Episode 86: Profitability and Physical Health with Denny Krahe
9 May 2016 · 38 min
In this episode of the Profit First Podcast, host Mike Michalowicz, along with co‑host Chris Curran and producer Christina, interview runner‑coach Denny Cray about the link between personal fitness and business profitability. The conversation opens with a light‑hearted intro and a reminder that profit, not revenue, should be the primary metric for entrepreneurs. The hosts discuss how neglecting health can jeopardize a small business, especially when the owner is the business. Denny shares his own evolution from a casual runner to a dedicated coach, and offers practical, low‑cost ways to integrate movement into a busy workday: using yoga balls as chairs, creating a "mobile office" by walking while on calls, scheduling short walks or runs, employing resistance bands at the desk, and using standing or improvised standing desks. He emphasizes the habit‑building mindset of starting with 1 % (a short walk or a few push‑ups) and gradually scaling up, removing barriers, and framing exercise as a productivity booster. The panel also highlights the value of variety—push‑ups, walking meetings, ball‑based seating, and even wall‑sits—as ways to keep movement feasible. Throughout the episode, corporate sponsors (Nextiva, T‑Sheets, Fundera, Fundbox, etc.) are thanked, and a trivia segment about Florida’s highest elevation provides a light interlude. The episode concludes with a recap of key takeaways, a reminder to subscribe and review the podcast, and a plug for Profit First Professionals and Denny’s DizRuns brand.
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That means it's time to you. Always love my dramatic pauses. I know it. That's how we start this show, the Profit first podcast.
It comes bumbling in, but when it comes in, it comes in strong.
What's a bumble?
No, I think it's a B. And you, you're listening to episode 86.
Yes.
That'S not a bumble. That's coming in hard.
Oh, my.
Go.
Whip my ass with a wet noodle. Anyway, that's taken from Craig Carton from New York City. Welcome, everybody, to the Profit first podcast. I'm Chris Curran. I'm the founder of Fractal Recording.
And I'm Mike Michalowicz, the author of Profit first and a brand new book that's coming out get it today on Amazon called Surge. I'm joined in studio by singing phenom.
Phenom, phenom Christine Bola.
And you're listening to the Profit first podcast. This is the where we explore all elements of profitability, from the alpha to the omega. Like I like to say, you know, I missed.
This.
Whole show's ruined. Recorded again. You know, we like to have fun, we like to have energy. Because when it comes to profit, what is more fun? What is more energetic? Chris?
Nothing. I mean, revenue is lovely, but profit is super lovely. It really is. I mean, how much do people talk about, oh, the size of my company, the revenue, all that, that's one little metric, honestly.
What.
Which is the metric that means the most? Hello.
Nothing means more than profit.
Let me hear you.
No one talks about it. Dude, I went last night, I went to an event and every person there was an entrepreneur had to present statistics on their business. Not a single person, not a single person said their profitability. Oh, I have six employees. I do $2 million in revenue. I do this. I do. Okay, what about your profitability? No one. I am trying to shake the entire world to focus on what matters.
I don't care how big it. That's right.
Do that in the porn industry, maybe.
Cares about size, content.
This is about the profit.
That's right. So this show you can listen to two times a week now on itunes and Stitcher and Tunein Radio, wherever you listen to podcasts, whatever your podcatcher is. I use Podcast Addict and of course the website profit first podcast.com, all the episodes, a bunch of cool links. Everything around profit. Get on the bus, please. Thank you.
Yeah, exactly. And Chris, before we kick things off, what have you been up to, bruh?
You know, it's funny, I was engineering, recording a Show for the Forbes podcast. Well, they're not calling it a network anymore. They're calling it Forbes Podcasts.
Wow.
Okay. So anyway, where I was recording one of those shows, and I can't remember who said it, but she was talking about how to, you know, grow your business and how to live a better life. And she's. She mentioned something called serendipity space. Basically, in your life, giving your life space for, you know, random things to happen. Serendipitous things to happen. Like not booking your, you know, not booking yourself every minute of every day. Give yourself some breathing room time. Ever heard that, Mike?
I've never heard that, and I've never done it, so maybe that's a good idea.
There you go.
You know, it's funny, the. The best thoughts come to me often when I'm taking a shower or going for a run or something. It's when I'm not thinking about work. When the best work ideas come.
Yeah, because you're relaxed.
You're relaxed, you're open.
Your energy is great to let it all in.
So what have you been up to besides showering and running?
I am right now sitting on a yoga bowl.
Yoga bowl.
Actually, the size of a giant Chinese restaurant bowl because it's. It's massive. And this is something we got new in the office. Christina and Aaron, we. We saw this. Ryan and I were traveling, visiting a potential client Will say we're visiting their offices, and they all were saying all these yoga balls, and we're like, wow, let's. Let's get these chairs. It kind of. It's a half chair, half exercise ball.
Yeah.
And you, Christina and Aaron said, let's do it.
Oh, does it work your butt, man?
It works your ass. And you guys sit, like, really straight. And Aaron gave up. She's like, I can't. I can't. Well, she's having a baby.
Yeah.
It's like a birthing ball.
Holy cow.
So it's been relegated to me, and I'm trying out for the first time on a podcast. I'm very bouncy.
I can hear you.
He is bouncy.
Barry, do you have one of these balls as well?
Yeah. Oh, yeah.
Oh, yeah.
They give him some giggle. Gives him the giggles. So before we get started into this, the essence of the show, and we got an amazing guest today. We're going to be talking about physical fitness and how it ties into physical fitness. You know, you need to be fit, physically fit and well and healthy. Of course. I think it's of course to grow A profit business. But maybe not. And then of course, how do you go about it? So we're gonna be talking in a little bit with Denny Cray about that. I do wanna thank our corporate partners to make the show possible. So thanks to nextiva. I'll throw some to you, Christina. Who else? Nextiva. Who else?
T Sheets.
Yep. Fundera.
Thank you. Receipt. Bank.
Okay. Fund box there. All those companies. We'll talk about them a little bit more in detail at the very end. But we appreciate them making the show possible also, and I always think I neglect to bring this up, we get a regular stream of reviews and shout outs and stuff and we thought it'd be nice to mention on air. What's the one you got for today?
Yesterday we were mentioned by Nate over in Phoenix, Arizona. He said to us, Profit first has amazing information. If you are starting a business or looking to grow your business in a healthy way. Profit first is a must read. He also says that I only wish I had read it sooner. We specialize in e commerce business and I can see how if you have a retail. What is this word?
Let's see that big word here. I've turned the copy toward me. Arbitrage.
Or sell on Amazon or ebay. This could be the key to finally get the financial freedom that you're looking for. So thank you Nate, so much. Shout out to you over in Phoenix, Arizona.
Yeah, Nate, this is to you. Bruh. Bruh, Bruh.
Talk about touching people's lives. I mean this is nutty, man. It really is.
Yeah, yeah. And I can officially announce it. I got a call from Penguin Books.
Oh yeah.
And they are acquiring the rights to Profit First. It's going to be a revised and expanded edition will be coming out. Not for, not until 2017, but I'm officially started working on it now. So get, get your 5 points seat belt strap system on, dude, to ride that wave. But now grab the private first books. It's going to be a brand new version first. So if you want to get the original cult classic, this is the time to get it.
Okay, dude, remember us when you get huge and you're on Letterman and all these shows are. Oh wait, Letterman. Didn't he retire?
I don't even remember your name anymore. So. So Chris, I don't know who's some Forbes guy?
Fractal. What? I don't know. Never heard of him.
Well, let me tell you about our guest today. And by the way, after we interview our guest, we will be summarizing what we've learned. Yes, today's guest. His name is Denny Cray and he's got quite a few ways of getting access to him. But check out dizdiz runs.com YouTube and check out the amazing videos he has. Denny is a running junkie. In addition to running five to six days a week, he's building his business around helping avoiders, runners avoid and avoiders run, helping runners avoid severe pain and injury. And what intrigued me about Denny is his focus on health. And he's got some interesting insights on how this can drive profitability even if you're not in the fitness industry. Denny, it's an absolute pleasure to have you on the show. Welcome.
Hey, hey, hey, Mike. Thanks for having me. I'm sitting at my yoga ball too. So we got a yoga ball posse going on right now.
Nice.
I may have to wheel mine in here.
It sounds like a horrible joke. Two guys sitting on balls. How long have you had your yoga ball?
Oh, gosh, I've had it for a long time. Got it probably as start of some little workout thing or another. And it's perfect for me, for my desk. It's like the perfect size. So more often than not I'm on that instead of a chair.
And what's your analysis of a yoga ball versus a chair for the office?
I mean, it definitely forces your core to act and to respond. You know, every, every little movement, it's a little bit of instability. So it's not like you're going to get a great 6 pack ABS from sitting on a, on a ball instead of on a chair, but you're definitely working harder, burning a few extra calories and toning up just a little bit. And I mean, every little bit counts. Kind of like with profitability too.
Wow. Okay.
Does it make more gaseous?
Does it move around the gases in your stomach?
Oh, really?
Geez. What, you curious?
I don't know.
It doesn't. It doesn't.
No, it doesn't. Chris.
I love when I throw him for a loop. He just sits there like, what the hell?
What the hell was that about? So, okay, so Danny, let's get back to the fitness element. When it comes to fitness, how significant or important is it when it comes to profitability and growing a business?
Well, I mean, I think it's, I think it's, it's, I mean, as important as anything else. I mean, you know, for, for somebody like myself or a lot of small business. I mean, I am my business. So if I get sick and I'm out of commission for a while, like I'm not in a good place. So if you're any type of small company entrepreneur, small business, whatever, think about how much you do on a daily basis. And if you're sick and out of commission for a long period of time, that might happen to your business as a result. And I mean, to me, the fitness component, the health, is just the prevention. I mean, that's the best way to prevent so many, so many chronic issues, so many, you know, just sicknesses and whatnot in general that I don't know, maybe I'm drinking the Kool Aid or something like that that I'm preaching anyway. But I just feel like if you're not taking care of yourself, you're putting your business at risk as much as you're putting your health at risk because of what could happen if your health goes south.
But you're naturally a fitness guy. You're running almost every day a week. Maybe you're doing it to some other weight exercises and so forth. I mean, this is, it sounds like this is who you are. Was there a time before this or you were always Mr. Fitness?
I mean, I was never. I probably wasn't as hard. I don't know that I'm hardcore, really, but I wasn't as focused on it now as. Or as I am now, you know, maybe five or 10 years ago, but I don't know that I was ever really, you know, way, way out of shape. But it wasn't the focus that it is now in part because, I mean, I coach runners and stuff like that. So, I mean, it's kind of behooves me to be in a little bit of shape and practicing what I preach, but it's just something that the more I've thought about and once I kind of left the corporate gig where all of a sudden you don't have the vacation days and the sick days and things like that. And all of a sudden when I get sick and I'm on the couch all day, I notice it in the bottom line. It's become much more front of mind, I guess, in the last five years or so than it was maybe in the five years previous to that.
Okay, so for the entrepreneurs listening, I think we don't even need to convince people you need to be exercising. Everyone knows that. But no one does it right. So we know we need to do it. There's not enough time in the day. I got other responsibilities. I'm exhausted after work. There's a hundred reasons not to exercise and at least put it off for one more day if that's which by the way, is the way I'm made and the way I live. If that's the way that I am, what can I do to start putting in this ever important exercise regimen into my life?
I mean, you just have to start somewhere. You know, it's. It. I, I'm not a big metaphor guy, but I, and I hate to say that because I feel like running is such a perfect metaphor for just about everything, but, but you know, to tie into profit first. I mean, you know, in the book you say to start with 1% and you'll hardly notice it. So to kind of counterbalance that to running, like, start running like. Or even just walking, start walking, walk around the block. You know, if you've got a call that you're going to be on that, you can be on your cell phone, like, walk around the block while you're taking the call or listen to a podcast or an audiobook instead of sitting and reading, like, take the book with you and walk for 20 minutes while you're. While you're listening to the book. So you're not. Maybe don't feel like you're multitasking almost, if you will, and creating a little bit of extra time for yourself. But just like with the profit idea or just about anything else, you start small. Like, I'm not. I wouldn't ask anybody that hasn't run before or hasn't been physically active before to go out and run a marathon tomorrow or go out and do a CrossFit, crazy CrossFit workout or something like that. But you start somewhere and then you be consistent just like every. Just like the stuff you preach with the profit first and how that you start small. But every time you get paid, every 10th and every 25th, you throw those disbursement payments out. And after weeks and months, all of a sudden you're like, wow, I didn't realize that this was possible. And it's the same thing with your health and your fitness and activity level as well, right?
A slow build. You know, I heard one person, Christina, call their. They say they have a mobile office. And I said, oh, in your car? They said, no, no, I have a cell phone and I walk when I'm on the calls. That's my mobile office. Denny, what about using terminology like that, like setting yourself up by saying I have a mobile office or maybe another term. Does that make it more appealing to someone getting started?
I love it. I hadn't heard of that before, but that's a great way of just kind of convincing Yourself or talking to your subconscious of saying that when you're working, you can still be mobile. You don't have to be tied to the desk, which I mean. And even I'm guilty of that. Sometimes I think that I can't get anything done unless I'm in my home office. I have to be in front of the computer working and everybody's guilty of it. But I love that idea of just kind of throwing that out there and putting at the front of your mind like, hey, my office is mobile. I can walk and do what I need to do or you know, whatever it might be. I love that idea.
Yeah, it's funny, the post office here is about maybe a half mile loop walk, maybe even. No, it's not a mile. It's about a half mile loop walk to the post office and back from where our office is. And what I do is I'll schedule a phone call that I need to pay absolute attention to. So I was talking with my speaking agency, goleeword.com I was speaking with Lee Hayes over there and I got to pay attention because she's talking about all these different speaking engagements and what is happening at the events. And I used to do it at my desk here by be clicking away at emails. That's such a bad habit. And I'm not paying attention when I'm walking and moving, I'm actually paying more attention. I'm accomplishing more. Denny, what are the tools or resources? What's the equipment people could use to, to kind of have a mobile office that you would suggest? And perhaps what's the gear to be exercising comfortably too?
Oh gosh, I mean, you know, from the office side, I mean, I feel like, I mean I like having my computer, but I can run most everything that I need to do off of my phone, you know, I mean, get a smartphone, you can pretty much do just about everything. Of course the screen size makes it a little bit difficult sometimes, but you know, that's just an excuse, you know, if you're looking for one, you can find an excuse just about anywhere. So really, I mean for a mobile office, like, like, I mean most people have a smartphone probably, so you're pretty much set with everything you need there. And as far as, I mean, you know, equipment for actually of getting, I mean again, you start small like you don't need to break the bank getting all kinds of flashy gear. Like I mean, you know, a pair of pair of walking shoes if that's, if that's where you're starting with or you Know, some T shirt and shorts, you know, like, I mean, whatever, whatever simple stuff that you already have. I'm. It's just, it's one of those things where if you can remove the barrier, like you don't have to have the fanciest stuff, like you can accumulate it over time, but just start with what you have and go from there.
And what about the routine, the daily routine? I mean, when's the best time to exercise? Is there a habit or a process you're in every morning or evening that kind of makes sure you get into the exercise, exercise regimen.
The best time is for you. Is the best time for you. If you're not a morning person, don't feel like you have to do it in the morning. For me, I don't feel like I'm a morning person, but at the same time, I know if I get my run in first thing in the morning, I won't have email, or I won't have social media, or I won't have this call, or I won't have that call, or I won't have anything that pops up in my day that prevents me from doing it later or just gives me a convenient excuse to not do it later. So I try to schedule, and schedule them too. I mean, schedule your workouts, whatever it is, whether it's running, whether it's going to the gym, whether it's doing yoga, I mean, whatever it might be, schedule that stuff and make it an appointment to yourself that you wouldn't cancel unless it was an absolute emergency and make it as much of an important thing in your day as anything else that you're doing.
One thing I did was when I don't do much face to face meetings in this company. I travel a lot, but when in my last business it was constantly meeting with attorneys and so forth. We had a forensics company, my partner and I, and what I was scheduling was walking meetings. I tell the client, hey, let's meet here. And it was like a park. And I said, I'll arrive with a baseball bat, make sure no one's following. They'd arrive at the park and then we'd go for a mile hike or two to talk about it. And what was so fascinating, Danny, was that the entrepreneur or lawyer or whoever I was meeting with enjoyed the meeting because it was a meeting anyway, but was so impressed they said, you're the first person ever to say, let's not meet in the conference room or at the local Starbucks, let's meet out and about. Have you found that that Exercise is appealing even with other people. If you kind of turn them on to what you're doing.
It gets there, it's starting to be there. I love that idea of having the meetings that are just designed to be mobile to begin with because it just, I mean, you know, like Christina said earlier, there's something about walking that allows your mind to engage, take some of that nervous energy away, maybe, or it just allows your mind to open up and your senses to pick up a little bit more. You're able to pay attention. You don't have any. As many other distractions like you do when you have your phone right there, you have your computer or whatever. So I love the idea. And I mean, again, it's just a start. It's that first step and it eliminates that excuse of, well, I don't have time. You know, we all have time or we all have the same amount of time. It's just how you, how you allocate it. So if you can, if you can do a face to face meeting, that's even better because then, at least for me, I think it helps to. I don't know, it just, it sets me at ease. Like if I'm walking with somebody instead of being face to face in front of a desk, like, you're walking and you're. And I don't know, it just. For me, like, I would take that meeting every time if that was the opportunity.
I think there's something to be said for making people more comfortable too, because you're not sitting across from each other at a table or a desk. You're walking. You don't. Aren't forced to look each other in the eye. You're looking forward, you're taking in your surroundings and you can still have a meaningful conversation without that added pressure.
I think I like that.
Yeah.
Yeah. Because right now as we're doing this podcast, we're sitting across the desk. There's a natural barrier and yeah, it removes that barrier. I love that. Just don't think you're like with your, your spouse or something and you accidentally try to grab hands with your. That would be.
Sorry.
Yeah, the client would like. Right in your face.
Speaking of barrier bar, what do you think about meetings in conference rooms across desks?
There's no activity, no giggle, no nothing. That's a good point, actually. Danny, how do you get started? So I know you suggested, you know, whatever gear you have, that's the gear to use. That makes sense. But say I already have a book scheduled at the office, I'm physically Stuck to here. Is there stuff I can do while I'm in my actual office to start exercising?
Oh, sure. I mean, you can just get, you know, like a pack of. You can get three or four different levels of resistance, like resistance bands. You can get a pack from a Target or, you know, any, any type of store like that, and just keep them in the desk drawer and do some, you know, bicep curls or shoulder presses. You can do squats, lunges, things like that, that are, that are in the office that you not even going to necessarily need to switch clothes with, depending on how casual you might be able to wear. But like, you're not gonna get sweaty, you're not gonna get nasty, like, you know, just low key stuff. But mix those in a couple times throughout the day where it just gets you out of your desk, it gets you standing up. You still might be at the desk, you could be on the phone still, but you can do that kind of stuff just to break the cycle of sitting down. Because there's studies that show I don't have the research right in front of me, but there's studies showing that sitting for seven or eight hours a day at the office, at the desk and never really getting up can be just as hazardous to your health as any of the kind of the big. You know, there's some people calling it the new smoking. I don't know if it's that, that bad, but it certainly is bad for your posture, bad for your health in general to just be sitting for too long. So just hold on. That's the rumor.
What about standing desks? You ever have any experience around that?
Yeah, I love it. I love that idea again, you know, just getting up, changing position, just kind of like with the yoga ball. Like it, it's not physically taxing, but it forces your body to be more responsive, to pay attention to the little signals that happen beyond our level of consciousness, but just the muscles firing and reacting and shifting your balance a little bit. And it's definitely a benefit. And you don't have to. If you have one of the nice standing desks, that's great. But mine is again, working with what I have. I literally have my keyboard stacked up on top of old college textbooks so that it raises the height of it so that I can, I can stand as I'm, as I want to during the day. You know, just again, a little ingenuity and not worrying about the fact that it looks, it looks a little bit bootleg, but it works. It gets the job done.
Yeah, well, profit first, we love bootleg. Right. I mean my first standing desk was actually boxes just piled up and I had my keyboard mantra on top of it and I fell in love with it. Now I have a, that's a. Christine can see I'm pointing over that desk over there is a, from a lab. From a school lab.
Oh yeah, yeah.
And it was, it was 70 bucks used. It was missing a foot and we fixed it and it's up and running. Ron has a convertible lift desk. It was a little more expensive, but. But it does make a difference. Yeah. Obi. Ron Kenobi Feel the rod. Now, Danny, you've seen. Well, you work with a lot of runners. I only can presume that these runners, they're not necessarily professional runners and make their living that way. I assume they're professionals and, or entrepreneurs. What has been your experience in as they've improved their health, they exercise more. What has been your experience with their improvements in productivity and in profitability and in their professional aspect of their life?
Oh, I mean, I don't necessarily. I mean I do a lot of virtual work with them so I don't see all the other aspects of their life. But I mean just you can, you can tell when you talk to them and when you get feedback from just the amount of energy that they have, the amount of, just the increase in how they're feeling, you know, not dragging in the mornings or you know, just going through the motions all day. Like you can just tell the difference that. And I've seen this in myself too. I mean the days that I don't exercise for whatever reason, I oversleep or something gets in the, you know, quote unquote gets in the way because I didn't schedule it in my calendar and something else got booked over the top and I mean it's just I'm lethargic all day and versus the days that, you know, even like today I was up at 3:30 this morning to go run appointments and this and that. And I mean I'm, I mean I won't stay up real late tonight, but I mean, you know, like I'm, I'm still wide awake and going versus if I would have got up at 3 o' clock this morning and then just sat on the couch or just came right to the, to the office and tried to work. I might be falling asleep. While we were talking here, did you.
Wear the headlamp on your forehead?
I didn't. Where I run in town, it's a pretty well lit area. But I've thought about Getting the headlamp and taking going a little different route once in a while.
But you know, the skeptic in me hears that says, listen, this guy is an exercise machine. He's probably an Olympian. He ain't who I am. I'm the guy who sleeps in to 8:30 in the morning. I'm dragging myself out of bed. I know I need to exercise, but geez, that's not who I am. How do I get myself started?
How do you get motivated to get out of bed or to step away from the craziness of life?
It's tough. If there was a. I wish I had a secret formula, secret sauce that worked for everybody for that type of thing. But I wouldn't recommend doing necessarily what I do and getting up at 4 o' clock in the morning a couple days a week to go run or 3:30 or whatever time it has to be to make it work that day. Because that would be the quickest way I would imagine to get somebody to slam the door in my face and say, you can go to hell. And I'm not doing that. But again, it starts with that. It's hard to make somebody change their habits, at least in my opinion, until they're ready to. So if you really don't want to do it, there's probably not anything that I can say to get you motivated. But if you got that little bit of opening, if there's that little bit of crack that maybe might be something you want to do, then it becomes to me at least find out, you know, set yourself up for success. So maybe that means getting up earlier, maybe it doesn't. Maybe it means going on your lunch break, maybe it means scheduling like as soon as you get home, or even better, you know, pack a change of clothes to the office so that you don't come home and get sit down on the couch or watching the TV or checking the email, like you can be changed and go for your walk or go for your run or hit the gym or whatever you're doing right away. But you just, you know, it's. If you can eliminate the barriers, whatever those might be in your life, and it's hard to diagnose for one size fits all, but you just eliminate as many obstacles as possible and give yourself small wins. Again, just like with the profit, first start with 1%, you can probably do that and then you can build on it over time. So you can probably find 15 minutes on your lunch break to get away from the desk and go walk around the block a couple times, go get some fresh air as opposed to feeling like, oh my gosh, if I can't, if I can't do an hour, why even bother? Don't think like that. Start small. And once you get that 15 minutes and you make that consistent part of your routine, you'll start to have more energy and maybe now you'll be able to find, you'll be able to rearrange your schedule so you can come up with 30 minutes a couple times a week. And then all of a sudden it's an hour and all of a sudden, well, maybe getting up at 7 o' clock isn't that big of a deal. Or getting up at 5 o' clock isn't that big of a deal. Twice a week when I can sleep in a little bit the next day or whatever. And you make it work for you, but you just, you know, if you, if you want to do it, you have to start somewhere and then build from there.
Now you got me thinking. I'm thinking here in the office, Christina. I think maybe with our morning huddle every morning, maybe we have the morning walk around now.
It's getting nice out. We can do it.
There's no excuse. Yeah. So let's think about it. But my commitment is by next week that we have a plan that people are walking here, Walking and talking. Danny this has been a fascinating kind of insights on getting started with exercise. And the common theme I'm hearing is you don't have to be a professional runner like you are. You can find what intrigues you. It could be walking in the weight room. It could just be sitting on a yoga ball. And that's how you get started. Denny if the folks listening in want to learn more about you, where can they go? What can they do?
Pretty much everything is under dizruns. So dizruns.com is my website and then, you know, all over social media, whatever your social media platform is of choice. Pretty much Diz runs everywhere. And if you want a podcast to take with you, I've got one of those too. So if you just search, Diz runs on itunes, Stitcher, basically wherever you're listening to this at, if you search dizruns is two words there, you'll find me. And I just, I talk to runners about running in life and whatever else is going on in their world. It's a kind of casual, all over the place conversation just like this. So not money focused but, you know, it works for me.
That's fantastic. And even if you're not a runner, there are Lessons to be learned in being more profitable here. Just about getting exercise done because you got the energy then to see the day through. Danny, thanks again for joining us for the show.
Thanks, guys.
Thanks, Denny. And Mike, I actually have a trivia question for Denny because he lives in Florida to give the trivia question. Then we can tease everybody. Then we'll talk about our. Our corporate partners.
Yeah.
Okay. Florida, right? The peninsula of Florida. What is the highest elevation of the land anyway? That's the question.
I love it. Isn't all Florida is a peninsula is what you're saying, right?
Well, actually, they. There's a. They differentiate here on the web between the panhandle and peninsula.
Okay. Okay.
Yeah.
Okay.
I'm thinking already I have the numbers for both.
Is it Mount St. Helen? Is it Mount St. Helen? Okay, well, hey, listen, after. At the end of the show, we'll give you the answer to that and then the show.
Wow.
All right.
Yeah, after the show. Freaking is. Is in the can. Do you want to guess, Danny, by the way?
It's. I can't remember the number, but it's not high. I know that. It's. It's. It's actually somewhat close to where I am. It's. It's over towards Orlando. It's. I mean, and with all the road construction that's going on in i4, it may be a new overpass before long, but. But I don't know the number. But it's not. It's. It's not much to be. To be sure.
Okay. And Chris, I think I know the answer, but I'm not going to say it now. I'm going to say it when we. I'm writing in scribbles. You can't read it. Christina, I'm going to give you the answer that I think it is at the end of this thing. And I will not look on the Internet, I promise.
Denny, you want to throw out a number, though?
I'll. I'll say about. I'll say about 360 ish. 370ft.
Okay.
Above sea level.
Okay.
Notice high.
Okay, great. All right, Chris, what we're going to do in a second, we're going to do a recap of what we learned here. I want to hear your best insight, Christina. Be prepared, Chris. YouTube. But first, I want to thank our corporate partners.
Yes.
Why don't you rattle them off? And we're just. Now, because we have so many corporate partners, we're just featuring one per episode. So.
Just one.
Tell me all.
You can only choose one.
No, no, well, you can rattle them all and then.
Okay, so T sheets.
Yep.
Nextiva.
Yes.
Fundera.
Yes.
Fundbox receipt. Bank.
And let it be known OB Ryan has to refer to his notes every time. You just did that from memory.
I did.
Now pick one of those. Pick one of those.
I think Fundera, since Meredith just got married, shout out to Meredith.
I saw over the way. Meredith Wood just got married. What a beautiful looking wedding.
Gorgeous.
Yeah. Beautiful dress and it looked like a great event. Thank you for not inviting me, but I'll thank Fundera anyway. Fundera is a one stop shop funding source. So if your business needs to take a loan of some sort, and by the way, the loans we recommend a profit first is when your business is doing something successfully and money will help you do more of that. Those are the best loans to make. Fundera supports that, but it supports all funding situations. You need to make a capital loan to buy equipment. You even need to cover payroll. They do that. I don't like to be in those situations. I hate to borrow money for that. Because it's your business indicating that you're not doing well there. But they even provide for those emergency circumstances. So any funding needs you have, go to fundera.com. they don't provide the funds. They shop it out for you. They come back with three or four loan suggestions. You pick the one that's the best option for you. So they're awesome. All right, now let's talk about what we learned about Chris. Why don't you go first, my brother?
Well, I think, look, it's. It's about habit. And he mentioned too, it's about removing the barriers. I really liked what I said that. I know you probably both were ready to say that too. I'll let you expand on it. But. But really habit, I mean, we've talked on previous episodes about your mindset and the power of your mind. And the mind has a lot of control over if you get out of bed or not. So it, you know, if you want to go deeper than just the physical part of, okay, I gotta go run or walk or sit on a, you know, Chinese ball. I mean, go. Go deeper. Go deeper into your mind. Well, what are you thinking? What are your thoughts about it? Maybe you can start to tweak your mindset a little and your attitude on a deeper level. And then that makes the physical level much easier.
Exercise your mind, exercise your body. What do you got?
Christina, I. You know, everybody has to start somewhere. Just start making these little changes. Like we, we started with those yoga balls or the exercise balls. But also, if you're not into fitness and you don't feel like working out per se, just expanding on our huddle idea. Instead of walking around the block, if you want to make it more fun for your team members, go in the backyard, toss around a ball. Whoever has the ball is the person that talks. You know, like almost like a team bonding experience. And then actually everybody starts to look forward to it and you're doing something good. You're not in front of your computer and everybody's mind is kind of refreshed to ready to start the day.
That's a good one. Yeah, that's a really good one. For me, the takeaway was the opportunity for variety. You know, we say there's no excuse, yet we always find excuses. I'm too tired. But every element of your day, there's an opportunity to be exercising, even if it's not traditional exercising. So what I heard from Denny wasn't that you need to get up, put on your running uniform and go running. You can do a couple push ups in the office, which every day someone's doing push ups. Here. You do push ups in the office. You could sit on a balance ball, you could go for a walk, you could go for a run, you can go lift weights. There's so many options and they can be integrated into any element that when you miss it in the morning, it doesn't mean you've missed it. It just means you have to pick another opportunity. So there really is no excuse and there's such a variety of options. Just go with it. So that was the big takeaway for me. I didn't go for a run or workout this morning. And it's as we're recording, this is two o' clock in the afternoon. I still have a chance to exercise and I will probably between next recording episode. Now start doing like push ups and curls or something. You should have.
You should have done push ups. While Christina talked about the corporate partners the whole time. You should have been doing.
I should.
Frank and I should push up.
Yeah.
Next time we'll have him do a wall sit.
Oh, that's the worst. But I will do it. A wall squatter.
I know. I saw you guys do that when I was there in person. And I was like, I never done one still. And I'm like, it doesn't look that hard.
Oh, yeah.
So no one does anymore. You have an option here to do push ups or a wall squat. If you don't achieve your big goal for the prior day, everyone chooses push Ups. Actually, it's to the point where even this label. Just do your push ups.
They're so painful.
We should. We gotta bring that back.
Interesting. Well, this has been great. This. I learned a lot in this episode. And by the way, you can. You can listen and subscribe to our episodes and our show on itunes and stitcher and tunein, and you can also review and rate our show, too. That always helps. I know in itunes, it's not the most intuitive thing to go poke around and find out. You know, first you got to go look at the ratings and reviews, and then there's a little button that says, hey, click to review so you can find it. And that helps us a lot. And of course, our website is profit first podcast.com which goes to Mike's website, where all our episodes are. And there's a lot more there as well, including all information about all your books and everything. Right, Mike?
Yeah. So Profit First Professionals has tons of resources, but I think the biggest thing is we have the trainers to bring profitability to your business. So Denny is a trainer for runners, right? And if you are. If you want to elevate your running game, you call Denny. I actually have a friend who just recently got a knee injury. He is a runner, and I told him about Denny. He's like, wow, wow. There's someone that really has expertise in my specific needs. Well, Profit First Professionals has a trainer for your profitability. Whatever challenge you're facing, maybe you haven't been profitable for years. Maybe you have these big dips and peaks, peaks and valleys, right, where you experience big cash inflow and then it goes dry. Maybe you're dependent on one client and that one client's going away or that one client's the only client you have, and you're fearful you're not getting any more. There's a lot of ways that profitability can dry up or never appear in the first place. Profit First Professionals are experts in addressing that specific pain point you're experiencing and. And bring profitability to your business consistently and forevermore. So what you do, Go toProfit First Professionals.com, click on the find button. That'll put our team to work here. We will find you an accountant or a bookkeeper or a business expert that will absolutely bring profitability to your business using the Profit first method. You have no excuse. So here, actually, you do have one thing. It's an exercise as a listener. Stop right now. Bend over. Touch your toes. Touch your toes. There you go. I see your ass. There you go.
Go to profitfirstprofessionals.com oh, man, that is tremendous. So, all right, now we got to get to our trivia question, but before I do, when you asked Denny in the very beginning of the interview, you said, is physical fitness really important to the health of your business? It reminded me of the old quote that if you don't have your health, you don't have anything. So, I mean, it's that important. Anyway, so the highest elevation in the state of Florida.
My guest can give you my guess.
Well, I'm going to say that there's two. There's the peninsula and then there's the panhandle. Mike, what's your guess for the peninsula?
Space Mountain.
Space Mountain.
It's artificial. It's artificial, but it is a mountain.
I was going to say Tower of Terror.
I think that is taller. No, but what is it?
Well, I need a number. How many feet?
Now?
I would say natural.
Yeah.
200Ft. I think that's the flattest state we have.
Okay, Christina.
1212Ft.
Holy crap.
What is that? New Orleans.
Yeah, I know, right?
The right answer for the peninsula is 312ft. Danny, you were close. And the. The panhandle is a lot higher. It's 345. So. Yeah. And now, just for Mike Michalowicz, I'm going to punch you four times as we get out of here.
Oh.
Ow.
Take that swipe.
Yes.
Hey, and don't forget, come back for next week's episode. Caitlin Poderos is going to be joining us. We're going to be talking about her implementation of profit first in her business. There's something she's missing on. I'm going to help her correct that and get her business to the highest levels of profit she's ever experienced.
That's awesome. Thanks, everybody. Thanks, Denny. Thanks, Mike and Christina. And to all you listening, keep profit on your mind. We'll see you next time. See you, Sam.
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