Episode 251: Effecting Change with Gregg Clunis

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Tacoma.

Wasn't it called the Tacoma?

Tacoma.

Tacoma. Oh, I never had one, so I don't know.

That's an excuse.

You guys are jerks. Because we're about to affect change in your life. Any area you pick it, we're gonna fix it. On today's episode of Entrepreneurship Elevated.

Yeah.

Hey, everyone. I am Mike Michalowicz. I am on a mission here. Mission to eradicate entrepreneurial poverty. You know that we actually talked about it last week, that perception of success. People are winning awards and stuff, yet they can't pay for their hotel room. That's the journey. Sadly for many entrepreneurs, the outside world sees this tremendous you're doing and inside you're dying. Well, we fix that on this show. We make you profitable and successful and happy and live up to those expectations other people have. And I'm joined in studio by my dear friend, Kelsey Ayers.

Hello, friend. You can find us on itunes, Stitcher, Tunein radio, Spotify and iHeartradio or any podcast you're anywhere and please leave us a comment and review and subscribe.

And subscribe. Anything else.

That's it.

Okay. And also join Studio by Jeremy, also known as jbo.

Hello.

Hello, Jeremy. How are you, sir? I'm gonna try to be very cordial and formal to you.

Yes. Oh, yes.

Ever since the infringement yesterday, on your person perception, it's.

I was gonna say it's a good thing that nobody actually sees me on the videos. Yeah, I get to hide a little.

Yeah. You guys, could you imagine?

We should. We should do a video. What does James look like?

Nothing like you'd expect. Because. Yeah, I think if people saw you and heard what I say about you, it would not be a good combination.

We should ask people what they think that we look like.

Oh, yes. So that was so much fun. So we were. Do you smack your head on the microphone? That's awesome. So we were out at an event and we met with Shawn Van Dyke. And the first time that Kelsey's met. I met him once before and he did not look how we expected. We had someone say the same thing to us. Right?

Yeah. Somebody said that I look nothing like they thought I would look.

What do they think you'd look like?

Petite and brunette.

Petite and brunette.

I mean, that's pretty close. It's not like that far off.

Yeah. Yeah, exactly. So how tall are you?

Five seven.

Okay. Yeah. You ain't the shortest girl in the world. You know, I always say petite. Someone that's five, four or under.

Yeah.

And very thin.

What blew my mind was there's a radio show in Philly that everybody listens to, like, really popular, and I didn't know what they look like. And then they started doing videos. I'm like, wow. Nothing like what I.

No one looks like it.

Yeah.

So when I say when I meet people, the most common thing is, oh, you're way taller than I expected. And I'm like, way taller. Like, I'm not. I'm 6:1, which is now pretty much like this. You're taller than me, right?

Yeah, I'm six two.

Yeah, six one. Six four is like the stand becoming the standard. Right. Like, way taller. I'm like, what do you think? I was like, three foot four, you little petite guy. What's the size that you become a little person? Like, what's the.

I think it's under four, right? Yeah.

So if you're four one, you're not considered a little person.

Right.

Is that both male and female?

I think so. I honestly don't know. I'm speaking.

Yeah. I Know, I don't know. We gotta research that. I don't know.

So when it comes to. One last question, I got before we roll on when it comes to dating, because you're in the dating scene a little bit.

No, not.

You were. You're not. I don't know why you're not. I think we should introduce Kelsey someone throw show. Not at all. Because it's been a disaster. But. But yeah. Do you rather date guys? Do you measure their height? Like, like when you were online considering some dates, did you like measure? Didn't measure. But did you check out their heights? Was that important?

Yeah, I don't, I wouldn't, I wouldn't put too much weight on it, but I would prefer somebody the same height or taller.

Okay. And Jeremy, when you're dating, I know you have a steady girlfriend now, but when you were dating, do you prefer a woman that's the same height or shorter?

I mean height. I'm not a. It doesn't matter to me.

Would you want taller than you? Like a 6:3er?

I mean, honestly, I wouldn't care. 6:3, it wouldn't bother me. I don't, I don't really like, I mean, I guess somebody who's not super short. Even though. Because I'm tall. Because then it just makes it harder for like just dancing and doing stuff like that.

But I remember when Tom Cruise dated Nicole Kidman. Yeah, she was taller than him.

Yeah.

And to me that just looked awkward. I mean, it's very judgmental, but it just looked awkward. I think the height should have been reversed. Personally, I don't think I would date someone shorter than me. I just. Taller or shorter. It had to be exact same. I know. Yeah. I don't think I would date someone taller. I don't know.

How tall is Krista?

She's five eight.

That's pretty. That's good.

Yeah, yeah, yeah. I knew a girl that's six foot, but she always says I'm five eleven and three quarters. I'm like, what?

I noticed that. So like that's the difference between men and women. Like, I don't ever try and stretch my height, but for some reason, like every woman that I've talked to, I.

Think guys stretch your height. Well, you six two is a good number.

I'm really six one and a half.

Yeah, I bet you are.

Yeah, yeah.

I'm not saying I bet you are, but if I was six one and a half, I'd say I'm six two. But if a woman was six one and a half she'd say she's five, eleven, three quarters.

Yeah. I feel like it's the reverse of what you were just gonna say. I feel like most guys, or at least what I've heard in inflate their height, whereas, like, a woman, I don't know why they would.

Huh.

A woman never inflates her numbers. They deflate their numbers.

Yeah. Like, if you're really tall, they. They don't want to be tall.

I bet you you're five, seven and three quarters, and you round it down.

I could be.

You could be right.

Yeah.

And I bet you even doctors do that when they measure you. Like, I bet you the doctor even gives you a little bit of a. Like a bias. I bet you. I mean, very minor. I bet you there's a little bias when they see a female in there. The doctors probably go, okay, the slant's toward shorter. I guarantee you.

Hmm.

Don't know.

I don't know.

It's an interesting guarantee.

It's an interesting guarantee. I don't know why I guarantee it. Anything that proves me wrong gets nothing. Kelsey, do we have any listener shout outs?

We do. So this comes from Mike Nobody.

What do you mean, Mike Nobody? Are you serious?

Yeah, it was an itunes review. So Mike is a great author with some groundbreaking ideas that should be common sense. But unfortunately or not, this podcast is a great listen. Make it part of your routine.

Oh, thanks, Nobody.

Mr. Nobody.

Thank you, Mr. Nobody. Could you imagine that? Your last name?

No, no.

We're gonna have some fun with names today.

No, I'm not gonna say it.

Oh, say it, please.

No, no, I can't.

No, please. Someone you dated?

I think I know where you're going. Previous podcast?

No, but related to, and I can't not.

Why not? We're not listening. No one's listening.

So there was a lead that came through on the profit first professional side, and the last name was Woodcock. Could you imagine if that was your last name?

As Woodcock said bad. But you. You lost it over Cox.

Mm.

Yeah. I mean, you're starting to lose it again.

Nope.

Yeah, you did.

It's very immature.

It's very immature. I think there's not many immature things about you, except for that. Yeah, well, today, you know, later on we're gonna be doing a name game, Company Names, and I'm gonna share with you two. Jaybone and Sparkle. That's the nickname. And our guest Greg, who's joining us, if he wants to participate too, I'm going to give you four company names. Two of them I'M sorry. Three of them are real, one of them is fake, and you got to figure out which one the fake one is. Okay, so that's our game for today. I want to thank our corporate partners. Made the show a reality callous. It's the same too. They're always here. I bet you. I bet you can guess at least one of them.

Shoot. Oh, Next diva.

Next diva. You nailed it. Nailed it. Good, good dramatic delay. That was good. Jaybone, do you know the other one?

Receipt Bank.

That's right.

Yeah.

Yeah. Nick, Steven. Receipt Bank. I just think what happened, quite frankly, is they never turned off their credit card and we just keep charging, you know, they don't even know, like, we don't get scripts. Nothing.

Oh, I actually wanted to ask, have they given you, like, a coupon code or anything we can give us.

No, we should ask them for a coupon code. No, nothing. The funny thing is Abby Connect that sponsors our other parallel sister show called.

They sponsor us too. They just. We're so far ahead that we have to splice it in.

Oh, okay. Well. But they are very proactive. So Abby Connect is a reception service, and they sponsor grow my accounting practice frequently. And the show, too. They send scripts constantly. So tax season, as a recording, this tax season is breaking out when this broadcast will be like, next year, but tax season breaking out, and they're like, oh, do a script for tax season. Do a script. Do a script next to a receipt bank. Nothing. Actually, I went to Next tv, I said, I want to thank you for sponsoring us. And they said, sponsor what? I'm like, oh, nothing, nothing, nothing, nothing.

Just, I love the truth voice.

I love the true voice, technology. All right, Kels, let's get to the meat of the show. Today we said we were going to talk about changing how to affect change in any area of your life. And we brought in the expert. Greg Clunis is a market maker, artist, entrepreneur, and content creator. He is the host, creator, and author of Tiny Leaps, Big Changes. It is on Amazon now. Get this book. It's also a podcast and a community dedicated toward bridging bridgering. Write that one down quickly. The gap between the knowledge of what we do and the act of doing it. And one thing you may not know about Greg is that he isn't a Japanese enemy. Greg, welcome to our show, sir.

Hey. Hey. Thank you so much for having me.

Oh, it's a pleasure to have you here. You know, what would ever inspire you to write about affecting change in life? Why are you the guy who did.

This so it's Kind of a Funny story. Back in 2015, I was reading this personal development book, and I just found myself just really angry, just frustrated, because I knew the author and I knew all of the people that were sort of featured in it, and I knew that they came from kind of this place of privilege that they weren't disclosing, but the advice they were giving was only possible if you came from that. And so I just kept picturing this fictional person in the middle of the country who was going to pick up this book and quit their job because they found this thing they were super passionate about, but they never actually built the foundation for it. And then six months later, they'd end up on food stamps or sort of in a worse position than they were. So I decided to create something to counteract that, to focus on, well, what can you do today that may not have a result for 20 years, but will move you towards the result you're looking for? And that became tiny leaps.

But doesn't everyone want results immediately?

Yes and no. I think people are actually shockingly more willing to work for things than. Than we give them credit for. I think that the idea of getting results immediately is sort of what sounds sexy to people, but when they get it, they tend to not really appreciate it as much as if they work for it. And I think a lot of people know that just through. Through the life that they've lived so far. So I think when you. When you talk to people and position change as something they can work towards, it becomes a goal for them. It becomes a part of who they are.

But how do we measure change if the application is these little tiny changes that are going to yield the ultimate change?

Yeah. So that's the hard part, right? Because as I'm sure you guys all know, when you are ambitious and you're trying to create something in your life, whatever that is, there's also this side effect of as soon as you get there, the goalpost shift. You're ambitious. You're not just working towards this one thing, you're working towards everything. So I've found that, at least in my life, what helps is, and I'm sure this advice has been given a lot, but it truly does work. Just taking the time to reflect, taking the time to write down those goals so that three years from now, you have a record to look at. One of my favorite activities to this day is looking at my. My journal from roughly 2015, 2016, and the goals I had where I wanted to be, and just looking at Wow. I achieved this, this and this. Maybe I didn't achieve this yet, but like, that's something to be proud of.

So maybe you can give us an example from your own life. Like, what would be some goals that you have set back then and you're seeing progress on?

So one of my biggest goals, well, two, I guess they sort of intertwine. Growing up, I. So I grew up in small town just outside New York City, like an hour and a half north. And I always wanted to live in New York City. That was the only thing that I ever wanted. I only applied to schools in the city. Like I was moving here one way or another. And this, this sort of dream of being in the city, being able to support myself, being with somebody that, that I care about, my partner and, and enjoying that time that ended up happening. After I graduated college, I got a job. I then sort of transitioned from that to working full time for myself. But then that was the second dream of not only am I living in New York City, not only am I spending time with the people I care about, not only am I living this vision from 10, 15, 20 years ago, but I'm also doing it completely self, self sort I'm looking for. I'm basically, I'm able to support myself from it and, and not be tied to any particular job, sort of be able to choose which projects I want to work on. So those two goals are things that whenever I'm feeling like, ah, I'm just not making progress fast enough, or this, this next thing I want to do is, is like, seems so far away. Whenever I feel that, always try to turn inward and remind myself that the life I'm living now is what 10 years ago I dreamed of.

How's that feel? Does that give you more confidence toward future goals? What was that impact does that have when you see or realizing your own vision?

Yeah, it's. It's kind of surreal if I'm being perfectly honest. It's one of those things that I don't think I, I still don't think I fully have wrapped my head around. And I think that when we're sort of in something like that's the stage of our life right now, it's difficult to zoom out and see it as the thing that it is until you transition to the next stage. But I will say that on certain days, when, and you guys know this entrepreneurship's an up and down thing, it's a roller coaster. Some days I feel like, wow, I can take over the world. Others, I'm like, yeah, maybe not. And like on those maybe not days, like looking at that and realizing, okay, I made this happen, like I can definitely do the next thing like that does a massive boost of confidence.

So I know off air we were talking about kind of a script you have or a three step process. Can you share for people listening in, including myself, who want to make change in their lives, what's the process to go through?

So the basic process, I always like this, this term that a friend of mine said, I'm going to overwhelm you with how underwhelmin this actually is. So all credits to a gentleman named Michael Martial for that one. But the process is very basic. The first thing is to of course figure out what you want to do without understanding where you're going, without understanding what to sort of plot as the quote unquote end line, you'll never be able to make any progress. So once you figure that out, you know what you want to do. And this by the way, isn't just related to business. This is every area of your life. So figure that out. The second step is to do a very honest, a very caring audit of where you currently are. So if your goal is financial, what does your financial habits actually look like on a day to day basis? If your goal is business related, what actions are you actually taking? I think that people get stuck on their goals largely because they convince themselves that they're doing better than they actually are on a day to day basis. Like, we want to be on our own side, we want to see the best version of ourselves. And so in our minds, at the end of the day, we made 22 sales calls, but really we made three. And so really truly understanding, without any judgment whatsoever, like what am I actually doing? What does my current situation actually look like? And, and then once you have that understanding now, you can figure out how to fill that gap. Like what actions do you need to take every single day? What behaviors do you need to change? What habits do you need to gain? What, what, what knowledge do you need to seek? Like all of those things come when you truly understand what your reality looks like.

And when it comes to. My voice is swallowed water and down the wrong throat. So this isn't a voice changer, but the wrong throat, the wrong pipe. But tell us about filling the gap. Meaning is this the implementation of small changes and where do we get started?

Yeah, I mean, so it's really the implementation, but there's so much around it that makes that difficult because it's easy for me to sit here and say, hey, if you want to start a business, then here's your step by step process. Go do X, Y and Z today, and then tomorrow do X, Y. That's easy. The hard part is actually waking up on that day and doing it. And what I've found is that it always comes back to some degree of fear. Now, that fear doesn't have to be what we traditionally think of as fear. It could also be the fear that's sort of built into us that allowed us to survive as long as we have the fear of changing things that even if they're not great, it's what we know. And it's better to keep the suck that you know rather than trade that in for something that you don't know. So there are all these different ways that fear plays a role in stopping us from taking actions. In addition to which, the second big piece of it is how you identify. And so what I mean by that is the type of person who goes to the gym regularly, they're going to keep going to the gym. That is who they are. It's built into their identity, and it's how they think of themselves. If you don't have that identity, but you're trying to go to the gym, in order to make it easier, you first need to gain some degree of that identity. And that can be a very small amount or it can be the full identity. But until you gain that, it's always going to be as hard as the first time, every single time. So how do you go ahead?

Well, I just think someone that doesn't go to the gym regularly does have an identity too. They say, well, I don't do that.

Right, Exactly.

This is strong.

Exactly. Yeah. And so it's pulling them in the opposite direction. And they need to before they can make it easy and make it a hack habit that they do every single time without fail, regardless of what's going on, they need to gain that. That identity. What I found to work best, and this is why I'm a fan of the Tiny Leaps model, is that when you take small behaviors, when you, when you take small actions, you actually start to claim ownership over those actions. You start to imprint them on your brain as a part of who you are. And there is a very strong psychological pull towards keeping who you are and not shifting that. And so if you start to take these, these small behaviors and they start to imprint themselves, they start to become a part of who you are. You want to keep that new identity, you keep taking the small behaviors, and through that process Over a period of time, you end up taking bigger and bigger behaviors and you gain more and more of the identity. And so that's what's worked for me. That's what's worked for the people that listen to my show and that I've worked with on this, and I've just had a lot of success with it.

So do you have to reward yourself? And I don't know how that's defined, but as you make these tiny changes, you're not seeing the end result, whatever that could be, but you are seeing progress. How do you measure that and how do you, or should you reward yourself?

I think it all depends. I'm a, I'm a big believer in that. There is the, the end goal, which is here's the process. Do it. And then everything around that is just fluff that makes it easier or harder. And so things like rewarding yourself, if, if you're that type of personality, then absolutely do that. Like there's nothing wrong with that. And I think it can help if that's what you resonate with other people resonate with. Just going heads down on other people resonate with. And this is actually very true for myself, tracking every single detail and waking up every single day trying to make like basically conversion rate optimization for my behavior. So. So it kind of depends what your personality is and what you. What keeps you excited to, to keep doing it. But it doesn't have to be rewards, it doesn't have to be tracking. It doesn't have to be anything in particular. It's just what is going to make it easier for you to keep taking the behavior. Because as long as you take the behavior, the change will come.

J. Boner calls I'm asking you, what's one change that you want to make in your life? Because I want to see if Greg can give us a prescription here.

Not eat sugar.

Not eat sugar.

Yeah.

All right, that's a tough one. Let's start with that. Greg, what do we do with Kelsey's situation here?

Yeah, so for, for cutting out sugar. The reason something like that gets so hard is because it's in everything. So add sugar.

Sugar sugar cookies that get shipped here to our office every day.

Absolutely. So. So added sugar is always a tough one to break, but you have to sort of start from this place of understanding why it's difficult. So if we know it's difficult because it's in so much and that pretty much any random food you're going to grab when you're, when you're out or when you're short of time is going to include it, then you now need to create the environment that allows you to avoid pretty much anything that you're not making yourself. So, so start with why is this so difficult to do? And then reverse engineer a solution to that problem once you have that. And let's say that the solution is you're just going to start making everything yourself. You're, when you bake, you're going to bake your own cookies and not use sugar, like whatever the solution looks like for you from there. Then you, you, every single day as you go through, write down every single time you break that rule. Like if you, if you do end up consuming a sugar that's shipped to you, if you are having a crash at 4pm and like you just grab a bag of gummy worms, which is something I definitely do way too often. Whatever the, the temptation is that that gets you to take the action, just record it and don't judge yourself. Don't beat yourself up, because the minute you do that, you're going to make it more likely that you fail again in the future. Instead, just record the truth of what happened. Set aside a time, either every day or once a week to review what actually happened, and then make your plan for the next period of how you're going to solve those problems. So it's this process of solving a problem, solving that you know exists, going through your day as, as normal and recording when you fail, and then solving the problems that come from that.

Kelsey? I just wanted to reduce sugar intake and I don't know, Greg, if this is, maybe this was just my approach. I envisioned sugar and how sometimes my teeth get sticky. Like if I drink a soda. I hate that sensation. So whenever I picture something sugar, I'd say, oh, I'm going to get that sticky teeth sensation. And it became not repulsive, but way less desirable.

It was like a visceral attachment.

Yeah. Greg, is that a good idea or is that, am I, you know, is that just specific to me?

No, that works really well for a lot of people. So my girlfriend, for example, she eats incredibly healthy all the time because they're.

Saying tons of sugar. I was like, oh my God.

Yeah, right. No, she's, she's one of the healthiest eaters I've ever met. And she, it's easy for her because she thinks about how it's going to make her feel. So whatever the food is, whether it's there's a lot of oil added to it or there's a lot of sugar, in it or whatever it is. Like she thinks about, well, how is this going to make me feel? Am I going to get a stomachache? And that's like her worst fear ever. So she just doesn't do it. For me, that solution doesn't work because I can very quickly erase any memory of how I felt because I love gummy worms like that. That's not a big driver for me. So I have to find a different solution or a different reaction like you have with the teeth thing. Like maybe that's something that works for me as well. I've never tried it. So I just have to find what is that emotional sort of reaction that I don't want to experience and then use that as my tool or maybe there isn't one and I just have to brute force my way through it for 22 days until it becomes easier.

So fascinating. This industry of entrepreneurship is fraught with big, hairy, audacious goals and 10x factor. And here's a guy, Greg Clunis is coming around saying, no, it's tiny leaps to make big changes. Greg, before we let you go, where can people pick up a copy of Tiny Leaps Big Changes?

So you can pick up a copy on Amazon and Barnes and Noble on pretty much anywhere you buy books. There's also the audiobook that I did the narration for, which is a lot of fun. So pick that up if you're into audio, which seems like you are. I do want to say something real quick, Mike, on that, that last point. I find that people misunderstand what tiny leaps means. It doesn't mean pursuing small change. Notice the big changes part is there. Like you're still pursuing 10x, you're still pursuing massive goals. It's just the process by which you get there is if you are a regular human being who is working too many jobs and raising kids and struggle to find time to do anything, taking small, small behaviors every single day, that's how you start to get to the process of becoming that type of person who can accomplish that thing. And the only variable there is how long is it going to take you. If somebody has more time every single day to put in, they're going to cut that timeline shorter. If you have five minute gaps that you can find, it might take you 20, 25 years. But either way you'll, you'll make progress towards it. And that thing you're working towards is still a big, massive, scary, audacious goal.

Awesome. Awesome, Greg. Thank you so much for joining us today. Also go to Greg Clunis that's G R E G G CL U N I S dot com. We'll have that in the show. Notes. Again, thanks for joining us today, Greg.

Thank you so much for having me.

All right, Kelsey, we're gonna do. You know, I have a recording of Greg coaching one of his clients.

Oh, what does he say?

So. Oh, here, you want to hear the recording?

Yeah.

So one of his clients that I've been struggling with weight all my life. What do I do? And this was, this is his response. She said, should I stop eating as much food? Do it. Just do it. That was it. That was the whole thing.

Anticipated that.

Poor Greg. Oh, Greg. We like to joke around. All right, so, and Greg, we're call you back in a second because I want to get your insights on our little company naming game. Kels. Yeah. What do we do? Like, what's the sequence of things that are coming? Let's, let's put it first.

You need to talk about our sponsors.

Yeah, no, no, but you have to give a hook first. Like, why would people stay?

Oh, well, because we're going to talk about what we learned today.

Yes.

We're going to play a cool game about company names.

Yes. With Greg.

And then we're also. Well, Mike's also going to give a little tip.

Yep. A little tip.

But first we have to talk about our company.

When you say the words. But first it kicks off. Try it one more time.

When you say the first.

Yep.

But first.

There you go. First we talk about our corporate partners. So nextiva, it's a voice over IP phone system. Do you know they're the first phone company to introduce a new phone caller? Black. Wow.

I didn't realize they were the ones.

Yeah. So most phones are what, like white or blue?

Blue.

I like that cream color.

Cream. Oh, I hate. Of all phone colors, cream is the worst because it gets all the schmutz on it.

Yeah. Yeah. It just gets yellower and dirtier with time.

Why I don't like about black is it collects the dust. So my phones collect the dust, you know?

You know what they're doing, though, it's been gray.

Yeah.

They're bringing back tactile buttons, you know, instead of, instead of just a screen. Oh, there's physical buttons next to Eva. Yeah.

Damn. True voice. Do you have the true voice technology?

Yes.

It sounds like real voice. They introduced the. The phone tone, they call it phone tone.

Yeah.

And they now have the color black for phones. They're innovators.

Seriously.

In all seriousness, we love Nextiva, so check them out. Nextiva.com, voiceover IP. You can't beat the deal. The other. Do you have an X to your phone?

No. You still haven't given me.

We gotta hook him up. Yeah, we gotta hook him up. All right. What about receipt, bank?

What about them?

You ever have. You don't carry. You ever carry a wallet in your back pocket? Like when you were back in the high school days, you had your comb in the back pocket, Brush.

Yeah.

Did you?

I was just guessing.

Yeah.

Stroking your long hair, then you pull out your wallet. But especially for guys. I don't know why you carried a wallet, but you carried a wallet in your back pocket, right?

Yeah. You look like the satchel type.

The satchel. I did carry, like a man satchel.

Yes. Yeah. Like a Merse.

I do. I carry Merce around. I still do.

Yeah.

I love it.

Ron does. For real.

Ron actually does. For real. It's around his neck.

Are you serious?

He doesn't do it. It's not to be ironic. It's like.

No, it's like he loves it.

Loves it. Yeah. Okay.

He loves. And he still. Every time I go out to lunch with him, seems to conveniently forget his money. Never has money on him. But that Merce is with him at all times. Whatever. So receipt, bank scans and all those receipts. Your wallet, dude, I know you. Back in high school, you had that. You also had that big comb in your back pocket.

You would have seen my wallet.

I don't know. This is not high school. Yeah, that's. Now it's two cards that. Just because you. You filed Greg's system. You made tiny changes. You did. Your wallet. Your wallet.

It was a George Costanza wallet.

It was massive. You'd open up, like, shit would just come out. He had obligatory condom that he had to.

Dude, I just can't film one episode. I'm glad you got insurance, Mike. I'm glad you got that insurance.

Dude. I just speak the truth about you. And you. You'd open up and. And there's just tons of receipts.

You didn't know me in high school very well. I forgot about that.

I met you back in college. I knew you in college. And I would talk to a lot of your friends and say, what was Jeremy's life back in high school? And they're like, dude, you should have seen his wallet. Yeah, well, if you had receipt bank back then.

I know.

No more issues. No more problems.

I'm glad we met at Virginia Tech.

No, dude, you went to Rowan. I know, dude, I know your whole story. I know your whole story, clearly. Clearly. All right, so that's receipt bank. No more receipts filling up your pockets. But it really is a good system. We love them.

Yeah.

All right, Kelsey, what's one thing you learned today? One of your great takeaways from Greg.

So I think that it's super important to write down everything. Like, I think that's a critical component that I do lack when I'm trying to achieve my goals. I don't write down and I don't, like, make note of what I'm doing or not doing. And that's so smart. And I think it's really smart too, for your long term goals, to reflect, to see what you're actually doing. Because I feel like so many things just fall to the wayside. Like I'm like, oh, I'm going to do that. I do it for a week and then it's like, oh, I was doing that at one point, you know?

Yes. I think declarations are so easy. Do X. The execution's hard, Jer. Jeremy, what's your big takeaway?

Yes, I like the writing down thing because I think it's like you're holding yourself accountable and it's hard every day to get into a routine of keeping track and writing things down.

Yeah.

But then like when you look back and you actually read. So that funny story there was when I started with Obsidian Lunch.

Yeah.

I have still have a sheet of paper that we wrote for goals.

Oh, personal goals.

Yeah. And I looked at it and it like it blew my mind.

How much came. That's cool you started. You know, Jeremy's one of the first people on. Probably the first person that's here still came on board. You're. You started seven, eight years ago, maybe.

Nine, 2010, I think.

Nine years ago. Yeah.

2010.

Yeah. So what was one of the goals that came true that blew your mind?

Well, it was all had to do with the business we were doing at the time. So it's kind of like it doesn't fit right now.

Okay.

But it was just interesting because my mindset then and my mindset now are just totally, totally different.

That's awesome.

Change.

Yeah, that's awesome. I. So mine was also the writing down. I just want to share it from a different perspective. There's a complimentary book to Greg's book called Power of Habits by Charles Duhigg. And what he says is, if you want to change a habit, write down the habit you're trying to change, you know, whatever it is. And then anytime you do it, just put A check mark next to it. To Greg's point, it's a no judgment zone.

Yeah, I love that.

It simply brings a subconscious behavior to a conscious level.

Yes.

And then you'll be able to change it, because I think what will happen is, say you want to stop eating sugar. Anytime you eat sugar, just put a check mark. But then your mind will say, well, what just triggered that? You'll say, well, I was getting kind of unfocused at work and my habit was to get some sugar. So then you'll know what the subconscious trigger is, and then you can start changing it.

Exactly.

That awareness around it, the no judgment zone. Cole, we want to know what you learned, too. Our dear listener friends. Put that in the show. Comments. Are we still doing some kind of special promo with comments and reviews? No, it's given up on that. Why have we. Because we get everything we wanted. We suckered them, suckered out all the juice that we wanted.

I mean, it's kind. I don't want to say labor intensive, but it's, you know, I don't feel like. Do we need to do it into perpetuity?

Into. What's that word?

Perpetuity.

Oh, perpetuity.

Yeah.

When you said turtle perpetuity, I wasn't familiar with that word.

I just spread it out.

I don't know. I mean, I think we need enough reviews that we are competitive with the alternatives to our show.

Well, supposedly that's not the algorithm anymore.

Oh, then screw it. Then take your reviews back, people.

Nope, nope.

You can do, though. If you have any business questions, send an email to ask mikemcalowitz.com okay.

That's what we want. Yeah, yeah, yeah. And why don't you share the habit you're trying to change to ask Mike. Mike McAllister. So then maybe we'll put it.

Oh, there you go. Yeah. Send your. Send your habit that you want to change to ask mike@mikemcalowitz.com.

Yeah, and then we'll bring on the show and embarrass you.

That's alluring.

I want to get rid of my facial beard hair.

What was. Margaret, what was the segment? The one star segment where he's like, I'm going to defend them and then just totally rip them apart. You need to bring that back.

That was.

That was a good segment, actually.

I like that you want that back. I'll bring it back for you. Just for you. Okay. Let's play our listener mail first, then we'll do the game with Greg.

Okay. You ready for it?

Yeah. Let me Punch you. This is listener mail. That's the introduction.

So this comes from Paul Stafford. He writes, my question is that the profit first allocation seems to need a category for capital intensive businesses. Roi. That is along the idea of profit first, maybe ROI second. I just wonder what others have done. I'm assuming a base percentage return. Any ideas or do I just recreate.

The wheel for a capital intensive business? You know, I'm a little bit confused. So if you're capital intensive, meaning you are buying equipment first, you do seven. A capital equipment expenditure account or capital. Just call it capital account or something. Capital equipment's like if you need to buy something that's expensive, but its value will play out over time. It's a singular purchase, but it'll play over time. That's considered a capital investment. Like our equipment here. We for the studio, cumulatively $3,000 equipment, but we can use it hopefully for five, 10 years. So you start saving the money into that one account. Is there a way to measure roi return on investment, like the income you're doing? No, that's what your accounting system does. So profit first is a cash management tool. But if you want to see that you spent $3,000 and it earned back to you over the three, four years, 10,000 per year. So you made 40 grand. That's an accounting process. Work with a profit first professional. They'll help you do that. Hope that helped my friend. Okay. Do you think it helped Paul or do you think Paul's now, like, more like.

I'm sure that helped him.

Okay. All right.

If that's what he was looking for.

All right. I was playing with these awkward punches. And then we'll go into. This is like the ones. The ones that builds up and like, you don't know what's coming. And then it ends like, I don't like this punch. There it is. Okay. Okay. Greg, are you still with us?

Yes, sir.

Okay, good. And Kelsey, you're here. Jay Brown. So we're gonna play a game. All three of you are gonna guess. This game is. There's. I'm gonna read off four companies. All of these, except for one, are legitimate company names. And you identify which one is the fraudulent name. That make sense?

Yeah.

Yep. Okay, everyone.

Yeah.

All right. First company is called Juan in a million. It's a Mexican restaurant. Juan in a Million. Okay.

Okay.

Second company. I can't believe I'm saying this. Even. I can't believe I'm saying this is why they slander insurance. Hand jobs, nail and salon Hand jobs, nail and salon. Okay, so Juan and a Million and Hand jobs, nail and salon. Next one is called the Dirty Hoe. It's a gardening supplies company. Company. By the way, if you didn't figure out the nail and salon. It's a nail and salon. And the last one, this is a salad salad company. Is called Toss My Salad. Toss My Salad Salad company and juice bar. Okay, so, Kelsey, Greg, you're gonna wrap us up. So Kelsey, you go first. Juan in a Million Hand jobs, nail salon, the Dirty Hoe, gardening supply, or Toss my salad, juice bar and juice.

I'm just gonna say Juan in a Million just because that's your sense of humor.

But that would be my sense of humor. I do have a shirt. Say no. Juan likes tacos, which is a joke because everyone loves tacos.

I, I agree. I, I. Because I think that's the only one that's like, borderline, like, you know.

So you think Juan in a Million is not a real. Okay, Greg, your call. Of those four, which one you think is the fake company name?

I think it's got to be the Dirty Hoe.

Oh, great.

My next option.

And the winner is. Greg. And you get nothing for it. The Dirty Hoe garnish.

Can I at least get applause?

Yeah, yeah, yeah, yeah. Let's see. Let's see here. Let's get you some of this. This is your theme song now.

Oh, yeah.

Okay. Yeah, I'm into it.

Can't touch this. Yeah, so there's the applause. So Greg nails it. The Dirty Hoe gardening supply is not real, but it is common, like on Etsy and so forth as fake signs. So a lot of people buy these fake signs for their man cave or something so you can get the Dirty Hoe. Juan in a Million is a Mexican restaurant in Austin, Texas. Hand Jobs Nail and Salon is owned by Don Moon in Sandusky, Ohio. And there's been public outcry and complaints about her hand jobs name. And she's fighting back and saying this has always been her dream company name. So go figure it, Dawn. And then, I mean, it is.

It is. It is accurate.

It's accurate.

It is accurate. Toss my Salad Juice bar is right in Greg's neighborhood. It's in Queens Village, New York, New York City. Toss my salad and juice bar. So, Greg, next time you're out that way.

Good to know. Good to know.

Yeah, good to know. Good enough. Hey, tell your girlfriend that I'm just gonna go, you know, toss my salad. That won't go over well. All right, Kelsey, are we good? Do we have Anything else to do?

Yeah. Do you have a tip?

Oh, my gosh. I do have one last tip. Did I talk about changing the name of don't call yourself an entrepreneur anymore? Did I share that?

No, you didn't.

Okay, so here's what I've noticed. So many entrepreneurs and business owners, I talk to share how they're carrying the business on their back. They're working ridiculous hours, and I believe the term entrepreneur is no longer good, even though I use it all the time, because I believe it's been bastardized to believe that an entrepreneur is someone that hustles and works crazy hours and sacrifices everything in their lives just for the business. That was never the definition of entrepreneur, but that's how it's become bastardized. I challenge everyone listening now to no longer call yourself an entrepreneur. When you meet someone, tell me you're a shareholder. Tell them your. Yeah, your eyebrow went up there. Next time you're out to dinner and someone's like, what do you do for a living? Say, I'm a shareholder. It changes the definition, what you do. You are an owner of a business. You're not someone to carry the business on your back. You're not doing always. A shareholder is someone that invests in a company, and then it choreographs the resources and people to help the business be elevated. So no longer call yourself an entrepreneur. Call yourself a shareholder, and your behavior will change. Talk about a tiny change. Big leap. Or no, I'm sorry. Tiny leap, big change. That's the way to do it. All right, Kels, take us out.

Okay, you can find us on itunes, Stitcher, Tunein Radio, Spotify, iHeartRadio or any podcast or anywhere. But again, please subscribe and leave us a comment and review.

Yeah, we gotta offer something for people. Oh, I got something. A free book that gets you excited, huh? You wanna go buy the toss? That's my salad restaurant right now. Because you get a free book that made no sense. Literally no sense that makes no sense. Maybe the book's hidden there.

The stuff you say scares the crap out of me sometimes.

It's a real cook. It's a real restaurant name. Go to Mike Michalowitz or mikemotorbike.com for short. Top right. You'll see your free copy surges waiting for you. Totally free. Get it now. See you guys later.