Episode 230: Legacy Leadership with Kelly Roach

In today's episode, we're going to talk about legacy, how to have an impact in your business for generations. And we're going to do that with Kelly Roach. Now you're about to hear that and so much more on today's episode of the Profit first podcast. There we go. Hello, everyone. I am Mike Michalowicz, the author on a mission. The author on a very specific mission. I am here to eradicate entrepreneurial poverty. Do you know how many times have you started a business? Maybe only one time. But you've had friends come to you say, oh, you're a billionaire because you own a business. Oh, you don't even work. You just sit in the beach drinking Mai tais. And the reality is you're working your ass off and you have no money. Well, that's what we're gonna fix on today's episode of the Profit first podcast with my co host, Kelsey Ayers.

Hello, everybody. You can find us on itunes, Stitcher, Tunein Radio, Google play, or on YouTube. We're on YouTube now. You can watch us anytime, anywhere. And please subscribe to the channel. It's Mike McCallowicz. If you can spell that.

Yeah, we should have, like, some kind of how. How do you help people spell it? Oh, you know, you can do. You can go to Google now and just type in Mike, my first name. Yeah, Space, bar, Mick, M I, C, and it'll pop out the spelling for you. The name. That's the longest name you've ever seen in your life. That's my name. And you can find us on YouTube that way. And you can type in Mike, space, Mick, M I, C, and then fill out mcallos and then type in YouTube and it'll bring you right to our channel.

Awesome. And please leave us reviews. We are searching for people to give us reviews. So if you take a screenshot of your review on iTunes or YouTube or anywhere that you can leave a review, just send it to us and we will send you a free copy of Private First.

Yeah, we'll bribe it.

We'll bribe it.

We'll bribe it. We'll bribe you. Yeah. We need reviews and send it to kelsey at Mike McCallow. It's right.

Yes, I'm.

Have we done any podcasts yet that actually gone live? Okay. Okay. So this is like the new thing we're trying out here. Here. Shame on me. I went to podcast movement. I met big A Aaron Walker there. I did a show with him, Jeff Brown, who does this thing called read to Lead. It was amazing. And I'm Doing this. This tour around, meeting all these people, and they're like, oh, tell me about your podcast. And all of them, like, it's like a ritual. They pull up their phone, they type it in, they have their. Jeremy, what do you have? This Spignig.

Spiggin.

Spigen. They have a spiggin case on their phone.

All of them.

Everyone has a spigen case. Like, that's. If you want a case for your phone calls, you get a Spigen case. What kind of case? What kind of case do you have?

You're probably pronouncing it totally wrong, by the way.

Spigen. If it's German, it's Spigen. Spigen. But what do you have? Everyone has one. What do you have, though?

A spigen.

Oh, you have a spigen, too?

Yes.

Yeah, everyone's biggin. So everyone has it. There's our proof right there. And they go to the Profit first podcast and like, oh, 80 reviews.

Yeah.

And it's like. Yeah. And they're like, oh, it must not be that good of a show. Like, it's like the best show on. I think it's the best show on the web. Like, I'm pretty convinced.

Unbiased.

And they say you need more reviews. So I said, well, how do you get more reviews? They say, oh, you just bribe people. So that's what we're doing.

Yeah.

Like, we want an honest review. We're not asking for necessarily a good review.

Yeah, it can say anything.

You can say whatever the factual candor. We want the truth from you. But we will send you any one of my books, right?

Yeah.

Right. So you say, I want the new. Brand new clockwork book that I have to spend. What does it go for on Amazon? Like $75, $85 for? It's like expensive.

Vastly overpriced.

Vastly overpriced. You can get that for free. It's a $75 book. No, it's like the used copies are like $3. But at least, you know, at least you get something. A book.

Yeah.

All right. What else we have to offer or do?

Well, they could also get a free copy of Surge from your website anytime.

Yeah. So if you want that, go to mikemotorbike.com that's a shortcut. You can go to mikemcalowitz.com it's the same site. I have Surge up there for free. So you can get my book for free. You can do a review. You can get another book for free. You have basically the entire catalog of books, all for free. So what have you been up to.

So we talked about it before a little bit, but I got a free membership to a kickboxing gym. Yeah, Three months. Not forever, but. So I went this morning for the first time and it wasn't really kickboxing, it was circuit training. But still it was like far more than I'm used to doing.

Was this the free one on one training?

No, that's different.

Oh, that's different.

That's at the karate place.

Has he ever called you back?

No.

I think it's a funny story. So J Bone Kelsey, I. I said the company will pay for your training at a. For self defense training. I think that's important that anyone that's interested in that has that. So I said, listen, the company will pay for it. So she, she goes and signs up for a class. She takes her first. This is my interpretation, takes the first class. And the instructor's like, can I pull you aside from this? Is this true?

Right.

Pull you aside from this group session. He's like, I think you need some extra help. Little extra. Little extra assistance. And now she pulled her aside from all the other first graders that were in there. She was in the first grade classes.

Literally. It was like these Chinese children.

These Chinese children. No, you just said these Chinese.

I said tiny.

Yeah, you were trying to say children and tiny together. You said Chinese.

So these hang out with you too much.

These Chinese children, they pull them aside and they say, kels, you aren't even as advanced as these first graders. So I like to give you a one on one session.

She calls the schedule so you don't injure anybody else.

She calls this. He calls her the schedule. He's like, I'll call you back when I think you're ready. And it hasn't called back. It hasn't called back.

That part isn't true.

When I was five, I was in karate.

Yeah. Oh, were you?

Yeah. And they had me spar with like kids that were like 12 and 13.

Yeah.

And I was five.

Yeah.

Day two of the class, kid broke my nose and my mom was like.

That'S it, we're done.

Yeah.

Oh my gosh.

Yeah.

You're like, your nose.

I know. What have you been up to?

Well, I've been telling you what the reality is. I think this is the first lesson in self defense. He's not calling back and he wants to see her level of aggression. Like, she's like, I give up. She's playing the victim. So what I've been up to is Kelsey and I went into. I'm Telling Jay Bone here and have all this. We went into New York yesterday to meet with my publisher. So we're going for book number seven. This whole model about how to bring happiness to business. So my life's mission, I don't know if you know this, J. Bone, is to eradicate entrepreneurial poverty. That's how I've kind of taglined it. It's always been that, but now I have clarity on what the definition is, and every book I write does it. The biggest form of impoverishment is not financial. That's what we default to. The biggest form of impoverishment is joy. I think most entrepreneurs are not joyful. They pursue a passion. Jay, you started a couple businesses you pursue because you're so excited about it. And then it's like, oh, my gosh, the slog and how hard it is to sell. And then even when you do get selling and get some momentum, it's like, is this all there is? It's a constant grind. So that's what this next book will fix. That's what I've been up to.

I think that's the hard part for a lot of entrepreneurs is they start a business and it's because it's a passion of theirs, and then it becomes more of a job.

Yeah.

Right, right. And with a job with an unpredictable check.

Yeah.

Like a real job. At least you know you're going to get paid. Usually you work in here, it's like 50. 50. We've never missed payroll, have we?

No.

Didn't we? Didn't we know once forget to transfer money?

We did, because there was a bookkeeper that was supposed to do it and didn't do it, remember?

Oh, that's. Why do we do we pay Paul? Because Paul called. He's like, we.

You did. Because he doesn't get paid till the 15th.

Oh. Cause I was talking to him on the phone, which is today's the 16th. I saw him on the phone on the 12th. I'm like, hey, how you doing? I'm like, hey, I heard payroll transferred. Congratulations on your first paycheck. He's like, I didn't get anything.

He emailed me and he was like, oh, can I get Paul payroll?

All right. What else we have to talk about before we wrap things up here and get into the meat of the show?

Well, I have a shout out.

Oh, lay it on me.

And this shout out comes from an itunes listener who left a review. Thank you. Her name is Brianna Jackson. She says, this is such a fun show. I started listening because I Read the book. Profit first. But now I just listen because it's really funny. I find myself laughing every episode.

Yes.

Oh, and Mike, please stop eating while.

Oh, she. On the episode. Jbone, how many people call you J. Bone? Like, do most people.

You are the only one that calls me J.

Bone. It doesn't even make sense. It doesn't make sense.

It's awful, too.

I yell it down hallways. You know, jbone was one of the first guys, actually the only guy that worked with me at the cookie factory when we were there.

And.

And, yeah, there's 100. There's 100 employees there or something.

Yeah, something.

Yeah. I mean, they were down in the factory usually, but when J. Bone be walking down the hallway, I beg J. Bo like, just screaming it out. And there are people. They look around like, what the hell?

I don't even know how did that even.

What was Jay Bird? But Jaybird's, like, so common.

Yeah, it's more from, like, five things into J. Bone.

Yeah.

But then you'll just add on prefixes and suffixes every once in a while.

Do one more thing, and I'll tell you, if anyone runs into this guy, his name is Greg Eckler. He's my best friend from college. He was in my wedding and so forth. He. My nickname for him in high school, in college was Greg Elk Turd. Right. And I was the only one called him that. But in one of my books, Clockwork, it was in Clockwork. So in Clockwork, I say I had a friend in college named Greg Elkturd. And I explained, like, a little bit of the reasoning behind it, but not. Not much. I just say, basically, it's. It's confidential. A reader reached out to me who actually knows Greg and said, was his nickname really Elkhart? I'm like, yeah. And he goes, how'd that come about? And I just made up this huge bullshit story, just rambling about all of his issues and problems. And so he thinks now Greg has all these issues and problems.

Wasn't it, like, his boss or something?

It was his boss. It was his boss. Yeah. And so I saw Greg at a football game recently, and he's like, dude, why do you ruin my life? I'm like, I do it for everybody. Okay? So thanks, Brianna, for that. We appreciate the shout out so much. And thanks for living loving our show. I want to know what you love a little living loving our show. I wonder what your favorite episode was. Was it the singlet episode? Remember the singlet episode where I'm riding a giant A Unitard. Riding a giant.

A leopard. Unitard.

Okay, I do have an icebreaker for you. We just don't have time. We'll do toward the end. How's that sound?

Okay.

Okay, let's get in. Oh, and thanks. Our corporate partners, nextiva and Receive Bank. Is that the only two?

That's it.

We've lost everybody.

Oh, my God.

We've lost everybody. All right, so today I told you, we're going to talk about legacy leadership and how this is an opportunity and a responsibility to have a permanent impact, a generational impact. Kelly Roach is the host of the top rated podcast, Unstoppable Success Radio, which has like 800 reviews compared to our 80 and is an international best selling author and the CEO of Kelly Roach Coaching. You know, can you imagine being the. The CEO? And it's not like, say that this. She's the CEO of Kelsey Ayers Coaching.

Yeah.

That's tough, right?

Awkward.

Thank God it's named after her. She's a former NFL cheerleader, I guess. What team she cheerleaded for? No, don't look at the nose. It's guess.

I'm Eagles.

Who do you pick? Cowboys. I picked jets. Okay. And Fortune 500 executive, where she was promoted seven times in eight years. Kelly brings a powerful combination of proven and profitable business growth strategies, coupled with the mindset, wellness and productivity practices required to help entrepreneurs build a profitable business around a life they absolutely love. Kelly, with no further rambling ado, welcome to our show.

Welcome.

Thank you so much for having me.

It's a joy. So just give us the truth here or. Not the truth, but was any of us right about the. The team you cheerleaded for?

Philadelphia Eagles.

Now, did you look at the notes, Cass?

I looked at her phone number.

Oh, so you stay. You stayed in Philadelphia after you cheerleaded?

Yeah, well, I'm not in Philadelphia. I'm not much of a city gal, but I'm about 45 minutes outside of the.

Oh, where's J. Bones? Out that way. What town?

I live in Westchester, Pennsylvania.

Oh, my God.

I don't know if you ever saw those big billboards in Westchester. It says J. Bone lives here. His name's Jeremy.

I miss those somehow.

So, interesting career shift. You go from cheerleading to a Fortune 500 executive to. It's all about legacy. Tell us about why legacy is so important and how did you make this realization in making this transition?

Yeah, absolutely. So, you know, as I got deeper and deeper into the world of coaching and consulting and realized that the vast majority of entrepreneurs don't have a financial background, they don't have a, a management background, they don't have a sales and marketing background. They just kind of have this thing that they think that they love that they're going to start a business around. I realized that I had my work cut out for me in really helping people to understand making the shift into long term decision making and into making decisions that are maybe not fun and comfortable and easy in the moment, but are the things that are going to actually bring to fruition the whole reason why they started their business. And so I've really dedicated my career and my life and the work that I'm doing in my practice to helping people really shift into the mindset of making decisions today that are going to impact generations of their family. And really helping them, you know, kind of bring together what it is that they're doing minute to minute with where they're going to be 5 and 10 and 15 years from now. And I think it's become especially poignant in the last couple years with the pace and the speed of everything moving online. And you know, it's become even more difficult, I think, for people to manage what they need to be doing short term in the moment versus those long term strategic decisions that need to be made in order to actually make a difference with what they're doing.

Well, let me ask you this. If people aren't considering the long term future and they're just in the moment making decisions, what's the consequence of that?

The consequence is all the things that you mentioned at the beginning of the show. Actually, our philosophies are very much aligned. I actually love your book. I talk about it. I use the method. I've used the method in my business for a while now. The consequence is, is being broke, running your business, having a lack of love or joy for what you do and really owning your own job. Because I think that, you know, here's what I found because I do a lot of teaching in sales and marketing. You know, that's really my sweet spot and my background is in teaching sales at a high level for Fortune 500. But you know, I find that so many entrepreneurs really resist doing the hard work of learning sales, marketing and managing people because it's not their natural tendency, it's not their strong suit, it's not their like or desire. And when we avoid those things, we're broke. We don't enjoy being entrepreneurs, we don't make a lot of money. We're not real happy. It hurts our relationships, it hurts our health because we're working 10 times harder on the wrong things to avoid doing the right ones.

Okay, so, but why. Why are. Why is our propensity to work on the. The wrong things? Why do we avoid the hard but important things?

I just think human nature. I just think human nature. We want to protect ourselves from being vulnerable. We want to protect ourselves from doing things that make us feel uncomfortable or make us feel like we're going to be rejected or judged. Right. And I think that that's. Think about it, Leadership and sales and marketing. When you're doing those things for yourself and your own business, you're completely exposed. Right. It's like, I'm coming out. You know, like, you're literally like, you know, hey, it's not like you're going out there selling on behalf of like this other name. It's like, hey, I'm doing a live stream and I'm Kelly from Kelly. Roach coaching. Right. And then like, no sales or, you know, whatever, you know, it's a different level. It's like next level exposure. Right?

Yeah. So why would you leave yourself? You left a Fortune 500 job, responsible position. You're. You're making good to great income, and you leave to start your own practice, which I mean, which I assume means starting from scratch. You are, yes, you're the CEO, but you're also the chief bottle washer.

Yes.

That's a, That's a leap of faith. Why would anyone leave a secure position to do that?

Yeah, so many reasons. So many reasons. Number one, I wasn't getting paid what I was worth. I was doing very well financially, don't get me wrong. But I. Producing millions and millions and millions of dollars, you know, for my corporation and profits, because I was the person hiring, coaching, teaching, training, all of the sales leaders. And we were breaking every record in the company. And so I was like, wait a second here, you know, so that was a big part of it. But another big part of it was I specifically chose to focus on coaching entrepreneurs in small businesses, businesses that are primarily between, like, you know, $10 million and under, because I knew that there were these gaps and I knew that if I helped fill these gaps, it would. It would change people's lives. Like, I wanted to see the work that I was doing, pay for Sally's tuition, allow people to get out of debt, you know, be the reason I had someone. One of my favorite success stories ever. And it was, it was a small, but so big. And I'll never forget, it was when a new client came to me. She had Been working with me for a couple months. And she said, this is the first year since my daughter was born that I paid for Christmas presents in cash. So, like, little things like that, like, that is what, like, fuels my fire. Like, I want people to live their best life and have the skills and the ability to bring together the whole reason why they got started and actually see it come full circle, which most entrepreneurs don't ever see it come full circle. They either burn out or they sell out or they close down before they ever get there because of those gaps.

Now, one thing that may be a disconnect for some of our listeners, it is for me is that $10 million you said $10 million and less is a small business, which actually, technically, according to SBA, I think it's $25 million or less. Right. So technically it's right. But when I think small business, I think micro entrepreneur. I'm not making $100,000. That's our listeners. Can I have a legacy? Can I even start even thinking about that if I'm still in the survival mode?

Yeah, actually, that's the best thing that you can do to get out of survival mode. I'm so, so happy that you said that. That's why we're here. That's why I'm trying to bring this message to the world. Because it's just like, if you start thinking about achieving financial freedom once, you' like, you probably are never achieving financial freedom. Right. You start by saving a dollar, you start by saving $2, whatever. Legacy is the same way. It's making the right decisions for the right reason on a really, really small scale. You know, maybe it's, I'm going to spend, you know, a dollar less on this and $1 more on that. But. But it's in something that is going to help perpetuate the mission and vision and goal of, of your business. You know, you start really, really small in those little everyday decisions. And I don't feel like picking up the phone and making that phone call. I'm going to make that phone call anyway because that next client that I close is 500 bucks that's going to go into savings this month. Like, it's those singular, tiny little decisions. Legacy starts there. That's where legacy is built.

Here's the sound effect I was going to give you Bazinga. So that was going to. That would use. Yeah. When you said you have to do it now, I try to hit it, but I was on the wrong screen. So instead I opened the website, but here's the question how do I pick my legacy? Or is it kind of preordained? Like, how do you get to the legacy?

Well, I think there's two sides of legacy, right? I think there's the legacy that you intentionally create and then I think there's the calling that you answer. And you know, most of us are moving so, so fast that we don't do either very well. Right. And that's why I'm going on hundreds of podcasts to talk about this message and trying to push this out there, you know, because I think that we get so small minded and so micro in the busyness of every day that we forget just how much power we have and just how much like every day is a blank canvas. Now, we may decide that we're going to allow all the same crap that was piled on the canvas from yesterday carry over into tomorrow, but we also can make the decision that we're going to stop this and we're going to start that instead. And I think we forget how powerful we are and how much, you know, legacy is not this, like, sweeping. You know, I, you know, I woke up this morning and I had a town named after me. No, like, legacy is making that one little decision that you're going to be brave and do that thing that you've resisted doing for so long because you believe that if you can get really good at learning how to market or learning how to sell or learning how to lead, that eventually you can change the situation for your kids or maybe for their kids in the future. And again, it starts with small, little everyday decisions in the moment. It's not this big grand, sweeping thing that happens after you die. And I think that's the misconception. But I think when you have a North Star, when you have a legacy that you're working towards while you're alive, I think you always have a decision point to go back to that's never going to steer you wrong.

So maybe I misunderstand what legacy is. I hear about family long, that longevity, but, but the ability to have impact on family beyond your existence on this planet. But I also thought legacy was just greater impact beyond ourselves. That.

Exactly.

Yeah, that, that's. Let me pick a name. And I'm not saying he's a good or bad person or a good definition of a legacy, but Steve Jobs, I think of Steve Jobs, he had some family, but he's also had, his vision, has had a form of impact on our planet. Is that also a legacy?

I think that's so much legacy. I think that's so much legacy. I talk about this all the time. So to me, part of my legacy, I donate every single week to charity water. Like, I am a huge believer. I think it is ludicrous that we have billions of people on this planet that don't have clean drinking water. Like, my mind can't wrap around that. I won't wrap my mind around that. So I'm on a mission to have part of my legacy be to build wells and to encourage as many people as possible to believe that they can create a legacy, a future, a few dollars at a time, by making a difference by participating in any number of, you know, hundreds of organizations or doing small acts of kindness on your own, which is one of the things we do with my other company. Give her courage. Legacy is. Is absolutely, like, it's. It's the meaning of your life. It's, what are you leaving behind? Like, who are you? Like, what is your message to the world? Why did you come on the planet? And I think so many times we're waiting for this, like, epiphany to happen out of the sky of, like, what's my purpose? No, it's just a decision. What do you want your purpose to be? Right? Like, I want to be a great entrepreneur, and I want to be a great wife and a great mom. I want to make a difference for my clients. I want to give back to the world in a meaningful way. I want to. I want to fill some of these gaps in the entrepreneurial world. I heard you talking about eradicating poverty with entrepreneurs. Like, that's legacy. Legacy can be anything that we choose, but it's about us taking control of, like, what is our meaning and purpose for being here? And then how are we going to force ourselves to do the hard inside work and the hard work outside action to bring that to fruition? It's having a bigger purpose.

So when I hear legacy and there's some examples, you were just sharing all sound, grand visions, you know, changing a community or the world itself. Can a legacy just be impacting one other person deeply?

100%. Okay, go pay for someone's coffee today. I think legacy can be the fact that when you leave your house, instead of having that scowl that everybody has on their face, rushing around, looking down at their phone and having their earbuds in all day, every day. I think it can be actually smiling and making eye contact with people. Like, literally. It can start there.

Yeah. So it could be these. These very subtle but highly impactful things. There was a movie, I think it's called the butterfly effect. Did you see that J Bone by any chance?

Yeah, I saw the butterfly effect. I didn't see the butterfly.

Did I say reflect? Did I didn't realize I said afflect. Say that. Really?

Ben Affleck?

That was for Brianna. That's my joking moment. Yeah. Was it Ben Affleck in the movie the Butterfly Effect? Isn't it like that one butterfly flaps its wings and it causes a hurricane somewhere else? Yeah, you've seen that. Is that, is that the idea here, that we're, we're, we're doing one small thing that, that smile or something similar and it's having this impact that kind of ripples throughout society? Kelly.

I think that's such a huge part of it. Yeah, I really do. And I don't, you know, it's not this like butterfly and roses thing because, you know, I think in a lot of people's everyday lives they are carrying an immense amount of stress, an immense amount of pressure. People are grinding out there. Right. So I don't want the message to come across as like just this beautiful, like out of reach thing that. Well, that would be great if kind of thing. You know what I mean? Like, it is, it's within reach for all of us. It's those small little decisions every single day. But I think we're taught to dream when we're little and then we're taught to like get in a box as we get older. And it's, it's reconnecting with what we really want to use our time for here. Like, we have such limited time here, you know, you know, for each of us that are sitting, you know, on this show here together today, like none of us know how much more time we have left. Like, what is the meaning of the time that we have left? How do we want to use it? Most of the things that we feel so much pressure and stress about in, in a day to day environment, it's like, what if that went horribly wrong? What would the worst thing that would happen and it really wouldn't be that bad in the grand scheme of things. So it's kind of that mindset shift and that attitude adjustment, but I think it all comes back to discipline. And I think when you have a bigger meaning to your life and a bigger purpose for what you're doing, whether that's impacting one person at a time with a smile or a cup of coffee or a random act of kindness, or whether it's shifting a generation, shifting a community, making a difference to the People that you serve. I think the bottom line is when you're focused on something bigger than yourself, when you're focused on something bigger than yourself, you put into perspective those things that you're up against and it makes you stronger, it makes you more tolerant, it gives you more empathy, it allows you to stretch yourself in ways that you wouldn't be able to otherwise. Because you get out of your small minded thinking about why it's so hard and you get into the thinking of what's possible and what can you create and why do you need to push through this? What's on the other side?

What about the judgy people? Like there's two in this room right now. I say butterfly effect and the attack of the Assault. I can imagine helping you. Yeah, you're really helping. See, that's what you think you're doing. You're hurting me, Kelsey. You're hurting. But I'm thinking, Kelly, I go to football games, I go there, there's the cheerleaders, and I hear those hardcore attendees like, I'm here for football. What's this nonsense? You're a distraction. They're condescending. You know, what about the haters for what you do, regardless if it's cheerleading or hosting a podcast or anything?

Yeah, I mean, well, first of all, I think that's part of life, right? So, you know, my clients come to me with, you know, these questions all the time, and I'm like, guys, those people aren't your people, so why are you worried about what they think, right? Like, are you gonna waste your life trying to prove yourself or convince people that aren't your people? Or are you gonna focus on the people, your people, and connecting and serving at the highest level for the people that you can? I know that none of us want to be judged, and I know that none of us want to be made to feel bad about ourselves. But the truth of the matter is, is you can either focus on protecting yourself from being judged and criticized, or you can accomplish your goals and dreams and you can live out the best life that you're capable of living and you can make an impact on, on people other than yourself, but you really can't do both.

So I guess what's bigger is it, is the legacy bigger and more important or is the relationship with those people bigger and more important? Is that maybe that's not the right definition? Is that true?

Relationship with which people?

Well, I'm thinking the haters, but now I'm thinking I got two of my best colleagues with me and they're attacking me now. I'm kidding. But sometimes, sometimes it's true. Acquaintances that also undermine you, backstab you, stuff like that. How do you handle that?

I just think what other people's opinions are. It's not your job to change their opinion, and it's not your job to really worry about what their opinion is. I think we all need to just do us and be the best version of ourselves that we can possibly be and, you know, allow other people to form their opinions. I mean, look, here's the bottom line. If people are spending their time focusing on judging or criticizing you or, you know, whatever, they're not spending their time on making the most of their. Their moment, right? And. And that's their choice. Like, and just like, we can all spend our time worrying about what other people think about us or creatively constructing, you know, what we want to manifest. You know what I mean?

How do you know the thing you should do? Like, how did you know you got to go coaching? How do our listeners know they need to do something different? Or maybe the thing they're doing is the right thing?

That's a great question. I think we all want that, like, etched in stone for us. Yeah, I think we all want that. I don't think you ever get that. I think that life is a constant evolution, and I think everything's about growth. And I think that where you start is never where you end. Right? When I first started my business, I thought I was going to go right into speaking. My big passion was I wanted to start speaking. And then once I got into it, and I was like, wait, hold on a second.

What?

You can, like, coach over the phone from your house and, like, work with people all over the world, and you never have to commute and you don't have to get on an airplane and, like, you can, you know, and so then I started doing coaching, and then I, you know, the business went into group coaching and masterminds and courses and all of this. And then, like, years later, I circled back to doing speaking. And it just so happened that I. The dots connect at the time, but I found out I was pregnant, like, very early on in my business, and I never could have done the speaking circuit at that time, and I wouldn't have wanted to because I wouldn't have wanted to be away from my newborn baby. So we can't connect those dots. And you mentioned Steve Jobs earlier, and I love. I think one of the most powerful quotes of all time was the quote that he gave about the fact that you can't connect the dots looking forward. You can only connect them looking back. And we all have to remember that every single day. It's not going to get etched in stone or dropped out of the sky for us. We have to listen to our gut. We have to pay attention. Attention. We have to be brave. We have to be willing to adjust along the way, right? And if you find something that you just know you're freaking great at, go for it. Like, just get started and, and realize that you may not end up where you started, but you have to get started on something to figure out what you're great at.

So you have a legacy that you're building. I mean, but you're a coach. You can impact people. I know you've helped businesses generate millions of dollars in revenues. You took them there. You, you have a best selling book. But what if I mow lawns? What if I manufacture toilet paper? What if I do. I'm a contractor of some sort? What if I do some. Something that's perhaps more mundane? Can I have a legacy?

Everybody can have a legacy. Everyone can have a legacy. I mean, let's look at Mother Teresa, right? She sat in the streets, you know, of Calcutta.

Mother Teresa. Every time Mother Teresa sat on the show, we hit that button. So.

So, yeah, so she sat in the streets of Calcutta. She had feces on her. I mean, she was the lowliest of the low. And no one was like, well, what was your care? Let's talk a little bit about now. You are working with the poor people in the slums. Not big enough. Not big enough, right? So I think that we do that to ourselves. I think anyone who wants to have a legacy can have a legacy. And we talked about it earlier. It's something that we're trying to teach. My other company is called Give Her Courage. And it's all about instilling courage and confidence in the young girls that are going to become our future leaders. And one of the things that we try to teach is just random acts of kindness and empathy and just showing up as a good human. Like just being a good human can be your legacy. Like that can change someone's life. There's actually, I read about a girl the other day that started writing notes and putting them on a bridge that people commit suicide jumping off of. She's already saved multiple lives by people that read the notes that she left. That's legacy. Like literally she saved people's lives. So, so I think that we have to not put, like, we need to not put it in A box. We need to, like, feel what feels right for us and feel what we're called to do and just try to show up as our best selves, you know, as imperfect as that is. Like, we all make mistakes. We all screw up every single day. We all have our issues, but it's like, what's one thing I can do today that I can go to sleep at night feeling proud of? And that doesn't need to be an accomplishment. I think that's a very us thing that we get trapped in. Whereas, like, in other places around the world, like, that wouldn't be how they would measure success. Us at the end of the night. So I think we have to kind of break out of that thinking a little bit.

What about this belief, that legacy, sacrifice, Gandhi, you know, makes sacrifice. You said. Who did you mention?

Mother Teresa.

Yeah, Mother Teresa. Thanks. But seriously, you think about. You think about Gandhi, you think about Mother Teresa, and you think about. You think about these. These. These people. They make such sacrifice, Kelly. They. They put their life on the shelf to support others. Do we have to sacrifice ourselves like that? Do we have to compromise ourselves? And I'm not saying it's a good or bad thing, but isn't that necessary, that sacrifice?

Well, I think there's two sides of it. I mean, first and foremost, nothing good is accomplished without sacrifice. So I don't care if you want to be, you know, the next Gandhi or if you just want to make your toilet paper. If you want to make your toilet paper and you want to do well and take care of your family and, you know, have a. Prof. At the end of the day, you know, you're. You're gonna sacrifice. So I think. I think that that word being translated into a bad thing, again, I think it's cultural, and I think it's. It's. I think it's bad that that has become bad, because I think that sacrifice is. Is very good because it means you want it bad enough to change your behavior in order to get it.

Yeah. And you think of these other stories. I'm just thinking of the movie characters. The Gordon Gekko from the movie in the 80s, you know, the guy, Wall street, what he did was he just milked everyone. The whole thing was greed is good. And his argument was like, look, I'm having an impact. I'm serving others. But he was really taking for himself. But, you know, there's a certain level, Kelly, of sacrifice that. That now you compromise your ability to get things done. I really.

Absolutely. Yeah. And that's. That's the flip side of it. Right. And I think that's a mistake that a lot of business owners make. Make, you know, in, in putting everything back into the business. Right. Because of course then you lose your joy. Of course then you lose your con, your. Your sanity. Of course then you, you don't have any creativity. Of course then you, you know, lose the relationship because, you know, if you're 10 years into the business and you're still pulling in an entry level salary and you're sacrificing the way that you have to do to sacrifice to be a business owner, you know, probably not going to go over well with the hubs or the wifey. Right?

Right. No, yeah. Yeah, exactly. What about getting started? So I hope some people listening right now are inspired. They may want to define their legacy. I'm hearing from you is it's more of a declaration, possibly, as opposed to this epiphany. That's what at least I'm hearing. How do we get started on finding our legacy and then defining our business to be consistent with it?

Yeah, I think first and foremost, slowing down enough to just take some time to think about it. I think in our heart of hearts, we all know what we really want. We all know what makes us happy. You know, maybe we haven't taken five minutes to like, slow down and think about it. And so we feel fuzzy because we're moving so fast and furious like the Tasmanian Devil all day, every day that we haven't, you know, sat and, you know, sat down and given ourselves the opportunity to clear on it. But I think at the end of the day, we do know what in our heart of hearts makes us happy. We do know what creates those moments of joy for us. Figure out what's going to create more of that. And, you know, they actually have done all kinds of psychological testing and it's proven that you actually get more benefit when you do something for someone else. You actually get more happiness. Like there's more brain activity. You know, when, when you do something for someone else and, and you, you actually. It brings you more happiness and fulfillment than even like for yourself. Right. So I think it just starts with taking some time to really reevaluate. You know, I always say break it all down and build it back up again and make some decision. I think a lot of times we do things out of habit or ritual or routine or obligation or guilt, not for the right reasons, not because we actually said, this is important to me in my life. This is what I choose to focus on. This is Where I choose to spend my time and whom I spend to choose it with. You know, I think just going through that short little exercise can be life changing and can lead to a lot of really good decisions that'll allow people to begin building a legacy that they're proud of. Of.

Great insights. I love it. Kelly, I want our listeners to discover more about what you have going on. I also want to get your them to pick up your book on Amazon, which I believe was a number one on Amazon, but for consecutive weeks. That's not easy to do, especially with, you know, Harry Potter out there and these other books that just. What? You gonna bust my chops again, Kelsey, do you want to say no? I'm building a legacy here. What would Mother Teresa say? Okay, so, Kelly, before we let you go, where can people.

Oh, my God, I love it. Okay, so my podcast is called Unstoppable Success Radio, and it's live every single week on all the podcast platforms out there. And it's where I bring simple, straightforward, strategic strategies to help business owners grow faster, run smarter, be more strategic about the way that they grow to achieve the profit and income goals. So Unstoppable Success Radio and I have a great group on Facebook called the Tribe of Unstoppables, where I do free livestream trainings every single week for business owners and entrepreneurs.

You have me at free and live. Awesome. Live.

Live, Live.

Thanks so much. Well, of course we'll have us all in the show notes, but thank you so much for joining us today. These are great insights.

Thank you, Kelly.

Thank you, guys. This is an awesome show. Thanks for having me.

All right, well, hang tight now. Don't hang up on us. We still got to upload your file. But before we finish up the show, we have to do a few things. Right, Kelsey?

Right.

Okay. We're gonna recap what we learned. Do we have a question that came in from listeners today?

We do.

Oh, awesome. And we need to do a bribe, I guess, again, right, too.

Yeah.

But first, that's our link. But first, we do have to thank our corporate partners. So do you have a nextiva at your house yet? You do?

Yeah.

Nextiva phone.

Yep.

When do we set? Do we set you up with that.

Or is that like the first week?

We're on top of it.

Like the sixth time you've asked this question.

Dude, I'm trying to make it fresh. Call you every day until you realize that I know. I know these things. Jeremy, that's called a bluff. I am doing this for our audience to engage the Audience.

You really didn't listen to last week's episode when we said the same exact thing I did.

Dude, I don't remember.

You're, like, getting it today.

I know, you guys, it's. And it's funny. Kelsey's up for her review next week.

She's the greatest ever, Mike.

It's so funny. So we're in the car, driving back, and that's why you wanted to do the review on the spot. I said, hey, your reviews coming up next week. I said, anything we need to do, prepare? She's like, well, we can do it right now. I think you were planning for the assault on me today. And you can't. You can't. You can't hold yourself back literally every day, though. I know, and I love it. Do you love your next. Do you use it much? You don't have to, I guess that often, so.

Because I've been getting ready for the move, I haven't had it hooked up. I told Kelsey, like, I had to move it.

I heard you got a new apartment.

Yeah. Congratulations. Yeah.

Are you staying in Westchester?

No, moving closer to. It's going to be Delaware County. County. I know.

Like, 90% of our listeners are from Delaware county, so that's pretty awesome. So is that closer to here or further?

It's closer to Jersey.

Oh, good, good, good. Okay, well, when you get to that new place and you stick in your phone, Bing, it's gonna come right up on live. That. That's how portable. Bing. That's how. That's when it comes live. It does that sound effect.

Bing.

That's how portable these next TV is. Are phone system, anywhere, anytime. And then Receipt bank, that's our other corporate partner. Do we even know if these people are active with us? I know. Next step is.

Yeah, I'm pretty sure Receipt bank is okay.

Receipt bank was at profitcon. That we did now, when this goes live, like, six months ago. But profitcon was, like, a couple weeks ago. Big event, great supporter. Any receipts? Jbone. You ever go out anywhere and you need a receipt? You have a receipt and you're like, what do I do with it? Do I crumple up and throw it out? But what if I need this for business purposes or something like that? You put them in a shoebox or they're in your night table, they just start piling up in weird spots. Receipt bank said, stop the insanity. Scan it in with their phone, and they automatically sync it with your accounting system. Done.

Stop the insanity.

Stop the insanity.

Yeah.

What accounting system does it work With.

Oh, my God. I'm so happy you asked. QuickBooks, Desktop Online, Xero, FreshBooks, Wave, Sage, Sage 50, 50, Stage 0. All everything. All of them.

That was really impressive that you actually had that memorized.

Yeah, Yeah, I think all of them. Yeah. Try some of me, didn't you? Yeah, I nailed it. Okay, Kelsey, anything else we have to do with our corporate partners?

Nope, that's it.

Do we have some good laughs today so far?

I had some good laughs.

Brianna has me all pumped up. I'm like, you know, it's so funny. I'm like, okay, we gotta bring it. But I don't want to overdo. I don't want to over try to bring it because that's when it goes bad. You know what I'm saying?

Saying. Yeah. You can't force it.

Can't force it.

I should be nice to you. I just can't.

Do you remember this?

Daddy Fatback.

So Ruby Tan was at. You missed the picnic.

I know.

And you weren't there either. You guys missed. It was awesome. So Ruby's there. She doesn't know she was featured in Clockwork for the Fat Daddy Fat Bag. Welled up with tears and excitement. Her husband Victor. Victor was there too.

That's so sweet.

And yeah, so I said, say it one more time. She's like, fat Daddy for Fat Back.

Fat Daddy Fatback.

I love that she says it like a question every time she calls. That's my. That's my rapper name is Fat Daddy Fat Back. Every time she says it, she goes, fat Daddy, Fat Back. Like, she always ends it in the question. All right, what else? We got our big takeaway today.

Yeah, what's your big takeaway? I love this. I love framing your goals or your, I guess, all of your choices in terms of a legacy. Like, I've never really thought of it that way. I will say I feel like I've told you this already, but I think of my life as like a novel, whereas I'm the main character, and so the character is like the hero. Not necessarily. They do heroic things, but they're the protagonists. You're endeared to them. So when I live my life, I think, how would I want my character to be like, you know, who is the best version of me? And that's how I think about making my decisions. And so I feel like this kind of echoed that. But I love. I feel like she's exactly spot on when she says it comes back to discipline. Like, you can change the trajectory of your life. You can change the projector. Of the people around you just by being consistent with what you actually want. Like, you don't have to stay at that job that you're at. You don't have to stay at this business that. That is bleeding you dry. Like you can do whatever you feel you need to do, but just set goals and actually work towards them with every choice that you make. Yeah, I love that.

No, I like. Wow. I like your. What. What character do I want to be? I think that that's. Now that's one of my top takeaways. My other one, she said it almost like kind of quippy. She was just said it's a one liner on the side. It wasn't like a something. She was trying to emphasize size. But this was. This one hit me over the head. She said, I won't wrap my head around that. She said when she was talking about water and giving water, she goes, I.

Can'T rep. Not going to accept as.

And then she stops as. I won't.

Yeah.

And I actually got chills when she said I was like, oh my gosh. Like this is a declarative.

Yeah.

What won't you wrap your head around? That was the big takeaway for me.

And can I also say that I feel like this ideology pairs really well with Profit first for your business. I mean, set up an account for that thing that you ultimately want or want to work towards. Or if. If charity is a non negotiable for you or you want it to be a non negotiable, set up an account so that it is there. You're not stealing it to buy for Facebook ads or whatever. It's there. That's priority to you.

We did that with Profit First Professionals. We actually have an account that is specifically for contribution, not necessarily giving as a donation, but when there's opportunities for impact. Impact that we have a fund account and we've done little minor things. Remember Amy was here one day and she's like, oh, my coffee machine broke this morning. And then she got home, there was a coffee machine waiting for her. Like little things like that or big things for our members, for our colleagues here, or for anybody. And so this account slowly just accumulates over time. So when the opportunity presents itself, you can have immediate impact.

Yeah, because our goal as a company to is is to be a family. I mean that's one of our kind of overarching rules is we're a family to everybody that we kind of encounter all of our members and each other. And that serves that right.

Yeah, it totally serves that. So what was your takeaway? Our dear listener friends? We want to hear that too. You can put that in the reviews when you review the website or the pod when you review the website or the podcast, do it on either one. Do we have a question today?

I do.

You got me. Male pattern baldness. Jeremy's just sitting there shaking his head.

We gotta get an update to that.

I know. I asked Kelsey once to send me updates. And you did.

Yeah.

And I just, like, ignored them. It's the same sound effect board from like five years ago.

Okay, so this one comes from Sema Berba. He or she, I'm not sure. Says they're purchasing a struggling CrossFit business. I don't need to borrow money to buy this business, but I will use my own money to purchase some new equipment and do some serious maintenance. Maintenance. I'm not exactly sure how to handle these costs and wonder if I should just consider it like a debt that I'm paying myself back for.

Yeah. So if you're going to use your own funds, sema, what you do is make a loan to the business. So I don't care if you're loaning it $10 or $10,000 or whatever your number is, but when you give it to the loan, all that money goes into the operating expense account and it gets marked as a loan. Just like if you're borrowing money from the bank or something, then the business is responsible to pay you back like it would a bank loan. So you start paying back in installments and pieces and then maybe you can pay a big lump sum, but you pay yourself back your debt. So that's how you do it. It's not income, it is a loan. So it goes right to the operating expense account to buy your equipment for your CrossFit gym. Good. Is there anything.

If you guys have any questions, you can email ask mikemicalicz.com and we will be sure to answer them on the end there.

Yeah, ask mike mcallis.com and Jbone's been coming in with his video gear and we've been recording some stuff. Oh, dude, I got a new thing for an iPhone or a smartphone where you can move it around, but it stays steady. I got. I forgot bring it in for you.

Yeah, let's check it out.

Yeah, we gotta check it out. I need your help. Set it up. Yeah, fancy pants. Now here's the big deal. We want your review, right.

Yes.

We are desperate for reviews because we've been ignoring it for so long.

Yes, and I blame you. We want to, like, give you the best show. So we want to. Constructive feedback is accepted.

Yeah, we will take constructive criticism. But the only deal is if you give us constructive criticism, you are obligated to at least listen to one more show that we apply this criticism to. Now, the fact is, we're sometimes six months in advance, right? So you have to listen for sick. So if you constructively criticize this, you're obligated to listen for six consecutive months. And if you don't see improvement after six months, okay, you can go.

Yeah. And show us pictures of you listening to each episode. We need.

Yeah, you need proof. You need proof. And then maybe we'll give you a book. No, but seriously, if you give us a review, an honest review, it would be our privilege to send you a book. Send it to Kelseykellos.com and in the subject line, put my review in all caps, so nice and obvious. Have a picture, a screenshot of it, and then give us your mailing address and we'll send you the book. And say the book you want and don't. Someone's gonna say, I want all of them. I. Yeah, I guess. Cute. Cute. We won't do it. Pick one book and we'll send it to you. Anything else, Kelsey?

I think that's it.

All right, we gotta get out of here. You know what we gotta do is we gotta radically entrepreneurial poverty. By the way, we do have an organization that can help you if you're struggling with entrepreneurial poverty financially. You can go to profitfirstprofessionals.com if you're struggling in some other form. I hope one of my books will serve you. So you just go to mikemotorbike.com that's the shortcut to Mike McAllister. And by the way, when you're there, get your free copy of Surge. You can download it immediately. And maybe one of my other books will help you in your endeavors as an entrepreneur. Let's together eradicate entrepreneurial poverty and let's start with your business. All right. All right.

Sam.