Episode 82: Permission to be Profitable with Jen Sincero

Chris, did you hear that? That's a cue.

Chris, that's a Q. I know for you. I was there. I was pausing. Anyway, this is. Yes, sometimes it's crickets when I pause, but this is, as you know. Come on, you click the button. The Profit first podcast, episode 82. Yeah.

Oh, my God, it's echoing on the system. It's out of control.

That uncharacteristically little grunting on this intro. I.

That's a good point, actually.

Right?

Geez.

Well, welcome everyone, to the show. I'm Chris Curran, the founder of Fractal Recording.

And I'm Mike Michalowicz, the author of Profit first joined in studio by Christina Bulduk.

Hello.

And you are listening to the Profit first podcast, where you learn everything about profitability. And today, as always, will be no different. You're gonna learn about how to be profitable while being a badass.

Profit. Oh, wait, revenue is badass, but profit is fat ass.

Because seriously. Well, you get to sit around a lot when you're really profitable, so you get a fat ass.

That's awesome. That's right. This show is about profit. And by the way, you can find our show on itunes and Stitcher and Tunein Radio and of course, the website Profit first podcast dot com. You can literally binge listen to, you know, oodles of previous episodes that we've done. You know, if you got to go do some yard work, it's almost springtime. Come on. Bring your Walkman or your phone. And I always say Walkman, don't I? And you can binge listen to the Profit First Podcast. There's so much profitable goodness coming out of these speakers into your ear right now. It's kind of stupid, actually.

It's a little bit stupid. Yeah.

It's crazy.

So, dude, what have you been up to, my brother?

You know, let me fade out the music. See, I was. I didn't want the party to end, but my wife and I are going to have our 10th wedding anniversary next year, and we decided to go to Hawaii for the first time.

Oh, wow.

Yeah. So I was asking Todd Cochran. He's. He's the CEO of Blueberry. They're a media hosting PODC podcasting media hosting company. I interviewed him on my other show and he lives in Hawaii. So I said, hey, man, where should we go? What should we do? And he kind of. I got. I got a nice little private consultation on my visit to Hawaii from Todd Cochrane.

And any learning, any suggested areas to go?

Well, he said, oh, he said, this is what he Said the island of Oahu. He said, it's like Vegas. There's a lot to see and lots of traffic and all that. He said the other. Well, two of the other islands, Maui or Kauai. That's where you go to relax. He says it's like going to Wisconsin, but with a beach and sand and sun. Pretty cool.

I love the analogies.

Yeah, that's what he said.

So I would say you're a Lanai guy, and there's another island called Lanai, which is a population of 3,000. I actually have relatives that live on the island. We were out there last year. And you want. If you. If you want to get R and R. It's amazing. And the climate changes. You can go to the top of the mountains, and it gets cold, and then you go to the ocean, and same day, you can change from 80 degrees to 40 degrees.

So they have, like, killer bugs, though. Didn't you almost die about.

Oh, yeah, I did. I got. Yeah, I got bit by a hornet. My whole arm exploded. That was.

Dude, really?

Yeah. Yeah.

That'll be my update for today. Yeah.

Okay.

I was. We. So, on Lanai, there's an abandoned resort that's no longer used. So it kind of looks like Gilligan's island kind of stuff, but, like, overgrown. And there was a bar there. So I go there, and I'm, like, posing for pictures. My wife's like, oh, that's so funny, drinking your fake drink. And all of a sudden, I'm like, ouch.

What?

What? Just bit me and. Or stung me, and this. This hornet or something stung me, and it must have injected gallons of venom.

It was massive.

I came back, and first of all, I was like. So I came back here, and you're like, mike, have you been lifting your final? Because my arm was so swollen. And then you saw. No.

It's like, oh, bummer.

Oh, God. Okay. He's like, yeah, he's been getting jacked on one arm. What's going on there?

Whoa.

Yeah. And I think.

All right, dude, I think we got to thank our corporate sponsors for making the show possible.

We do.

Do you know who they are?

I do know who they are.

Who are they?

Fundera T Sheets.

Right.

Nextiva.

That's right.

Fun box.

That's right.

Receipt Bank.

Oh, I thought you'd forget that one. Receipt Bank. Our newest sponsor, Getty, today.

Because I'm tired.

All right, so she's exhausted. We have her working through the night.

Really?

We're. We're down to employees, down to pregos. Oh, everyone's getting pregnant. So Christina's now carrying the weight.

And for everyone, probably literally up and down those stairs. Geez.

All right, I. We have a very special guest coming on today. Her name is Jen Sincero. And before I tell you about her and I know you already know about her, you've read her book, you are a badass and all that stuff, I want you to know this. We are going to be sharing insights at the end of this episode. So after we learn from Jen, we are going to tell you what we discovered. I think it's the only show on the web. I've been listening to a lot of podcasts that does something like this, so you're in for a double treat.

That's awesome.

Her name is Jen Sincero and she wrote the New York Times best selling book, you are a badass, how to start doubling your greatness and start living an awesome life. Now let me tell you how well this book is performing. Like, you know, I know how well my book sells, and so I check out other ones. Her book is crushing it. Her book like, like I'm like a little fly that she twacked off the.

She twacked? Yeah, twacking.

She twacked it off her desk because her book, I mean, her book is crushing it. But I don't know if you knew before she. She wrote this amazing book. Her plans was to be a world famous rock star and as a bassist, by the way, and didn't plan out, so she decided to try to become a lesbian instead. So I want to learn a little bit about that. She actually has books about the straight girl's guide to sleeping with chicks, and she also has a book, why you shouldn't be sleeping with your drummer. We'll learn about that, but we're really going to focus on how to be a badass and be profitable. Jen, welcome to our show.

Thank you very much. And just for the record, I did not twack you off my desk or whatever you just said.

Well, I feel like it's whacky. What do you do if something's very minuscule and bothersome? Don't you just twack it?

You know, I feel like so many things. I'm 6:1, so everything kind of is that way for me.

Oh, really? I didn't know anything. You're six one. What's it like to be six one as a woman?

You have to talk about your height every single time you leave the house, Kind of.

Oh, and every podcast.

Yeah, but I brought it up, so that's My bad.

Okay, okay. Okay. So that must get very tiresome and frustrating. At a certain point.

It does. And I'm looking for excellent one liners. So if anybody has a good one liner that I can have a comeback with when it comes up, I'd be forever grateful.

You can just look at them and point and say, Russia 2002 all star team. Boom.

That's a good one. That's a good one.

If you look Russia.

If it's a guy asking, what's it feel like to be a 61 woman? I'd say, what's it feel like to be shorter than a woman? That's what I would say. I think that might be a little bit too vindictive.

Yeah, I know they all come off really mean. That's the problem. But I am mad. Yeah.

You could say, hey, hey, I don't have to call my husband to reach a can of beans on the top shelf.

Ho ho.

No.

This is just going. See, it's hard. All right, so here's what I want to know. Your book says you are a badass, as in the reader is a badass. What the heck does it mean to be a.

I believe being a badass is pretty much allowing yourself to be, do, and have whatever is in alignment with your highest, most badassiest self. So whatever you feel like you were put on this earth to do, if you go and do it, then you are a badass.

So not everyone's playing the same game. Basically, what I'm hearing is everyone has their own version of badass.

Yeah, Badass. Yes. Yes, yes, yes. Yeah, totally. So, you know, so often we feel like, oh, I am really interested, like, for me, like, in being a rock star is something so out there and crazy and big. But then you have all the reasons why you can't and shouldn't and won't make money at it and will get made fun of. And then we bury it alive and we wake up at 95 all sad that we didn't live the lives we wanted to live. So it's about getting through all that crap and really listening to what turns you on.

What about the people that try and fail? Are they still a badass if they keep trying?

Ooh. So, okay, but when do you know to give up? I've read books that there is a time to quit.

Well, I think you just gotta really listen to yourself more than everybody outside of you. So if you get this internal hit on, you know what time to course correct, then you go and do that. But I think the problem Is in our culture, we are so, so disconnected from our instincts. And by the way, instincts are what allow birds to fly all the way around the planet. Why do we think that our drunk neighbor next door has better advice than our own instincts? You know?

Yeah. First of all, the fact, you know, my neighbor is a drunk is amazing. But. But listen, you're the person who wrote the book that said the Straight Girl's guide to Sleeping with Chicks. You. You, you say. And tell me how accurate this is. I don't know if you're just doing this for. For media, but you say you attempted to become a lesbian, so. Okay, so why? How. But you said if you fail, you shouldn't give up. I don't. It sounds like you failed at this and you gave up.

Because. Well, the whole book was written. And I'm kind of glad you brought this up, because that book was me figuring out what the hell was going on with me. I met this woman. It was the first time I'd been with a woman. I was like, oh, oh, my gosh, am I a lesbian? And so I started to try and figure out what the hell that meant. And there were no books out there. There were lots of books on being a lesbian, on being bisexual, but I wasn't really ready to sign up for a whole new thing. I just. I really didn't know what was going on with me. So I started studying and researching and really listening to what made me happy. And at the end of the day, that wasn't what made me happy, but it was confusing as hell. But the answer came from honestly just getting quiet and listening to what was making me happy, and that wasn't it.

Okay, so I think there's some. Something here you can guide us on. I mean, your experience in this instance, I think, is a very similar experience that we all go through. We have something we feel like, oh, maybe this was my life's intention. Maybe this is truly who I am. And then we have the responsibility, it sounds like, to discover it. But how do we know when to respond to a question that poses itself like that? And how do we know how to navigate it and decide if it truly is a calling or if it's just an experiment getting in the game?

I feel like we spend so much time in our heads trying to figure it out and weighing the options, which is important, you know, not to cast the brain out to sea as useless, but if you don't get in the game and start trying things, you don't learn anything. So I really think, because, like, for Me, okay, so I met this chick, and it was all hot and fun, and if I hadn't gone for it, I wouldn't have figured out who I am. I would have been constantly questioning, maybe that would have been a good idea. Maybe I am a lesbian. Maybe I'm. You know what I mean? But by getting in the game and constantly trying new experiences, we learn through experience. You know, you can tell somebody something over and over, but until they experience it for themselves, you don't really learn anything. So it is about just getting in the game, most of it.

But what about the momentum? So once you commit to something, you start doing it first. I think there's a fear to try something new. Then once we're living something new, this becomes our new definition of ourselves. How did you have the courage or the ability to say, whoops, this is not the right choice? You're affecting other people. In your case, how do you say, enough is enough?

That's scary, too. I think a huge part of being a badass is being available to do the scary things. Yes, it affects other people, but you don't end up doing anybody any good when you're faking it anyway. What are you going to do? Stay in a relationship because you don't want to hurt somebody's feelings. Feelings by breaking up with them. That's not. I wouldn't want somebody to stay with me for that reason, you know, so it's about having the courage. And honestly, most the thing that scares the living crap out of human beings is change. And that ain't gonna go anywhere anytime soon. So being courageous in the face of making change is kind of the holy grail.

Well, do you have tools or suggestions of how you can build that muscle?

Practice. And instead of, you know, I'm a big believer that in meditating and getting quiet so that you can connect with that part of yourself. And so when you get that intuitive hit to go do something, if it's a little bit scary, you know you're on the right track. So I think what happens a lot of times is the second it's scary, we're like, oh, can't do that because it'll be really expensive, and I'll put this at risk and this person will think I'm a lunatic. And la, la, la. We immediately open the floodgates to all the excuses and important reasons why we shouldn't do that. So it's practicing when you get that scary hit, not negotiating and turning towards it, being like, all right, I got that hit, and it's Freaking me out a little bit, which means it's outside of my comfort zone. So I'm going to run straight at it instead of away from it.

I want to try a little experiment. Christina.

Okay.

Christina is an aspiring opera singer. She's devoted a lot of time to it, and then at times, you don't devote as much time to it because there's financial obligations. Jen, could you coach Christina right now on our show of her passion or interest around opera singing?

Okay.

Why don't you tell her the backstory and I'll let you see what's wrong with it.

Yeah. No. So right now, I'm kind of at a crossroads. I've kind of had this feeling in me pretty much my whole life since I was able to talk. And it was always kind of pushed down by family. Like, no, you know, that's not really your career. You can't really do that. So I almost started to look at it as a negative thing. And then after college, I ran into some friends, and they were like, why aren't you doing this? And they brought me to a coach, and I sang for him. He's like, you gotta. I gotta work with you. We have to pursue this. And then I just being introduced to more and more professionals in the world, and I was like, oh, my God. Like, I actually may have what it takes if all these people are believing in me. But now I'm at a point where I'm like, okay, I want to study once a week, and I can, fortunately, because they give me a break, which I'm very grateful to have, financial wise. But now I'm like, okay, how do I. How do I pursue this and, you know, start a family and be able to work full time? Like, how do I juggle all of these things and still be able to be a badass?

Well, so what's the question? Is it time management?

Yeah. Or. I don't know. How do you. Can I have it all? I guess is my question.

Of course. We put a man on the moon, you can find time to sing opera. Seriously, Come on.

Yeah, but didn't we put a man on the moon? I mean, he didn't put himself up there.

Somebody did. Somebody had the audacity to think it was possible. So, I mean, seriously, if. If we put a gun to your head and said you have to sing opera and raise a family, would you figure out how to do it?

Yeah.

Yeah.

So it just. You need. I mean, I guess it just needs to be laid out for you. And I think maybe. Is that the point Is people make it too complicated. They overthink it, and they're just like, you know what? No, this is what I want to do, and this is how I'm going to do it, basically.

Totally. And it's kind of like it's so much easier to come up with all the reasons why not. But if you had to, if your life depended on it, and I think this is such an interesting phrase, like, when your life depends on it, you go and do it, but your life totally depends on it. Yeah, your life, when you want to.

Live it, you don't realize the urgency depends on it.

So make it freaking happen. You know, Push yourself. We get so comfy. It's when you push yourself, and we think that pushing ourself is gonna be so hard and scary and take all this time, but what's harder and scarier than living a mediocre life?

Yeah, but it sounds exhausting. Christina's working. Yeah. Does it, Christina?

I don't know.

Am I putting more trust every day? Wouldn't that give you energy if you, like, came home kicking ass after singing? I can't imagine anything that would give you more energy.

It's exhausting, but exhilarating because it takes a lot more work than people think. But if you. If I step out of a studio and I'm like, damn, that was an awesome day, I feel pumped, and I'm like, okay, let's do this. But, yeah, no, that's a really good point.

How often are getting into the studio now?

I'm lucky if I get there every other week.

And what's your heart call out to do if you could?

I mean, I would love to go twice a week, but it's just, you know, there are certain things, whether it's financial wise or just time constraints, just some. I somehow find excuses not to go, which maybe there's a deeper reason for that.

But, yeah, so start. Make a commitment to go twice a week. Seriously, as if your life depends on it.

I'm gonna do it. I'm gonna try.

Okay, but I love that.

I love that.

But I don't know if it's easy, because I hear, yeah, I want to. I want to do twice a week. And I get it, but instantly my head. And now I'm. Shame on me, But I'm like, it's gonna be expensive. How are you gonna find the time? You're gonna be exhausted. There's a million reasons not to do it. And then what's the payoff? You wanna become a major opera singer, and the potential's there, but it's gonna require this. It just seems like.

Well, from what I am understanding, from all of this is, you know, you. My life path, or maybe what I believe my life path to be is I need to have. I need to have opera singing in. In my life in some way. Whether I make it big on the stage or whether I'm doing free whatever it is, I need to have that involved in my life. But from my understanding of what Jen's definition of a badass is, if I'm pursuing what I believe I'm meant to do on this earth, that can still change. Like, the path can change. And as long as I'm willing to change with it and still go with what I believe I'm supposed to be going with, then that still keeps me in the bracket. Is that. Does that make any sense to me?

It makes sense to me. Jen, what do you think about that?

So you mean like your desire for superstardom versus might go down to just hanging out and doing it in the community and having fun that way?

I mean, when I was five, I was like, oh, yeah. Oh, no, I'm sorry.

Go.

You go ahead.

As long as. And this is the thing. It's like busting yourself, like, is that really what you want? And if that's true, a.

So if I push myself and I realize, okay, I want to do this instead, or let's tone this back then that was the goal. Because in doing this and pushing yourself, you find out what you really want.

Yeah. And so if doing it in the community for free truly does light you up, then go for it. But don't pretend that's what you want because you don't think you can have what you really want.

Oh, yeah, there's a difference.

How do you know you're getting what you really want versus compromising?

You feel it. I would imagine you feel it.

And you have to take the time. Like, we don't stop. You know what my new mantra is for myself lately is shut up and slow down. And it's like, just take the time to listen. We really. This is so woohooery. But it's like, take the time to. You have all the answers inside of you. See, you have all of the answers inside.

I don't think it's woohooery. I think you're absolutely right. The answer's inside. This is the. You know, I've been practicing meditation for almost 13 years now. Meditation on the heart. And look, the heart is where our authentic self is. Our mind is the thing that Gets all crazy and, you know, thinks too much and argues with itself. And our mind is known in Vedic literature as our greatest friend or our greatest enemy. And the mind, we can't trust the mind. You have to trust your heart. That's why, you know, when it comes to your heart, you don't have to ask the question, is this right for me or not? You just know it. But that has to come from within yourself. And that's why meditation is important. Because meditation is the only way to calm down your mind enough so you can hear what your heart is saying.

Hang out with your heart.

Yeah. Is it the only way, Chris? I mean, meditation is the only way.

Meditation is a process of regulating your mind. So the mind is a tool that we have to use. That's all the mind is. But the problem most people have is they think they are their mind. That little voice in their head. You think you are that voice. You're not that voice. That is just one part of your being. And we give so much, especially in the west, we give so much importance to the mind and the intellect. Well, that's not where it's at, man. When you're a kid and your mom is there, and you're with your mom and you know your mom loves you. That's the heart, man. Mother's love is from the heart. And you feel that you know it. The mind is something we have to bring down to a normal level. Most of our minds are racing way too much. And that's why meditation is a tool to bring it down to the normal level.

Jen, when you do your presentations around this, your book is circulating with so many people. What are the stories you're hearing back? How, what, what are the things that are affecting people that's changing them? Your book's explosion, popularity exploding. Why is it. You must have something in there that's magical.

Lots of F bombs.

Oh, yeah, yeah, that works.

That's part, part one. That always works. Yeah. Oh, yeah. How about this one? I got a better one.

I keep doing that.

Surprise, motherfucker. Oh, only the audio can.

Of course you can.

We love that. We love to lose listeners. So what is it? What's the thing that's affecting people?

Well, first of all, I think the tone, I think the way that it's written is very conversational. And I lived in a converted garage. Actually. A lot of self help people have had peppered past, but I think the tone of voice and I also think it just really gives people permission. I gotta say, as a life coach and a writer, and a speaker. 90% of my job is just giving people permission to do what they want. It's fascinating. So all the tools and all the mindset tricks and all that stuff, it's great. But at the end of the day, it's just like you can. Because we are so taught that to be in fear, to list all the excuses why it's not going to work, and to be sensible and to be secure, which cracks me up, because we are on a ball in outer space. And so security, really, that's the cosmic joke. But it really is about giving yourself permission.

Yeah. And that's the ultimate struggle. Now let's tie this into profitability. Hence the name of the show. How can a badass be. Be profitable. I mean, and sustain and grow. And I mean that from both vantage points. Financial, but also in fulfillment. I think it's becoming pretty obvious. But what about the financial side? Can you really be profitable and a badass?

Totally. That kind of is the badass credo, is to be profitable in whatever way you desire to be. So if you don't give yourself the permission to make money, because, man, you know, I've written about sex. I haven't written about religion, but I feel like sex, money, and religion are the three most loaded topics, and I think money is the most loaded. We have such a zoo going on around our judgments with money because we all want more usually, right? And we all have fun spending it on things we love and on the people we love. But we feel dirty when we spend it, and we feel like we're a bad person if we want it. And so there's all this craziness going on around money. And until you get in alignment once again with the flow of wealth and the flow of finances, you're gonna not let yourself have it. And that is not badass.

Now, talking about badass, I mean, you are the ultimate badass. You wrote your book. I think you said in three weeks or something.

Oh, wow.

Can we talk about this? So you and I are talking off air and you're like, oh, I did in three weeks. Not by a design. Do you mind sharing that story? And then how can you do that? It's amazing.

Well, I have found that I'm the kind of person who. Well, first of all, writing is a very excruciating process for me. But. And I work extremely well under pressure. In fact, I only work under pressure. So I'm not the kind of person who gets up every morning and makes a cup of coffee and sits down for my three hours of daily writing. I don't touch a blank page until the gun is to my head, and then I'm in my ratty old robe with my hair in a ponytail, eating fast food for a month, writing a whole book. So that's how I function best. And once I figured that, because I used to beat myself up, like, how can I be a coach and be such a fruit loop when it comes to this kind of thing? But that's my version of balance. I'm either rafting down the Colorado river, not doing any work, or working my ass off. And that's. That's my form of balance. And I think it's really important to figure out how you work best and not feel like there's a right or a wrong way and just go with what works.

You know, I think you just gave the ultimate profit tip is the permission to produce profits, if you will, the way that we feel comfortable doing and not complying with what the world says. Here's how you be productive. Do the three morning writing session, which ironically, I felt like you were mocking me, Jen, because that's what I do. I get up with my little coffee for three hours. That's funny.

So I think, can I bring it back to Christina's situation? Because I wanted to ask you, Jen, Christina, when. When we got to the end of what Chris, we were talking about with Christina, and she said, okay, I'll do it. And then Mike was like, yeah, but the time and the money. The money does. Can't. Doesn't Christina have the opportunity to say, okay, right now in my life, I'm making this much, but I want and need to make twice as much and be a badass and say, hey, I'm going to earn twice as much.

Right, of course.

Well, give some more meat to that.

Well, wait a minute. I don't. I don't understand the question.

I didn't.

Yeah, in a way, it wasn't in a way, it was a question. But in a way, it was like also me saying that I think when you make a decision, for instance, in your case, Christina, that you want to sing opera twice a week, that might not be the only decision. Because if it's hard to fit that into your current life, you have other pieces of your life that are where they are right now.

Right.

But fitting opera into exactly what you have might not be possible. Maybe you do need twice as much money. Maybe you need to work less hours. I don't know. Mike wouldn't want to hear that. But. But what I'm saying is you might have to change more than one aspect of your life to make it all work, Right?

Yeah. And couldn't you make money singing?

Yes. So crazy. It's difficult, but it's. It's possible. But no, I mean, I just. I even want to thank you, Jen, even just going through all of this because I. I think the problem has been deeper. I've had a mental block over the past, like, month because I'm like, why is it that I am all of a sudden less motivated to go to the studio? Is it money or is it something else? And I think for me it's. I have to do some soul searching. And through doing that, what soothes my soul most is singing. So if that means for the next couple months getting into the studio more to be singing, to kind of realize what it is that I want to do in my next step, then that's. That's what I have to do and I have to make it work one way or another.

Yeah, rock on.

Yeah, rock on. Badass. Do your. What do you call your. Your folks you're following when they achieve Badassist hood?

Badasses.

Okay.

Super badasses. Super bads.

Super bads.

You know, you're so free flowing. You're funny. Maybe super bads. I don't know. Do you really have a name for them or you don't have a name yet?

Well, I refer to every badasses, I guess. But it's kind of funny because I don't actually really use that word in my real life. It just came to me for the book and then all of a sudden it's everywhere. Right. Like, that word is suddenly, is it just me? Because I'm in the badass world, but it seems like it's everywhere anyway. That does not answer the question. I call them badasses. Yes.

Okay. And what's. What's next on your agenda? I mean, not like today, like, what are you doing this afternoon? But like, what. What's next on your book agenda? Speaking all the stuff you're doing to make the world more badass.

Well, I'm actually writing a book about money, so. Yeah. So maybe I can come on again.

Oh, hell yeah. Actually, if you reference profit first in your book, I wouldn't be, you know, wouldn't hurt my feelings.

Okay. And I'm starting a podcast as well.

Yes.

Oh, wow.

Yeah. And a talk show. I'm getting a talk show. And what else?

Well, let's talk about the talk show because I want folks listening to this right now to turn on their TVs. When does that broadcast? What channel? Where's it available?

Well, it's still in negotiations. We have a buyer for it, but we're sort of still shopping it around, so I can't actually say, but thank you for.

Can you say the name or no?

The name of the talk show. Yeah, it's called you are a badass with Jen Sincero.

Nice. Okay.

With the queen badass herself.

Wow.

So you got a new book coming out. And when's that next book coming out?

In three and a half weeks? No, I don't know. We haven't. We're just everything is in shopping phase right now. So, you know, in a year or so.

Fantastic. And for folks listening in, where can.

They find out more about you@jen sincero.com so it's J E N. And then Sincero is like sincere with an O on the end. So s I n C-E-R-O.com Great.

Jen, thank you so much for joining us today.

Thank you guys. This is so fun.

Thanks, Jen.

Cool. Hang tight. We're gonna talk about it. If you want to listen in, you're welcome.

Okay.

Yeah.

Oh, man, what an interesting. You know, we go down these paths you don't expect to go down.

Yeah, I need to get a copy of this book, like right now.

I'm buying it for you.

Thank you.

Yeah, so save that those 15 bucks for your next lesson. All right, in a second, we're recap what we learned today. I got the page full of notes. No surprise here, but from some really interesting perspectives. First, I want to thank our corporate partners, Fundera, which is one stop funding. If you need a loan, check them out@fundera.com, fundbox, which is a separate company with a similar mission though, but they do invoice financing. If you have invoices that are not being paid on time, they release those funds to you in their entirety. Go to fundbox.com and thanks to Nextiva, they're our longest sponsor now our corporate partner. They provide voiceover IP phone systems. We rely on their systems now for years and love them. That's@nextiva.com Receipt bank is our newest corporate partner. Yeah, man, we're using them constantly. You'll see there's less receipts on my desk even though I know it's still a mess here. But you can now scan in your receipts via your phone. It syncs it up with your accounting system and all your stuff is properly and legally tracked. So if you ever go through an audit or need to reference Your receipts for a client or anything. Receipt, bank tracks it all. And then last but certainly not least is tsheets, time tracking software, tsheets dot com. All right, Christina, you were the patient in this case. What did you learn today from Jo?

I know it's cliche, but I feel like there's been a weight lifted off my shoulders just having that short little conversation with you guys. It kind of worked me through my demons a little bit of what I've been trying to figure out. And what I liked about what she said most was 90% of her job is giving people to do or permission to do what they already want to do. And I giggled to myself a little bit because that's actually something that my voice teacher tells me all the time. You know, I'm not here to teach you. I'm here to remind you of what you're capable of and to push you to do it. And that's just. Sometimes you need someone to slap you in the face and say, hey, wake the hell up and. And get going.

Yeah. You know, I was talking to Jen yesterday offline, and I said, what's the biggest thing to get people to get permission? And she says, you know, the people she hang. You hang out with determine that. So if you're with your family all the time, and your family's the naysayers, they're going to constantly naysay. And then she said, but if you hang out with other opera singers on Broadway, they're like, come on, turn up the heat. So interesting. Interesting perspective on permission. Chris, how about you?

Yeah. So this is the Profit first podcast, and we talk about profit. And Mike, your book, which is called Profit first, details the way in which. It's the. It's the system to become profitable. Right. And. But that doesn't. But. But besides having a system of how to do it, there's the actual decision that you're gonna do it. And that's sort of what I was trying to ask Jen. I don't think my. My question was. Barry, what did you think of my question to Jen?

There's no activity, no giggle, no nothing.

Yeah, so it was a terrible question. But basically, you're listening to this podcast. You have a business. You want to be more profitable. You just have to decide that you're going to be more profitable and pick a number, double your profit or something. Just be bold. You got to decide to do it first and then figure out how. And the reason maybe you're not deciding to do it is maybe there's some fear there. But but so this leads into. My one takeaway from Jen is she said, get in the game. You know, it's necessary for us to take action, to learn. We can talk about becoming more profitable all day long. But first deciding it and then using the techniques in your book, Mike, to actually do it. You will learn so much through that. So I don't know. I just. Of course, I wrote a personal development book as well. Who knew? But I think that boldness of the decision making of that resolution, that, okay, hey, I'm gonna do this. That's, like, the impetus for everything else. And I think that's, in a way, what Jen was saying. You know, she gives permission to people to do that.

After this show wraps up, Chris, I'm gonna make a little note for one of my upcoming books. I'm working on one insight you just kind of triggered off on me. Decision is different than desire. Most people. Everyone desires a better life, better income, more profit. But most people don't decide yet. We confuse the two. We say, yeah, I intend or want to be. Usually it's want. I want to be rich. That's a desire. That's not a decision. A decision is a bold commitment with no alternative. And that's what I learned from Jen today, where she said, if there was a gun to your head when she was coaching you, if there was a gun to your head, would you do it? If your life depended on it, would you do it? And I think if we make the consequence that serious, then the whole game changes.

Yeah.

If we play like our life depends on it. And then she said, almost like quippy, she said, and our life does depend on it. And she's right.

Yeah.

So that was my big takeaway.

That was the best one. I saved that. I knew you were gonna say that, so I saved that one for you.

You're the man. Thank you.

I love this. I love this show. Damn it.

Me too.

Yeah, I like the. I don't know if it's gonna play out when we actually broadcast this with the little echo in the background, but it sounds like we're talking, like, in heaven or something, you know?

No, it'll be in front of a big audience.

Yeah. Yeah, exactly.

See, now I'm gonna have to leave part of that echo in there just so people can hear the echo that you referenced.

Oh, so you're editing all that?

Yeah, pretty much. I'll get rid of a lot, but some will be there for sure. Barry, how much of the echo is gonna be left behind?

190%.

All right, that made no sense.

So yeah, 190%.

Oh, goodness, I love it.

So this has been great. By the way, if you want to rate and review our show, you can in itunes and stitcher and tunein radio and you can hear us on any podcatcher that you want to use. So that's pretty cool. And of course, the website Profit first podcast dot com. And you got to know about Profit First Professionals as well, because talk about the how. Geez, Mike.

Yeah. So you know, I wrote Profit first to give people a kind of a step by step methodology to the management of money. Not in what we've been told, not a rehash of. Read your accounting statements, tie it into these metrics. That doesn't work. Most businesses aren't profitable. If you're listening to this show, there's an 83% chance statistically, according to the SBA, that you are not profitable. So I said, why does that problem exist and what it is? It's a behavioral understanding of how we manage money, how we manage resources. So Profit first is a behavioral system. It works with your natural behavior so you don't need to change. You leverage what you're already doing. Well, I write the book, people start calling me and saying, I want an accountability partner. I want a bookkeeper or an accountant that understands this. I need a coach that can help me to the next level of Profit First. That's why we formed Profit First Professionals. And I encourage you to go there right now. Go to profitfirstprofessionals.com, click on the find button. We will hook you up with an accountant, a bookkeeper, or a business coach that will help take your business, regardless of the industry you're in, to a level of profit you've never experienced before. And it's all about your behavior. You actually learned some great insights today around it, and you'll learn a lot more if you Simply go to profitfirstprofessionals.com now.

Boom. I should play that nuclear experiment.

That's our other show. That's our other show.

The GMAP show. By the way, if you haven't heard the GMAP show, Grow my accounting practice. If you're an accountant or bookkeeper or you know one. Yeah, you know what? Email your accountant and bookkeeper right now. Tell them to go look up gmap.

Yeah, we should do that. You do that. For God's sake, do that.

Grow my accounting.

Do that. Grow my accounting practice. Listen, if your account. Now I'm getting jacked up. If your accountant or bookkeeper does not help you with your profitability. They are not an accountant or bookkeeper. They're a data processor. Your accountant or bookkeeper has a responsibility not just to say I will help you through profit, but have a method that supports that process. So tell them go to profit first professionals. They should click on apply.

There you go. Thank you to Jen Sincero. Thanks, Mike and Christina. And next episode, Michael o' Neill.

Oh, my God. He's a podcaster galore. You think this podcast is popular? He gets like a thousand times the volume we get.

Wow.

Yeah.

What?

He's gonna bring it and we're gonna give him a little coaching on how to implement profit first in a podcast.

Excellent.

There you go. Thanks for listening, everybody. We'll see you next week. Or, sorry, later this week. Now we're publishing two a week.

Twice a week.

Yeah, baby.

Oh, yeah.

See ya.