 subscribers. So to kind of put it in perspective, over the course of five years, I posted 50 videos and got 100 subscribers. Then about 18 months ago, I sat down and I said, why are there people that have 20,000 subscribers, 40,000, 60,000, a million subscribers? What are they doing that I'm missing? And then I sit up at night like a rabid fan, like, stalking people, doing the science, researching it, watching videos. But I'm not just watching how to videos, how to grow a YouTube channel. I'm actually watching their videos and going, what are they doing right? What are they doing wrong? Why is this video in their library blown up? And these other five videos they have doing absolutely nothing? And I started to decode how YouTube actually works. And when I. When I actually applied that science to my own channel, within 18 months, I went from the initial 100 subscribers to today, I just topped over 40,000 subscribers. And last month, I got 1.7 million downloads. And the month before, it was 1.7 million downloads. So it absolutely works. And there's a way you can figure it out and you can do it on your own, and you can be like me, spend your nights and your days obsessing over, trying to understand. Understand something that a Few. It seems like the few people actually get. Or you can talk to somebody that knows what they're doing and go, oh, really? That's how you do it?

Well, bro, you're the guy now you're the guy who gets it. Tell us the secret. What's the shortcut?

All right, so let's talk about something that business owners need to understand. We're not going to create a YouTube channel to be a YouTube star. We're going to create a YouTube channel to market your business, because that is where the big dollars lie. Now, when you create a YouTube channel and it takes off and you become successful, it kind of translates over into you becoming a YouTube star, whether you want to or not. Okay, so that's. That. That becomes inevitable. But we are really focusing on any business owner that's listening to this right now can create a YouTube channel that will sell their products and services. In fact, when I taught some of these techniques to one of the people that. One of the people that I mentor, Mike, and he created two videos, and in those two videos he posted them, he landed $14,000 worth of work right now.

Wow.

Yes. From two videos right now. YouTube pays me enough money that it covers my mortgage every month. But my customers see those. Yeah, YouTube pays me as it covers my home mortgage, but the customers see those videos and then they hire my company. We literally just wrapped up a $30,000 job last week from a customer watching my YouTube video going, Hey, I want this company to do my work for me.

What? So could you stop teasing me like this? Like, how do you do it?

Okay, so I'm not going to tease you anymore. We're going to start. We're going to break this down. We're going to break down 18 months worth of obsession into the next. Whatever 22 minutes we've got left here, guys. So let's. Let's kick this into high gear. I want you to think of a video as having components. It has a title. Mike, who is the title directed at? Let me ask you a simple question.

I assume it's like, it's basically a search phrase. So it's targeted at your end viewer.

It's targeted at Google. It's targeted. When you create a title, you create it for Google. Okay? You create. The description is not for the person watching the video. They never read it. They're tuning into a video because they want to see what the message is. They're not going to read it. The description of the video is for Google. And of course, the tags are for Google. So you have three separate.

See, I'm ready.

Okay, so you have three separate components. None of them are for the person that's watching the video. They are all for the computer that says, hey, where should I put this video? You got to remember, Google is not going to literally watch your video and go, oh, hey, you know what? This is about surfing. I'm going to put it in the surfing category. Absolutely not. Google will never view your video. So you must be able to convey to Google where you want that video placed. This is a critical element. So we have those three things combined, and then there's two things that are about the viewer. The thumbnail. When you go to a magazine, when you go to Walmart or you go to Kmart, or you go to any mart that's out there right now, when you're checking out, you have a rack of magazines. On that rack of magazines, each magazine has a picture. The picture speaks a thousand words. That picture is what sells the magazine. The people hardly ever actually look at what the title is or what the. What the. The words are on the COVID They're focusing mostly on that picture. So your thumbnail. Your thumbnail is that picture. And you are given three options. When you create a YouTube video, you were given three options. And if you ever use one of those three options, I will come through your computer screen and kick you in the butt.

Wow.

So let me recap where we stand right now for the Google search is the title, the tags, and did you say the category was that the third thing?

The description.

The description is a key element. That's where Google dives deeper into what your video is actually about. The thumbnail. You are going to create a custom thumbnail. Just like you are the editor of a magazine. You have to come up with the COVID for the magazine. You have to come up with a cover for your video. But that video cover has to translate and tell the entire story of what your video is about in one picture. It has to be intriguing, okay? It has to be captivating. You can put verbiage on it. You can put words on it. And the words do not get. Make sure you know, understand this. The words on the thumbnail do not have to match any of the words on the video, title, description, or tags, because Google doesn't know what that thumbnail is. Today is a great example. I literally was working on a video before I came on your show about doing a fall cleanup, how to bid it, how to price it. And on the thumbnail, I actually have my daughter as the thumbnail. And Then next to her, it says easy peasy lemon squeezy now.

Oh, that's cool.

Now, if I.

That's cool.

If I ever put easy peasy lemon squeezy in any of those things that Google's looking at, it would. It would probably start to sizzle and smoke. It would be like, what do I do with this video? Easy peasy lemon squeezy. It won't know. So the video tag in this very specific case is titled fall cleanup, Leaf removal plus bidding and estimating help. So it's a very generic. But that tells Google exactly where I want it to go.

Okay, and just so I understand the Google part, because we're back to that. Is that what, when people type in on a Google search, that's basically the keywords that they're using or expecting them to use? Yes.

And Google. So let's get into that a little bit more. When you are actually on YouTube, I want you to start to type in the description or the title of a video and then stop before you finish it, because YouTube will finish that description for you. And that is what you are always going to title your videos. They are going to fall within those easy, easily finished categories that YouTube already provides. This is a key element. But now you're going to go one step further. Guys, are you still with me or did I lose you?

I'm with you. I'm with you.

Okay, perfect. This one step is you're going to let YouTube finish that title, and then you are going to look at the numbers. So YouTube will then tell you how many searches relate specifically to that title. Okay, so it'll say 514,000 videos on. We're gonna just use the video I just made this morning, Fall cleanup. Okay, so 514,000 means that's a pretty decent amount of searches. Now, if I say lawn care, that may come up with 3 million searches. And so you are going to start to prioritize where you want. Do you want your video on the first page of a search that gets 3 million hits, or do you want your video on the first page of a search that gets 500,000 hits? Or if you're going to do something that is completely off the charts and call it easy peasy lemon squeezy that may get 300 hits a month on YouTube, do you want your video on that search?

I see, but let me ask you, I assume I want one with 3 million hits or 10 million hits, but isn't that also more competitive? Isn't there more videos in that Space. Is it easier to get listed on a more archaic type of search term?

Mike, that is a, that's a phenomenal question. And we're going to actually address that because some of these searches are absolutely too large for you to dominate right away. Okay, okay. So you've got to actually build up authority in the market, in the YouTube market, I'm Air quoting before you can start to conquer some of those 3 million and 5 million search titles. So you may be satisfied with 30,000 hits in a month. You may want to dominate a category. If you, if you're, you know, in landscaping, we're just going to say landscaping. You may want to dominate the 30,000 hit category A month. And then you start to produce your next videos. You let that gain authority. And each video builds upon itself to give your channel credibility. So for instance, remember those first 50 videos I made? I was telling you about, Mike, that gained me 100 subscribers the first five years. One of those videos was how to turn a hill into a Flat backyard. And I was, back then, I was literally blown away when I got 160 views on that video. I was like, oh my God. Oh, this is amazing. I got 160 views on that video. And that took five years to gain 160 views. Now since my channel has started to gain authority on landscaping in lawn care, in the outdoor construction services, that video, I went back and revisited it. I've done absolutely nothing with that video. Didn't touch it. Which is a no, no. I should have re optimized that video. But it now has over 50,000 views. And that's because.

Oh my. So once you become an authority, that happens.

Once you become an authority and people start to watch your videos, YouTube will recognize that and they'll start to give your videos similar viewing priority to other people videos. And that's what you.

Gotcha. Gotcha. Okay, you said there was two things for the viewers. You mentioned thumbnails. What's the other thing we need to do for the viewer?

Perfect. Mike, that's a phenomenal question. You got to step away from the wall and quit being a talking head, okay? Your video is for the viewer. Your video. Now, you know, we have the old. Back when I was growing up, you had 20 seconds to capture their attention and recapture their attention. And now with all of the social media that's out there, it's dropped down to less than seven seconds. So you've got to capture their attention every seven seconds. That's with a scene change or some kind of an action sequence. Or something. Now you've to remember, here's a big component of having a successful marketing campaign on YouTube. A video first and foremost should either be entertaining and educational or educational and entertaining. But if you're all educational, if you are that talking head Mike, if you decide that you're going to produce a video where you stand against the wall and you stick your back up to the wall and you may have the camera in front of you and you may have the lights all on one side of you so half of your face glows bright and the other half is, is as dark as night. You are not going to capture the audience and get them to share your message unless you are absolutely flipping brilliant. You are going to have to be so captivating, energetic and crazy fun to watch and listen to that people are going to be like, all I want to see is this guy's talking head for the next 10 minutes. And hardly ever anybody ever wants that. I want you to think of your YouTube channel like a commercial. When you watch a commercial on tv, how many people enjoy. Now I really want you to dig deep, people that are listening. How many of you enjoy watching a one minute commercial? Or do you dread that? Do you see a commercial and it's like a minute long and you're like flip and flip, I gotta watch this thing for a minute. Literally that's how detracted our attention is. So even a 30 seconds is too much. Watch a commercial on TV, how many scene changes do they have in a 30 second spot on TV do they have one scene change or within that 30 second commercial do they have multiple scene changes? Which means you have to do something different. So if you, if you own a carpet cleaning service and you want to talk about the special of the day, you need to have what's called A footage, B footage, or what we call B roll basically. So you actually show people cleaning carpet, you show the muddy water coming out, you show different things while you talk behind the scenes. You don't just talk, you don't let your face talk. But then overlay images over the top actually showing what you're talking about. There's a science to producing a video that allows people to feel comfortable sharing it with their friends. Hitting that thumbs up.

What about the length? You have something.

No, go ahead.

Christine's got something. She's got something big.

I was going to say. I mean, I'm kind of more technically thinking about this. I know I could do this. But I mean there are certain people out there like this sounds so overwhelming and so Scary. Like, how do I know that I can produce all of this by myself? And how do I even get the right angle and do everything? And how do you get motivated to do it? Because it sounds like a lot of work and I don't want that to distract me from what I'm already doing.

Okay, that's a great question, Christina. And I don't know if this is the time or place for us to get into it, but what I did is I took everything that I obsessed about for the last 18 months and I sat down with another YouTube channel who was struggling. He had built 50, 60 videos on his own and he had a hundred and some subscribers, just like I had in the beginning. And I taught him everything that I learned over the course of two hours. And I videotaped it and I put it up at Dirt Monkey University and It's called the YouTube cram course. And it's to stop people from trying to figure it out on their own and giving up and getting right to the meat and potatoes of how you create a YouTube channel without second guessing it.

When it comes to creating these videos. Can you produce this stuff yourself? Can a person listening in right now, Stanley, do this or do you have to outsource this now because it's so sophisticated?

The first 150 videos I made for my YouTube channel were done on an iPhone 5, no lighting, iPhone, an iPhone 5 right now.

Oh my.

I want you guys. If you guys go to my YouTube channel, Stanley Dirt Monkey Genetic, and you watch any video that's on there. The most expensive camera I have is $200. It is called a Canon V Vixia V I, X, I, a H, F R600. That is the cheapest camcorder that gets the job done. Low lighting, best quality, and it cost me $200. You can still buy it. It's been discontinued, but you can still buy it. And that is the camera that I film 90% of my videos on. The other 10% have some with my iPhone 6 now. I've moved up in the world. I'm a big boy. I put my big boy pants on and got a bigger phone now. And sometimes I use a GoPro which has absolutely phenomenal camera quality, but it doesn't have very good sound. So you don't need expensive cameras to do this. And in fact, I'm going to share with you guys something that I'm not going to name names, but a friend of mine has one of the absolute. He has the absolute biggest YouTube channel where he got more downloads than Taylor Swift in one month. Okay. And every single one of his videos is shot on a $300 camera.

Oh, my God. Don't tell Taylor Swift that we're watching one of your videos right now. I'm gonna put it on. Hold on one second.

Second. Okay. And give you a number of solutions that you may not have been able to come up with on your own.

This video says a day at work with genetic landscaping. And we're only 52 seconds in. There's been like seven screen changes. Now you got these like Brad Pitt sunglasses on. You're at a gas station and I'm just kind of scrolling through it. And you're going through all these different locations. Yeah. And I guess it's literally, you're holding it in your hand too. And this video, it looks like it has 500 likes, 10 dislikes. There's comments going on, but this is a 30 minute video. 34 minute video. Commercials stand, they run 30 seconds, they lose their attention. How do you keep someone for 34 minutes?

Go to. If you're gonna look at a video, go to the hoarder's house video. That one will really show you. So that video you're looking at right now, Mike, was one of my older videos. I've refined the process this. Since I've put that video up and absolutely taken out all of the. Literally, I get to the point, Mike, where when I'm editing a video, I edit out the pauses in my speech. So that point right there, okay. Would have been edited out of a video. I now spend between two to three days. I have an entire process where I edit it. I, I upload it, edit it, then I add the music captioning. Then I sit on it. I call it sitting on it. Because you can't just, boom, put them out. You come back the next day, you re edit it, and then you create the thumbnail. And all the time you're creating the thumbnail, you're starting to go through the science, the actual algorithms of how you're going to title that video to get it to land exactly where you want. But when you take the time to do that, YouTube is going to reward you. Your business is going to reward you because you are going to capture a huge amount of attention and you're going to sell jobs and it doesn't matter for what business you are doing it. In fact, the more niche your business, the more easily you're going to be able to market a YouTube video to that niche. Now, if you are a business owner right now, what I want you to think about is I'm going to give you some takeaways. If you have name a business, Mike, give me a business to go off from real quick.

Well, I'm not gonna say landscaping or any of that stuff because you're gonna. I'm gonna talk about a record. Vintage record sales.

Oh, perfect. Okay, so record sales and St. Louis, Missouri. So that's gonna be the title.

Beautiful.

So that's gonna be the title of. That's gonna be the title of your video. It sounds boring, but you've got to think about what the people in St. Louis, Missouri, when they try to find record sales, what are they going to actually type in? And there's a specific program that they actually. That will actually tell you how many hits every month get. You will get on that specific. And I don't. I. Honestly, Mike, right at the moment, it's. It escapes me what the name of that program is. But I do have it in the YouTube cram course because now I've. My channel is actually kind of digressed and grown to the point where I focus more on optimizing it for YouTube. But I want you guys to optimize it for Google for the local searches. So if you are a local business and you own that record company, it should say record sales records. St. Louis, Missouri should have the name of the town that you are in. Because people don't want to drive 100 miles to go find records. They're going to be very specific when they type it into their search button.

So it's funny, as you're sharing that I'm watching this hoarder's house video. I can't take my eyes off it. And I think that points to the power of this. This video, by the way, Christine has 300,000 downloads.

That's amazing.

And it's Stan and the opening shot, he's in the house and he just. There's this pile of just trash. And it's like the stink is horrific. And you're vomiting, Stan, like you're. You're heaving in your mouth. There's constant video change movement. It's amazing. But you said you can make money with this. How are you making money? How are they paying for your mortgage off of these videos that are actually promoting your business and what you do.

Well now you know Mike and Christina and Chris, that YouTube creators get paid, right? You monetize the videos. So once you create a channel and you have a number of videos under your belt and you get a number of followers, you go ahead and you link it to Your. You link AdSense to your bank account and you hit the monetization button. And then when you're watching that video right now, Mike, there was a commercial that came up probably on the bottom or before the video ever started. Am I correct?

Yes, there was. Right in the beginning.

That's how I get paid. That's how I get paid through YouTube, to post videos to YouTube. Now that video itself was created because now I'm more of a YouTube creator. That video itself was created to grow my YouTube audience. The video that I've got coming out later Today at actually 4:00, I'm going to be timing it is more to dominate my local landscape market. So when people type in fall cleanups, leaf care and my neck of the woods, they're going to see that video and then they're going to hire my company directly. So that is actually more powerful way to make money than to actually try to monetize through YouTube. But the point is, Mike, YouTube is the only marketing campaign that you can literally receive a monthly check to market your business.

All right, we gotta go. And quite frankly, I've never seen a man heave so many times in a video. I feel like heaving. Where can people take the next step? Maybe learn this from you, learn more about you.

Oh, thanks, Mike. I appreciate it. If you really want to understand the science of YouTube@dirtmonkeyuniversity.com it's dirtmonkeyuniversity.com or dirtmonkeyu.com I have what's called the YouTube cram course. And I've taken everything that I've put that I've figured out, deciphered over 18 months and crammed it into one 2 hour session. It's all about mentors. And if I had, if this program had been available to me 18 months ago, it would have saved me so much time, headache and hassle. So it would have built my channel up. Just like I spent five years before that getting absolutely nowhere. And it took me 18 months to decipher and crack the code. And that's what I put together in this course for you guys. And gals.

That's awesome. And Christina, we're looking to hire. So actually, if someone's listening in right now, we are looking to hire a video guy or gal who can film for us, edit tons of videos that we want to create and post them on our YouTube channel. And guess what? You're gonna be doing the dirt monkey. You train. But seriously, if you're in the New Jersey, northern New Jersey area, And that's of interest to you? It's a part time position with probably the most fun company in northern New Jersey ever. We're looking. Stanley, thank you so much for joining us today.

Hey, thank you for the opportunity, guys.

All right, take care of my brother.

Have a good one.

My mind is spinning.

Yeah. Chris, what do you think about that stuff, huh? Juicy.

Yes. I mean, love it. And I just want to go to YouTube. I can't pull it up right now, but after the show I'm gonna watch.

You guys got to go to this hoarder's video. I just open typed in hoarder's house genetic. And genetic is spelled G E N A D E K. And Stanley dry heaved at least 25 to 30 times.

Right.

This house is disgusting. But wow, I can see why I got so many subscribers. It's just so unbelievable. All right, normally we're going to teach you or tell you the takeaways that Christina, Chris and I had. But first I want to thank our corporate partners who make the show a reality. They are in no particular order receipt bank.

Oh, yeah, it's.

It's a way for you to scan your receipts directly into your phone, have it connect into your accounting system and no longer use that shoebox for collecting receipts. Talking about accounting systems, I think Xero should be your accounting system. It's our accounting system of choice. How is that going? Is Kelsey using Xero yet or have we not taught training?

Not yet.

Okay, you're doing all this, but I do it.

And it's very quick and easy.

It's quick and easy. Did you do the invoice? We had to invoice. Lee said we had to invoice some.

Yeah. It's so fast. Like you literally. You put them in your contacts and then it's like 1, 2, 3. This is the line on and this is how much it's for. And then it literally will email it to your client. Everything is taken care of.

It's awesome. It's awesome. And how we do things. We invoice a client for work today and then right near the deliverable. So when I'm speaking, they get invoiced up front like 50% and 50% of the deliverable. And you do all in a couple clicks. Nextiva is a voiceover IP phone system for the people who care about the quality of their voice over their phone system, AKA it's perfect for you.

We the people.

We the people. How many Nextiva phones do we have now?

We have like 12. I know 12 about to be 14.

Yeah.

You're ordering for him. We're get one in the podcasting room. They're awesome. It's so affordable and the quality is amazing. But when you do a nextiva to nextiva phone call, it is like you're in the room with a person.

Yeah, it's creepy.

Aaron, or was it you? Someone was working from home Friday. I think it was you. And you called in and I didn't know you called in. I was talking with Ron. My back was to the phone, and you started talking like, ha. I didn't know you came into the office today, but it was the phone. Fundera is one stop funding. So if your business needs a loan for any reason, check out Fundera. They shop out the loan for you. They speak to banks, other loaning lending sources, and come back to you with the best alternative. And then, of course, there's fund box, which is a cash flow accelerator. You have a client that's not paying you on time. You're sitting there waiting to get the invoice. Why don't I get the money today? Tell Fundbox you need the cash. They give you the funds immediately. And then when the money comes in from the client, you just return a Fundbox. It's that simple. All right, those are the folks who make the show possible. I want to know now what you learned. And, Chris, we're going to start with you.

Can I say fund box?

Why do I. Do I swallow it?

No, I just want to say it. I want Christina to say it after me, too. Fund box.

Fund box.

I'll say now. Funox.

Nice flocks.

I heard it.

By the way, real quick, before we get into what we learned, I just want to mention pause your life as well. Pause your life.

Can I put that in the show notes properly? Yes.

It's an organization my wife and I started. We offer retreats and meetups for all for you. You're listening to this. You're a crazy business person trying to make profit and revenue. And pause your life's a great way to just literally hit the pause button and regroup and rethink and re energize. Pause your life.org is the website, and we also have the midweek pause emails. You can sign up for there as well. Really nice email. Every Wednesday. So that's pause your life. Well, I. I learned a lot from this episode, especially about the title, the description and the tags and all that. But I really. I also think that it is possible for the average business to make some YouTube videos and to do really well, so I think, Christina, your question about, you know, is it realistic for the average person to do it all themselves and all that. There's a way. There's a way. You might not do it all yourself, but you might have someone else do a little something. But all in all, I think it's really doable. And I mean, come on, YouTube is just, it's the biggest marketplace ever, right? YouTube's the second largest search engine, right?

No, it's huge. It's huge.

Yeah. No, I mean for me, I think at first just listen to it all. I mean it just sounds super time consuming. But at the same time as working in a business, you spend so much time on trying to utilize everything that you can to market your business properly. And why not focus and put that energy into doing this on YouTube since it is such a huge market? I mean, I know several of my friends, Alex included, my boyfriend, all he does, he doesn't even go on Facebook, he doesn't do search. He does everything on Instagram and YouTube and he learns so much because there's just so much out there to absorb. And I think if you take the time to do brings in more clients and YouTube will pay you, which is amazing.

And that's what got me is that the Stanley's paying his mortgage. So it does take time. But creating a website takes time. Running advertisements take time. Running a Facebook advertising takes time, but none of those pay your mortgage for you. That's un freaking believable.

Well, it's all about building credibility like he said, you know, you start small and then you start, you know, knowing the name of the game. And then before you know it, you're like buying a new house off of what YouTube is.

I know. So I think there's no excuse not to do it. He asked me jazzed to do it. My takeaway also was that you write the title, the tags description off for Google. Yeah, that's a big, big takeaway.

I'm sure a lot of people do that wrong.

Well, I'm one of them.

Me too.

Well, let me ask, let me ask my, my wife, do I do that right?

Oh, hell no.

Exactly. Not even close. So amazing takeaways and I really encourage everyone check out his, his dirty monkey. You. I think there's some great insights that you're gonna find there too.

And to not be a talking head the whole time is, is interesting because you, you know, I think about that if I'm watching Hulu or Netflix and it'll show those like three 15 second ads and you're like, oh, my God. But it's true. You gotta. You gotta change up what they're looking at, or they're gonna lose interest. Interest.

Yeah, I. I like the. The, you know, think about how we look at commercials. 30 seconds and how many shifts are right now. The commercial that I think is awesome is the most interesting man in the world.

Oh, yeah.

They made the transition. I'm getting emotional. I had a cough. I had a little. They're making the transition to that new guy.

Yeah.

And I think it's an. I think it's an excellent job. They integrate. There's one commercial they show the old guy and the new guy. But what I find fascinating, that commercial, as Stanley was talking, is there's this constant feeds of different things. They're like they're telling the story, but they're showing all these different elements of this guy experiencing the story. In 30 seconds, they tell a full story about why this guy's a bunch of interesting man in the world. I think it's awesome.

Is that the. What company is that for?

Yeah. Dos Equis.

Yeah, I like the original one when he's like, he can parallel park a train.

They still do that stuff. I mean, these ridiculous.

But see, it's impactful because we're sitting here talking about it.

That's right. And Barry has seen some of my early YouTube videos. Barry, when you reviewed my description and title and everything, how did it look? Good.

No way.

Okay. And also you reviewed some of Mike Michalowitz's early YouTube videos. What did. What did they look like?

Something from out of ancient times. Big mouth.

Yes.

A lot of teeth. Yeah, I was. Well, Barry, to be honest, I was zoomed in really close to my face, and I'll never do that again. All right, hey, let's. Let's wrap things up here. Chris, what does. Should people do right now? Chris?

Yeah, well, here's the thing. We just gave our takeaways. We want to know your takeaways. All you have to do is go to profit first, podcast.com, find this episode. It's 129, and just comment on it. It's like a blog post. You just comment on it. And you can ask Mike a question, you can ask Stanley a question, or Christina. It's just great. You can also rate and review our show. That always helps, too. Wherever you listen to this podcast, you can rate and review us. And by the way, you might have a friend who might like this show, so feel free to, you know, it could never hurt. Just, say, write an Email and say, hey, Jill, have you ever heard of Profit First Podcast? What was that name I came up with a few episodes ago?

I don't know.

He said Roland.

Mike said, Roland, our new employee, Roland. I like Jill because in my mind I was picturing a guy. Like, oh, a friend. So I'm picturing a guy and then I see me myself saying, hey, Jill. I thought that was kind of funny.

I used a funny name a few episodes, many episodes ago. And you kept using it. Anyway, this show is brought to you in part and as a fully support from Profit First Professionals.

Profit First Professionals.

We should have a theme song.

Oh, that's a good idea. Can you write it or something?

Maybe I'll try.

You're a musician of some sort.

Sing it. Come on.

Let me tell you what Private First Professionals is, Christine, please, please do. This is an organization that started now over two years ago. It was conceived after I wrote my book called Profit First. And the first call came in from a reader who said, love the book. Who's the bookkeeper that can now help me implement this? And I'm like, what do you mean? And he said, well, I need the person, the professional who understands my books to help me manage this. And that was the aha. Moment. Moment. Couple phone calls happened that night. I first called Ron Saharian. I go, ron, you gotta join me. This is my third company I'm starting. You're joining me on this one. And he said, yes, you actually, I already spoke with you. You know what, it's more than just the Mike McAllister speaking thing. We're starting a new business. Get ready to grow this thing. And then the next person we called, I think was Jackie. We hired someone. This all happened within like a week or two. Or we hired Aaron. Is Aaron. And Profit First Professionals was Officer races. That was two and a half years ago. Two, two. Two and a half years ago. Today we have 106, over 160 profit first professionals. These are accountants, bookkeepers and or coaches who will guide your business. I don't care what business you're in. If you are in landscaping to vinyl, record selling to hoarding, I guess whatever business you're in, there's an opportunity to be more profitable. Now we have experts in your niche, in your space that know how to make your business more profitable. You need an accountant, you need a bookkeeper, you need a business coach. We get that. But why not have one of those people that are certified that have been proven to be able to drive profit in your business? Well, we have them. Go to profitfirstprofessionals.com right now. Do not waste another second. Just go there. Now click on the find button, fill out the quick form. We'll hook you up with a profit first professional. Someone that's gonna drive profit in your business starting today.

That's right. And everybody says after they do that, they're like, oh, my God, how cool is it to have an accountant and a bookkeeper on my team who are looking out for my profit? My goodness.

Bruh.

Thank you. Shut up.

I like that.

Shut up.

Anyway, thanks for listening, everybody. Thank you to Stanley Genetic. Thank you, Mike and Christina. And of course, everyone in the background over there, Obi Kenobi and the Halaj, the Hawaiian lumberjack.

We need a nickname for Kelsey still, too. Yeah, yeah. And by the way, thanks for listening.

Look, we really appreciate being part of your journey as an entrepreneur, as a business owner. We want you to be profitable. So write to us and I'm gonna fade this out. Oh, God.

Through.

What?

I. I'm just. You know, I was listening to an episode where we actually just went through it.

We just let go through it.

Yeah, just let it happen.

It's. It's a horrible bridge. It's the worst bridge of all time. Yeah. And then we're back.

Okay.

You know what we're going to do, though, is we do have another microphone coming soon. And with that other microphone, we're going to allow people just to pop in and say hello, which will be fun. Run. He'll be running.

Everybody.

See you next week later. Yeah. Oh, yeah.

Shut up.

Yeah. Oh, yeah. Yeah. Oh, yeah. That's a right there. We both went for the same time later. No.